DEFENDER PARTNERS WITH LOST VILLAGE TO CREATE MEMORIES THROUGH ADVENTURE

13 August 2024

  • Defender is the official vehicle partner of Lost Village 2024, supporting the unique music festival in Lincolnshire, UK, between 22‑25 August
  • Electric hybrid Defenders will support the festival’s aim of having every area of its production powered by renewable energy and fuels
  • Introducing ‘The Outpost’ stage by Defender, a unique destination for new and established artists set to both entertain and enthral festival‑goers
  • Defender 110 plug‑in electric hybrid vehicles will chauffeur artists before and after performances, providing VIP Talent with zero emissions off‑road transport
  • As part of the working fleet, electric hybrid Defenders will be integral to the event build, seamless running, and post‑festival clean‑up activities

Whitley, UK – 7th August 2024: Defender is delighted to announce its partnership with Lost Village, a unique, open‑air music event, celebrating escapism and based in the heart of a long‑forgotten forest in Lincolnshire. 

Building on Defender’s legacy as the perfect festival companion, the partnership with Lost Village offers both a practical solution to the logistical challenges of a large scale open‑air event, but also an opportunity to build lasting memories for guests, something the Defender is renowned for.   

Defender often holds a fundamental place in its drivers’ history, usually at the heart of an epic adventure! Defender and Lost Village share a passion for creating cherished memories through immersive experiences Defender and Lost Village have worked together with this single vision to create ‘The Outpost’, a stage for new and established artists and a multi‑faceted guest experience. Based in a rugged, isolated part of the wooded site, curated with lighting and architectural installations, ‘The Outpost’ promises to create a sense of intrepid adventure for the music lovers attending the festival.

This exciting partnership plays to the passion points of our clients who seek to build memories through adventure. Partnering with Lost Village to combine live music and the great outdoors in a creative and energetic way, is a truly unique opportunity for Defender.

Anthony Bradbury
JLR (UK) Communications & Insights Director

Defender has been building close connections through affiliations with music over recent years, aligning with culture with a bold new energy. This includes partnerships with Glastonbury, Wonderfruit and Dreamville festivals and through its partnership with British rapper, Kano. 

We are proud of our collaboration with Lost Village and create an experience that channels modern luxury in a rugged, engaging way. It will be great to see our Defender fleet bring its unique capability to another British festival this summer.

Leonie Raistrick
Defender (UK) Brand Director

A fleet of electric hybrid Defenders will be supporting the event across the four‑day festival. Furthermore, by utilising solar energy [or, by utilising an innovative new portable Battery Energy Storage System (BESS)**] Defender is able to elevate Lost Village’s sustainability efforts. 

A luxury vehicle capable of a real‑world range of 32 miles in EV‑mode*, the Defender P400e will exercise its breadth of capability throughout the festival, both as a luxury vehicle for artist and VIP transport, as well as completing its more utilitarian duties with grit, whatever the challenge. 

We're really happy to be collaborating with Defender. At Lost Village, we have been auditing and offsetting our known carbon emissions every year, for many years. That's great, but the aim is to constantly find ways to reduce that output, with every passing year. Using the EV hybrid‑Defenders is a huge help, whilst still giving us the size and scope to operate effectively. That's the practical stuff. In terms of the pure fun stuff, we've really enjoyed working with the team and reimagining the spirit of Defender within the weird and wonderful world of LV. As a result, The Outpost is going be a really hot destination, shining an incredible light on some new artists we’re really excited about.

Founders of Lost Village
Jay Jameson and Andy George

Configure your Defender electric hybrid here.

Further information

Tracey Tompsett 
 Public Relations Manager, Jaguar Land Rover UK 
 M: 07795 666 169 
 E: ttompset@jaguarlandrover.com 

 

Charmaine Lewis 
 Senior Lifestyle Press Officer, Jaguar Land Rover UK 
 M: 07384 520 089 
 E: clewis11@jaguarlandrover.com 

 

Media website: media.landrover.co.uk

 

Social Channels: 

TikTok: https://www.tiktok.com/@defender 

Facebook: http://www.facebook.com/LandRover  

Twitter: http://twitter.com/LandRover 

Instagram: http://instagram.com/LandRover 

YouTube: http://www.youtube.com/LandRover 

 

Notes to Editors

* The Defender 110 P400e electric hybrid has a WLTP electric range of up to 51km (32 miles) and is capable of a real‑world range of 25 miles in EV mode

 

**JLR, the home of the Defender brand, has collaborated with energy storage start‑up Allye Energy to develop BESS using second‑life PHEV batteries. The versatile system weighs less than 3.5 tonnes, allowing it to be fully portable and provide energy storage for the Lost Village fleet. Each BESS can store 270kWh of energy at full capacity, enough to power the average UK household for nearly a month***. 

 

***Based on the average household in England, Scotland and Wales using 2,700kWh of electricity per year (Average gas and electricity usage | Ofgem)

About Defender 

Defender embraces the impossible. Each member of the Defender family is purposefully designed, highly desirable and seriously durable. A modern‑day hero that respects the past but at the same time anticipates the future. 

 

Available in 90, 110 and 130 body styles, with up to eight seats, each has a charisma of its own. 

 

As part of a vision of modern luxury by design, Defender 110 is available as an electric hybrid.  

 

Defender Hard Top means business, with 90 and 110 body styles for professional capability. 

 

A beacon of liberty since 1948, Defender supports humanitarian and conservation work with the International Federation of Red Cross and Red Crescent Societies and the Tusk Trust.  

 

The Defender brand is underpinned by Land Rover – a mark of trust built on 75 years of expertise in technology and world‑leading off‑road capability. 

 

Defender is designed and engineered in the UK and sold in 121 countries. It belongs to the JLR house of brands alongside Range Rover, Discovery and Jaguar. 

 

Important notice 
JLR is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up‑to‑date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. All figures are manufacturer’s estimates.