Tonight Range Rover celebrated the launch of the 5‑Door Range
Rover Evoque at a star studded event in Los Angeles.
Louise Roe, fashion journalist and TV personality attended the
occasion. "I was so excited to hear that the new Evoque was
coming to my favourite city. Range Rover is a British icon in
the LA luxury scene, and just like the Range Rover Evoque, I have
been inspired by this city," comments Louise. "Tonight
has been the perfect celebration with a fantastic mix of music,
cool crowd and a sneak peek of the brand new Evoque."
Celebrity guests including British TV presenter, George Lamb
actress and Amy Smart, were given a preview of the 5‑Door Range
Rover Evoque ahead of its global debut at the Los Angeles Auto Show
on Wednesday 17th November.
Other notable attendees included actor Miles Fisher, rock band OK
Go and singer Solange. The trio and Louise Roe, were
announced earlier today as 'City Shapers' taking part in Range
Rover's 'Pulse of the City' campaign to launch the highly
anticipated Evoque.
The initial instalment of the 'Pulse of the City' campaign in Los
Angeles will start on Wednesday 17th November 2010, as OK Go make
art with the Evoque iPhone app.
The band, whose Grammy Award winning treadmill video was watched
by over 50 million people on YouTube is using the latest GPS
technology to take fans on a unique musical journey through
LA.
As the band moves around the city their movements will spell out
the words "OK Go" in giant letters which dwarf the famous Hollywood
sign. Fans can get involved and create their own journeys by
downloading a specially designed Evoque iPhone app
http://itunes.apple.com/uk/app/range‑rover‑pulse‑of‑the‑city/id398471586?mt¬=8.
The week's events will coincide with the global debut of the
5‑Door Range Rover Evoque at the Los Angeles Auto Show on the 17th
November.
Ends
- LA 'City Shapers' Miles Fisher, OK Go and Louise Roe are among 40+ influential names from eleven cities worldwide, working in fashion, design, art, TV, sport, music and film who will collaborate with Range Rover over the next 12 months to launch the Range Rover Evoque
- The 5‑Door Range Rover Evoque will make its public debut at the Los Angeles Motor Show on the 17th November
Images from the event are available from Wire Image.
A collection of images and VNR content of the galleries will be
uploaded onto www.media.landrover.com and
http://media.helloevoque.com
For further information, please contact:
Laura Wood / Laura Hind at The Brooklyn Brothers
rangerover@thebrooklynbrothers.com or call +447747 445 898 / +44
7989 445 790