- ‘Range Rover House’ a bespoke, ten‑day brand event exclusively for Range Rover clients, comes to the Cotswolds in April 2024
- Partnering with Daylesford Organic, Range Rover House provides a unique test‑drive experience and wellness and lifestyle activities.
- The luxury brand experience delivers a relaxed, calming environment for clients to learn more about Range Rover in a time and a place that suits them.
- Exclusive Range Rover SV Burford Edition makes its debut.
Daylesford, UK – Wednesday 24 April 2024: After a series of high‑profile international engagements, Range Rover’s unique client experience programme ‘Range Rover House’ comes home, with a highly exclusive invitation‑only event. From 19 to 28 April, Range Rover clients will have the opportunity to join the brand at Daylesford Organic for a day of wellness and lifestyle activities.
Set in the idyllic scenery of the Cotswolds Area of Outstanding Natural Beauty, Daylesford Organic is a tranquil rural destination that prides itself on ecologically sensitive organic products and elegant design.
Range Rover and Daylesford Organic are the perfect match for their mutual clients – both brands create refined, luxurious spaces with authentic materials and exacting attention to detail. Clients can expect sensory activities that connect mind, body and soul; options include a farm tour and sound bath sessions with wellness specialists and masterclasses in cheese making, bee keeping, floristry and photography.
Range Rover then hosts a gourmet lunch for its guests, designed and prepared by acclaimed chef Simon Stallard. Recognised for his sustainable cooking using fresh, seasonal produce, Simon will also lead a food masterclass, complemented by expertly selected wines from Chateau Leoube.
A bespoke Range Rover lounge has been created for the event. Guests can learn more about the brand through relaxed conversations with experts or through drive experiences in Range Rover and Range Rover Sport either on the Daylesford estate or on local roads. The exclusive Range Rover SV Burford Edition will be on display for in the lounge the first time, appearing alongside the critically acclaimed Range Rover Sport SV First Edition.
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Phoebe Lindsay
Phoebe Lindsay, JLR’s Materiality Manager responsible for the Range Rover SV Burford Edition spoke of the special, 1 of 10 collector’s edition on its debut: “We are thrilled to see the Burford Edition make its first public appearance. I’m particularly proud of the bespoke Aether satin paint, I was inspired by balmy summer nights in the Cotswolds; the violet hue evokes the moment the sun sets over Cotswolds lavender fields and the twilight sky merges from the horizon, up into the cosmos.”
We’re hugely excited to bring Range Rover House to the UK with Daylesford Organic. We have designed a programme that celebrates modern British design, curated in a relaxed, informal way – one that is beautifully executed to be sympathetic to its rural surroundings. We understand this is how our valued clients love to enjoy their Range Rover and we are delighted to invite them to this special event
Patrick McGillycuddy
Managing Director, JLR (UK)
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Daylesford is the latest location to host a Range Rover House, following successful events in Carmel, Megève, Abu Dhabi and Whistler.
