UNSTOPPABLE PARTNERSHIP: DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA

2 December 2024

Defender announces an extension to its enduring partnership with leading conservation charity Tusk. 

  • Defender and long‑standing partner Tusk extend their joint commitment to protect endangered species and biodiversity in Africa 
  • Ambitious new framework to fund six flagship Tusk partner projects across the continent, with the first three announced in Namibia, Botswana and South Africa 
  • Fresh commitment to Tusk’s groundbreaking Wildlife Ranger Challenge 
  • Renewed focus on supporting community‑driven conservation, helping local experts to ‘Embrace the Impossible’  

Defender has announced an extension to its enduring partnership with leading conservation charity Tusk. The commitment, which builds on almost 20 years of collaboration, will see Defender significantly increase its support with enhanced vehicle provision and grant funding to new flagship projects. 

The renewed partnership will support six of Tusks project partners; the first three are with Save the Rhino Trust in Namibia, Wild Entrust in Botswana and Vulpro in South Africa. This new approach enables Defender and Tusk to work hand‑in‑hand to deliver progressive and inclusive community driven solutions to protect biodiversity and endangered species across the African continent. 

DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA
DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA
DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA
DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA
DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA
DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA

We have been proud partners of Tusk for almost 20 years and in that time the challenges being faced by wildlife and communities in Africa have grown in breadth and complexity. This is why we’ve designed an enhanced programme of support which will provide local experts and communities with the tools and funding needed to accelerate their work.

The Defender brand, its vehicles and culture of technological innovation are perfectly placed to help teams continue their tireless work on the ground; navigating vast and challenging landscapes to support the species, habitats and communities that need it most.

Mark Cameron
Managing Director of Defender

The new project partners were selected based on a range of criteria all focused on driving impact, embracing the unstoppable spirit of Defender and utilising the capabilities of Defender vehicles. Over the next three years, the flagship projects will undertake a range of critical conservation activities including; surveying, tracking, rescuing and rehabilitating endangered species and protecting vital habitat and biodiversity. Alongside this, they will also support education and community engagement, both critical elements in securing the long‑term protection and advocacy of wildlife and the ecosystems on which they rely.  

DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA

DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA

In addition to funding six new flagship projects, Defender will also support Tusk’s Wildlife Ranger Challenge, an annual celebration of solidarity, connection and camaraderie for the Wildlife Ranger profession.  Racing across Africa’s protected areas, wildlife rangers unite around a common goal: to raise vital funds for frontline conservation efforts. Since its inception the challenge has supported 11,500 rangers, protecting 45 endangered species and 36,678,540 hectares of land each year. This year will see the overall campaign exceed $21m raised since July 2020. Defender will champion the work of rangers, who are the at frontline of the fight to protect Africa’s wildlife. 

Our partnership with Defender continues to go from strength to strength. Building on the solid foundations of almost 20 years of collaboration, we are entering a new and exciting era.

Our new, joint approach to driving the conservation agenda across Africa puts communities at the heart of our mission. This, combined with project funding and vehicle support, will help Tusk to continue to drive positive and lasting change and will make an immeasurable difference to our project partners as they continue their tireless work to protect this vital landscape.

Nick Bubb
CEO of Tusk
DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA
DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA

Defender will continue with its longstanding support of the annual Lewa marathon; one of the world’s most breathtaking and challenging endurance races. The brand will remain a proud partner of the annual Tusk Awards which celebrate individuals who are unstoppable in their pursuit of protecting one of the world’s most important and diverse ecosystems. 

The 2024 winner, crowned last night at Tusk Awards is Edward Aruna, Founder of the Reptile and Amphibian Programme in Sierra Leone. Edward is a passionate and undaunted trailblazer advocating for marine turtle species that are facing threats including accidental by‑catch, sand mining, ornamental use, and loss of nesting beaches due to erosion and weak laws protecting wildlife. Key to this work is the effective monitoring of nesting beaches and bycatches.  In 2023 alone, Edward’s team recorded 110 sea turtle nests in 18 communities, and 3,652 live hatchlings. His leadership, determination and success with on the ground conservation and outreach, and education activities with coastal communities and fisherman have galvanized the national government into more interest and involvement with marine turtle conservation. 

Edward Aruna is crowned Tusk Conservation Awards winner 2024.

