DICK LOVETT JOINS THE JAGUAR LAND ROVER FAMILY WITH ALL-NEW RETAILER FOR BATH

27 February 2018

The Dick Lovett Group has joined the Jaguar Land Rover family, with the launch of a brand new state‑of‑the‑art showroom in Melksham, near Bath.

  • The Dick Lovett Group has opened its first Jaguar Land Rover retailer, based in Melksham just outside Bath
  • The luxurious new 54,000 sq/ft site puts customers at its heart with a warm, modern design, featuring a barista bar and children’s play area
  • Both Jaguar and Land Rover models are on display, including the latest Jaguar E‑PACE SUV and Range Rover Velar
  • With a state‑of‑the‑art 21 ramp workshop, the new Jaguar Land Rover site caters for the servicing and repair needs of Bath residents and beyond
  • Dick Lovett is a family‑owned and family‑run automotive business with a number of retail sites based across the South West of England

The first Jaguar Land Rover site from Dick Lovett is a luxurious, customer‑focussed 54,000 sq/ft retailer with a stand‑out design. Identified by two Jaguar and Land Rover ‘arches’, the luxuriously‑equipped showroom is finished in bespoke Jaguar Land Rover colours – Sunshine Grey and Champagne Silver – and decked out with the finest furniture.

Inside, a new lounge‑style waiting area is complemented by a barista coffee bar and free wi‑fi, while a revamped colour and trim section gives visitors the perfect opportunity to research all the options for their new Jaguar Land Rover before they buy.

The bright and airy interior is the perfect setting to display some of the latest Jaguar Land Rover products, including the sporty new Jaguar E‑PACE and the beautiful Range Rover Velar. Dick Lovett Jaguar Land Rover will also offer used models on Jaguar Land Rover’s award‑winning ‘Approved’ scheme, offering a two‑year unlimited mileage warranty, two years’ breakdown cover and a 165‑point mechanical check.

Jaguar Land Rover Bath, in nearby Melksham, is also outfitted with a high‑tech 21 ramp ‘drive‑in’ workshop, providing a hassle‑free servicing and repairs facility for the residents of Bath and beyond.

DICK LOVETT JOINS THE JAGUAR LAND ROVER FAMILY
DICK LOVETT JOINS THE JAGUAR LAND ROVER FAMILY
DICK LOVETT JOINS THE JAGUAR LAND ROVER FAMILY
DICK LOVETT JOINS THE JAGUAR LAND ROVER FAMILY
DICK LOVETT JOINS THE JAGUAR LAND ROVER FAMILY
DICK LOVETT JOINS THE JAGUAR LAND ROVER FAMILY

On behalf of the whole Jaguar Land Rover team I’d like extend a very warm welcome to the Dick Lovett Group. Their new site in Melksham is absolutely state‑of‑the‑art, providing residents of the Bath area the kind of sales and aftercare experience we want for all of our customers.

Jeremy Hicks
UK Managing Director of Jaguar Land Rover

As the Dick Lovett Group we have always admired the Jaguar Land Rover brand. We’re a very successful family‑owned and family‑run business with great heritage, so to open our first Jaguar Land Rover site, full of some of the finest British cars, is a real highlight. We’re looking forward to welcoming new and existing customers through the door over the coming weeks and months to show them the befitting experience we’ve created.

Richard Davies
Head of Business at Dick Lovett Jaguar Land Rover Bath

Further information

Conrad Allum | Senior Press Officer, Jaguar UK

07468 715 346 ceallum@jaguarlandrover.com


Tracey Tompsett | Senior Press Officer, Land Rover UK

07469032064 ttompset@jaguarlandrover.com

Notes to Editors

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ almost 42,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia. 

At Jaguar Land Rover, we are driven by a desire to deliver class‑leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2016 Jaguar Land Rover sold more than 583,000 vehicles in 136 countries, with more than 80 per cent of our vehicles produced in the UK being sold abroad.