- Defender is the official vehicle partner of Lost Village 2024, supporting the unique music festival in Lincolnshire, UK, between 22‑25 August
- Electric hybrid Defenders will support the festival’s aim of having every area of its production powered by renewable energy and fuels
- Introducing ‘The Outpost’ stage by Defender, a unique destination for new and established artists set to both entertain and enthral festival‑goers
- Defender 110 plug‑in electric hybrid vehicles will chauffeur artists before and after performances, providing VIP Talent with zero emissions off‑road transport
- As part of the working fleet, electric hybrid Defenders will be integral to the event build, seamless running, and post‑festival clean‑up activities
Whitley, UK – 7th August 2024: Defender is delighted to announce its partnership with Lost Village, a unique, open‑air music event, celebrating escapism and based in the heart of a long‑forgotten forest in Lincolnshire.
Building on Defender’s legacy as the perfect festival companion, the partnership with Lost Village offers both a practical solution to the logistical challenges of a large scale open‑air event, but also an opportunity to build lasting memories for guests, something the Defender is renowned for.
Defender often holds a fundamental place in its drivers’ history, usually at the heart of an epic adventure! Defender and Lost Village share a passion for creating cherished memories through immersive experiences Defender and Lost Village have worked together with this single vision to create ‘The Outpost’, a stage for new and established artists and a multi‑faceted guest experience. Based in a rugged, isolated part of the wooded site, curated with lighting and architectural installations, ‘The Outpost’ promises to create a sense of intrepid adventure for the music lovers attending the festival.
This exciting partnership plays to the passion points of our clients who seek to build memories through adventure. Partnering with Lost Village to combine live music and the great outdoors in a creative and energetic way, is a truly unique opportunity for Defender.
Anthony Bradbury
JLR (UK) Communications & Insights Director
Defender has been building close connections through affiliations with music over recent years, aligning with culture with a bold new energy. This includes partnerships with Glastonbury, Wonderfruit and Dreamville festivals and through its partnership with British rapper, Kano.
We are proud of our collaboration with Lost Village and create an experience that channels modern luxury in a rugged, engaging way. It will be great to see our Defender fleet bring its unique capability to another British festival this summer.
Leonie Raistrick
Defender (UK) Brand Director
A fleet of electric hybrid Defenders will be supporting the event across the four‑day festival. Furthermore, by utilising solar energy [or, by utilising an innovative new portable Battery Energy Storage System (BESS)**] Defender is able to elevate Lost Village’s sustainability efforts.
A luxury vehicle capable of a real‑world range of 32 miles in EV‑mode*, the Defender P400e will exercise its breadth of capability throughout the festival, both as a luxury vehicle for artist and VIP transport, as well as completing its more utilitarian duties with grit, whatever the challenge.
We're really happy to be collaborating with Defender. At Lost Village, we have been auditing and offsetting our known carbon emissions every year, for many years. That's great, but the aim is to constantly find ways to reduce that output, with every passing year. Using the EV hybrid‑Defenders is a huge help, whilst still giving us the size and scope to operate effectively. That's the practical stuff. In terms of the pure fun stuff, we've really enjoyed working with the team and reimagining the spirit of Defender within the weird and wonderful world of LV. As a result, The Outpost is going be a really hot destination, shining an incredible light on some new artists we’re really excited about.
Founders of Lost Village
Jay Jameson and Andy George
Configure your Defender electric hybrid here.