Further information

About VulPro 

VulPro is a leading conservation organisation based in South Africa, dedicated to the protection and rehabilitation of African vultures. Founded with the mission to prevent the extinction of these vital scavengers, VulPro operates several key programs. These include the rescue and rehabilitation of injured vultures, where they provide advanced veterinary care to ensure the birds can be released back into the wild. Additionally, VulPro runs a successful conservation breeding program, which focusses on breeding non‑releasable vultures to produce offspring that can be introduced into the wild to support declining populations. 

Beyond direct conservation efforts, VulPro is heavily involved in research and education, conducting extensive studies on vulture population dynamics, movement patterns, and threats, such as poisoning and habitat loss.  

Defender will support the organisation’s activities to protect African vultures through collaboration and innovation. Defender vehicles will help the team in South Africa reach remote locations with confidence – quickly and safely – while its all‑terrain capability and interior space and comfort will be invaluable when moving injured vultures or transporting incubated eggs as part of breeding initiatives. 

 

About Save the Rhino Trust 

Save the Rhino Trust (SRT) is a dedicated conservation organisation focused on protecting the critically endangered black rhino in Namibia. Established in 1982, SRT operates primarily in the Kunene region, which is home to the largest free‑roaming population of black rhinos in the world. The organisation works closely with local communities, government agencies, and international partners to ensure the long‑term survival of these majestic animals. 

SRT’s efforts include rigorous anti‑poaching patrols, community engagement programs, and scientific research. The anti‑poaching teams, often composed of local community members, conduct regular patrols to monitor rhino populations and deter poachers. Additionally, SRT engages with local communities to promote conservation awareness and provide economic benefits through eco‑tourism and other initiatives. The organisation also conducts extensive research to monitor rhino health, behaviour, and habitat use, which informs their conservation strategies and helps improve the effectiveness of their efforts.

Over the last 40 years, the SRT has helped to quadruple the black rhino population in their project area.  

Defender support will primarily focus on increasing the number of ranger patrols in key locations; a key factor in reducing the scale of poaching activity in Namibia, while Defender’s all‑terrain capability and practical interior will come into their own carrying rangers and their equipment wherever needed. 

 

About Wild Entrust 

The Wild Entrust, previously known as Botswana Predator Conservation (BPC), is a prominent conservation organisation dedicated to the protection of large predators in Botswana. Established in 1989, BPC focuses on pioneering field‑based research and developing innovative tools to mitigate human‑wildlife conflict. Their mission is to use scientific knowledge to create practical solutions that foster coexistence between humans and wildlife, particularly in areas where land use overlaps with predator habitats. 

BPC’s efforts include extensive field research on predator behaviour and ecology, with a particular focus on African wild dogs, lions, and other large carnivores. They employ cutting‑edge technology, such as camera traps and collar‑mounted audio recorders, to monitor predator populations and gather data. One of their notable projects, the BioBoundary Project, aims to develop non‑invasive, ecologically benign methods to keep predators away from livestock, thereby reducing conflict with local communities. Additionally, BPC engages in community outreach and education to promote conservation awareness and support sustainable livelihoods for people living alongside wildlife. 

Defender will support work to protect endangered large predators with a focus on two key programs.  

The Botswana Predator Conservation program sees a fleet of vehicles operate from a research camp supporting staff as they track animals, deploy collars, maintain equipment and conduct community outreach across a 3,500 square kilometre area.  

As part of Wild Entrust’s Coaching Conservation activities, Defender will also support teams as they visit 72 primary schools stretching across an area of 110,000 square kilometres of demanding countryside to deliver important community education initiatives. 

 

About Defender

Defender embraces the impossible. Each member of the Defender family is purposefully designed, highly desirable and seriously durable. A modern‑day hero that respects the past but at the same time anticipates the future.

Available in 90, 110 and 130 body styles, with up to eight seats, each has a charisma of its own.

As part of our vision of modern luxury by design, Defender 110 is available as an electric hybrid. 

Defender Hard Top means business, with 90 and 110 body styles for professional capability.

A beacon of liberty since 1948, Defender supports humanitarian and conservation work with the International Federation of Red Cross and Red Crescent Societies and the Tusk Trust. 

The Defender brand is underpinned by Land Rover – a mark of trust built on 75 years of expertise in technology and world‑leading off‑road capability. 

Defender is designed and engineered in the UK and sold in 121 countries. It belongs to the JLR house of brands alongside Range Rover, Discovery and Jaguar.

 

Important notice
JLR is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up‑to‑date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. All figures are manufacturer’s estimates.

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