LAND ROVER CELEBRATES 70 GLORIOUS YEARS AT GOODWOOD FESTIVAL OF SPEED 2018

5 July 2018

Land Rover takes to the famous Goodwood hillclimb with a special selection of 70 Land Rovers at this year’s Festival of Speed.

  • 70 Land Rovers from all seven decades will ascend the Goodwood Hill on Thursday 12th July at 13.25 as part of its platinum jubilee celebrations
  • Fastest ever Defender Works V8 driven flat‑out up the Goodwood Hill
  • Film stunt driver Terry Grant makes 23rd Guinness World Record attempt with Range Rover Sport SVR
  • Off‑road drives and Land Rover themed entertainment for the whole family alongside full model line‑up on largest Jaguar Land Rover stand ever
  • Meet the world’s greatest adventurers and explorers and hear their Land Rover stories
  • Visitors get the chance to win Jaguar Land Rover Experience holidays and prizes by competing in new digital version of iconic Top Trumps game online

Gaydon, Wednesday 5th July 2018 ‑ Land Rover takes to the famous Goodwood hillclimb with a special selection of 70 Land Rovers at this year’s Festival of Speed. Spanning all Land Rover models, and with eye catching special editions and conversions the anniversary parade celebrates 70 decades of ‘Above and Beyond’ adventures and public service.

‘Huey’ HUE166, the first pre‑production Land Rover prototype, will lead the procession followed by a cast of iconic Land Rovers from Series Is, IIs and IIIs to Defender, the four generations of Range Rover, the five generations of Discovery, Freelanders, Range Rover Sports, Discovery Sports, Evoques and Velars that bring the family up to date.

There will also be a selection of military, first response rescue vehicles and expedition vehicles that recall some of the greatest adventures in Land Rover history including Bob and Joe Ives’ winning Camel Trophy 110, and the millionth Discovery which was driven from Solihull to Beijing on the ‘Journey of Discovery’ expedition in 2012.

Also on ‘the hill’ is the Defender Works V8 which will be gearing up twice daily in the ‘First Glance’ batch and a staggering Guinness World Record attempt by stunt‑driver Terry Grant. Terry will drive the Range Rover Sport SVR aiming to achieve the ‘Fastest Mile on Two Wheels’ title.

Land Rover will sit alongside Jaguar once again this year in the exhibition area of the Goodwood grounds in its biggest format ever. All of the latest Jaguar and Land Rover vehicles will be on display including showpieces from the ‘Special Vehicles’ division to include the pinnacle of the Range Rover family; the Range Rover SV Coupe.

Visitors to the Festival will have the chance to get involved in the action too – experiencing Land Rover’s legendary off‑road capabilities first‑hand on a gravity defying obstacle course, whilst youngsters can join in the fun driving mini electric Defenders.

Showgoers will also have the opportunity to meet and hear some of Land Rover’s ambassadors: Explorers Sir Ranulph Fiennes and Kenton Cool, rugby legends David Flatman, Martin Johnson and Jason Robinson, and stunt driver Terry Grant will be regaling the crowd with tales of their own Land Rover adventures.

And if the nostalgia of 70 years of Land Rover isn’t quite enough, Jaguar Land Rover has teamed‑up with Top Trumps to reinvent the 80’s icon for today’s fans. Jaguar Land Rover is introducing an exclusive digital Top Trumps App for Goodwood Festival of Speed visitors. The app is available for iOS & Android and is a digital version of the game. Players will be able to play against each other and also compete with other players for a ranking on a live leader‑board. Prizes include a trip for two to the Ice Drive Academy in Sweden including flights, tuition and luxury accommodation. Second place wins a year’s membership of a David Lloyd Club for two, while third wins £200 to spend in the Jaguar Land Rover boutique. Goodwood FoS visitors can download the App to claim their limited edition Top Trumps card game from the Jaguar Land Rover stand.

#LandRover70years

Further information

About Jaguar Land Rover:

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ more than 43,000 people globally and support around 240,000 more through our retailer network, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia. 

At Jaguar Land Rover, we are driven by a desire to deliver class‑leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad. 

Our innovation is continuous: we will spend in the region of £4.5 billion this year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug‑in hybrid and mild hybrid vehicles as well as continuing to offer ultra‑clean petrol and diesel engines.

For more information visit uk.media.landrover.com or contact:

Kim Lawrence Palmer | Public Relations Manager, Land Rover UK

kpalmer@jaguarlandrover.com 07795 666 169

Tracey Tompsett | Senior Press Officer, Land Rover UK

ttompset@jaguarlandrover.com 07469 032 064

Notes to Editors

The Land Rover Celebration Parade runs on Thursday 22nd July 2018 at 13:25. Spaces for media available subject to request.

For ambassador or executive interview requests, please email: ttompset@landrover.com

Guest appearance times are advertised daily on the Land Rover stand to the following schedule:

Thursday 12th July: Roger Crathorne aka ‘Mr Land Rover’

Friday 13th July: Sir Ranulph Fiennes and mountaineer Kenton Cool

Saturday 14th July: Rugby Legends Jason Robinson and David Flatman

Sunday 15th July: Rugby Legends David Flatman and Martin Johnson

Download the Jaguar Land Rover Top Trumps app from the App Store or Google play from 9th July. Redeem collectors’ edition packs from the Jaguar Land Rover Goodwood stand.