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Land Rover and Rugby Legends Encourage Fans to Celebrate Wear Your Club Socks to Work Day
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Land Rover and Rugby Legends Encourage Fans to Celebrate Wear Your Club Socks to Work Day

27 October 2015

As the Rugby World Cup comes to a climax and in the build p to the final, the biggest names in Rugby are urging supporters around the world to celebrate grassroots rugby by wearing their Club socks to work this Friday, 30th October 2015.

  • Fans encouraged to celebrate grassroots rugby with Wear Your Club Socks to Work Day on Friday 30th October
  • Rugby's biggest names lend support to Land Rover's grassroots initiative
  • Land Rover, a Worldwide Partner of Rugby World Cup 2015, is putting grassroots Rugby at the heart of its #WeDealInReal campaign

Whitley, UK, 27 October 2015: As the Rugby World Cup comes to a climax and in the build up to the final, the biggest names in Rugby are urging supporters around the world to celebrate grassroots rugby by wearing their Club socks to work this Friday, 30th October 2015.

Rugby World Cup winners Jonny Wilkinson, Bryan Habana, Brad Thorn, John Smit, Will Greenwood, Lawrence Dallaglio and a host of other star names are encouraging fans to put team rivalry aside and come together for one day to shine a spotlight on grassroots rugby during Rugby World Cup 2015.  

 Rugby World Cup 2003 winner Lawrence Dallaglio will be taking part in the day and commented: "Wear Your Club Socks to Work Day is a great initiative to encourage fans from around the world to share their support of grassroots Rugby. I will be wearing my Staines RFC socks and I would like to encourage everyone no matter where they are to join in the fun this Friday."

 Fans who engage in the initiative and send through imagery of themselves in their club socks using #WeDealInReal will be in with a chance to win prizes. The more players that wear their club socks to work, the more chance they will have of winning coaching sessions and signed merchandise from rugby legends such as Lawrence Dallaglio, Sir Clive Woodward and Will Greenwood.

 As a Worldwide Partner of Rugby World Cup 2015, Land Rover is supporting Wear your Club Socks to Work Day as it marks the last working day before the highly‑anticipated Final. Fans are encouraged to join colleagues and share pictures with @LandRoverRugby using #WeDealInReal to show their support of grassroots Rugby.

Given its 20 year heritage in supporting Rugby at all levels of the Game, Land Rover's #WeDealInReal campaign champions and celebrates the people that are the heart and soul of the game, by putting local clubs on the global stage.

 For exclusive content and to keep up to date with the Wear Your Club Socks to Work initiative, please visit www.landrover.com/rugby

 

ENDS

Further information

For further information log onto www.media.landrover.com or contact:

 Lydia Haley
Senior Press Officer
Land Rover PR
Tel: +44 2476564147   
Mobile: +44 7730 923507
Email: lhaley1@jaguarlandrover.com

Notes to Editors

About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each define the world's 4x4 sectors with 80% of this model range exported to over 170 countries.

Land Rover and Rugby

Land Rover has been at the heart of rugby for over two decades, from grassroots to the pinnacle of the sport. Rugby partnerships around the world include top‑flight sponsorship properties in France, Australia, South Africa and England, and Rugby World Cup 2015.

About Rugby World Cup

Rugby World Cup is the financial engine behind unprecedented investment and growth in rugby worldwide. The net Rugby World Cup surplus from the commercial success of France 2007 and New Zealand 2011 has enabled World Rugby to invest more than £150 million in the game between 2009 and 2012 and commit an anticipated injection of more than £180 million between 2013 and 2016 to underwrite a large range of major funding initiatives including annual national union grants and strategic investments focusing on growing participation and increasing competition across all 120 national member unions affiliated to World Rugby.

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