Jaguar Land Rover Classic launches unique Arctic adventure

9 September 2016

Experience the performance and capability of a classic Jaguar or Land Rover on a frozen lake with Classic Ice Driving: www.jaguar.com/icedriving

Jaguar Land Rover Classic is now offering one of its most exciting driving experiences yet, with the launch of ‘Classic Ice Driving’: www.jaguar.com/icedriving

Classic Ice Driving is held at Jaguar Land Rover’s winter testing facility in Arjeplog in northern Sweden and drivers get to experience the thrill of driving models from Jaguar including the XJ, MKII, MKVII and XK150, which feature alongside icons from Land Rover such as the Series I, Series II, Series III and Range Rover Classic.

Specialist instructors provide customers with comprehensive tuition to enhance the once-in-a-lifetime experience of driving a Classic Jaguar and Land Rover on ice without any modern aids like power steering or traction control. 

JAGUAR LAND ROVER CLASSIC ICE DRIVE – ARJEPLOG
JAGUAR LAND ROVER CLASSIC ICE DRIVE – ARJEPLOG

The Jaguar Land Rover Classic business is rapidly expanding and now offers classic car sales, bespoke restorations, parts supply and, in this case, unforgettable driving experiences.

Driving a Classic Jaguar or Land Rover is always a wonderful experience and having the chance to drive both brands’ icons on ice in such extreme conditions is a unique opportunity. I am looking forward to meeting enthusiasts of these two great British brands in Arjeplog for a spectacular driving event.

Tim Hannig
Director of Jaguar Land Rover Classic
JAGUAR LAND ROVER CLASSIC ICE DRIVE – ARJEPLOG
JAGUAR LAND ROVER CLASSIC ICE DRIVE – ARJEPLOG

In addition to experiencing Jaguar Land Rover’s legendary models from the past, customers will also have the opportunity to experience the brand’s products from the present including drives in the stunning F-PACE, the high-performance F-TYPE and the supremely capable Range Rover Sport.

The Jaguar Land Rover Classic Ice Academy is run over three days with customers able to reserve dates today with experiences taking place early in 2017. Priced at €3,000.00, the experience includes two nights’ accommodation at the Hotel Silverhatten, VIP transfers on arrival from Arvidsjaur Airport and professional ice driving tuition. Flights to Arvidjaur Airport are not included.

Further information

Jaguar Channels:

- Facebook: http://www.facebook.com/Jaguar

- Twitter: http://twitter.com/Jaguar / @JaguarUK

- Instagram: http://instagram.com/Jaguar

- YouTube: http://www.youtube.com/JaguarCars

 

Land Rover Channels:

- Facebook: https://www.facebook.com/landrover                                                    

- Twitter: @LandRover

- Instagram: LANDROVER

- YouTube: www.youtube.com/user/landrover

Notes to Editors

About Jaguar Land Rover Special Operations

Jaguar Land Rover's Special Operations team focus on delivering halo vehicles, bespoke commissions, classic car products and branded goods.