- Discovery starts its summer of inspired family adventures at Goodwoof, as Official Automotive Partner 2025
- Attending with a range of experiential activities for the entire family, Discovery provides Goodwoof guests with off‑road test drives, an adventure trail and exhibits
- Discovery also offers a large range of activities for the beloved canine companions of all Goodwoof attendees, including hydration stations and dog caricaturists
- Land Rover owners will also enjoy access to dedicated hospitality spaces and parking areas
Whitley, UK – Thursday 15th May 2025 – Land Rover Discovery is today confirmed as the Official Automotive Partner of Goodwoof 2025, bringing the spirit of family adventure to a host of exclusive experiences and activities at one of the UK’s most beloved dog festivals. Land Rover owners will enjoy priority access through ‘Forward Parking’ – a dedicated area for Discovery, Defender and Range Rover vehicles – alongside exclusive access to the Land Rover Owners' Hospitality space, where guests – and their dogs – can expect complimentary refreshments.
Throughout the event, Goodwoof visitors can explore a series of Discovery‑led moments; at the Halnaker Chalk Pit, guests can experience Discovery from the driving seat, testing out its capability over natural off‑road terrain – with the option to bring their dogs along for the ride and explore Discovery’s specially designed pet carrier. Alternatively, dogs can wait for their owners at the ‘Pet Stop’.
A thoughtfully designed Adventure Trail weaves through Goodwood’s famous grounds, punctuated by hydration stations, a ‘stick library’ and other dog‑friendly moments, while the main Discovery stand hosts a showcase of the latest vehicles and caricaturists for mementos of this unforgettable event.
Goodwoof is a brilliant celebration of life with dogs – and a natural fit for the Discovery brand. Designed to enhance everyday journeys with versatility, comfort and capability, we’re delighted to bring these qualities to one of the most iconic events for dog owners. We look forward to creating unforgettable memories for all attendees at this year’s Goodwoof
Amy Gibson
UK Brand Director, Discovery
Discovery is curating a series of events throughout 2025 that enable clients with an adventurous spirit and desire to connect through shared memories, to make more of their world. Goodwoof is the exciting first moment in the series, with details of subsequent events to follow.
Discovery and Discovery Sport clients can accessorise their cars for such events with a curated ‘For Dogs’ pack which includes foldable pet carrier, portable rinse system, spill‑resistant water bowl and quilted load space liner sold as accessories by Land Rover retailers.