- Land Rover wins Team Sponsorship of the Year Award at BT Sport Industry Awards
- Land Rover recognised for Innovation Partnership with Ben Ainslie Racing
- Land Rover BAR starts quest to be Britain’s first America’s Cup winner next month
Friday 28th April, 2017, Whitley: Land Rover won the Team Sponsorship of the Year Award last night at the 16th BT Sport Industry Awards for its sponsorship of Land Rover BAR, Sir Ben Ainslie’s quest to win the America’s Cup.
Well-established as the industry’s leading awards night, and attracting a sell-out crowd of 1,700 guests, the BT Sport Industry Awards celebrate the very best examples of the diverse work taking place across the sports world.
Land Rover was presented with the trophy by two of boxing’s greats, Amir Khan and Carl Frampton, in recognition of their Title and Exclusive Innovation Partnership with Ben Ainslie Racing. The partnership demonstrates a cohesive integration between the automotive company and sailing team with technology and innovation at its heart.
Land Rover BAR starts quest to be Britain’s first America’s Cup winner next month
I am extremely proud of what we have achieved with the Land Rover BAR partnership. It has been the culmination of great teamwork across our whole business and shows a true engineering collaboration at work, as our team supports the design of the final boat the team will race in the Cup.
We head to Bermuda in less than a month in what is going to be one of the most exciting sporting events this year. It has the potential to make history if Sir Ben Ainslie and his team win the oldest sporting trophy in the world and bring the America’s Cup home to Britain.
Mark Cameron
Global Sponsorship Director
The awards are judged by some of the world’s eminent sports leaders, including the CEO of World Rugby, Brett Gosper; select committee chair, Damian Collins MP; and Sport England CEO Jennie Price; all chaired by CEO of Sported Foundation, Chris Grant, and fully overseen by EY.
“This fantastic group of winners set the standard for the industry over this and coming years,” said Chairman of Sport Industry Group, Nick Keller. “The awards are fiercely competitive and we take the judging process very seriously. Even to be nominated is an achievement in this kind of field, but to win is to really know that you have done a job that is genuinely excellent.”
The 35th America’s Cup event will take place in Bermuda next month and the 1st race will see Land Rover BAR take on Swedish team Artemis Racing on 26th May.
ENDS
Infographic
Land Rover BAR starts quest to be Britain’s first America’s Cup winner next month
