LAND ROVER CELEBRATES 70 YEARS WITH LARGEST EVER PARADE OF VEHICLES ON GOODWOOD HILL

13 July 2018

A convoy of 70 rare and important Land Rovers stole the show at Goodwood Festival of Speed yesterday as part of a record parade up the famous Goodwood Hill, celebrating 70 years of Land Rover.

  • A record parade of 70 Land Rovers, from first prototypes to the latest Range Rover Sport SVR drove the Goodwood Festival of Speed hill in celebration of 70 years of Land Rover
  • The procession was led by a recreation of the very first Land Rover – a Centre Steer prototype – and ‘HUE 166’; the first Series I pre-production prototype from 1948
  • Showgoers were able to see all four generations of Range Rover, five generations of Discovery – including the millionth built – and each model in the current range
  • Round-the-world expedition cars, fire engines, police cars and ex-SAS vehicles all highlighted Land Rover’s dedication to adventure and go-anywhere capability

Goodwood, Friday 13th July 2018 – A convoy of 70 rare and important Land Rovers stole the show at Goodwood Festival of Speed yesterday as part of a record parade up the famous Goodwood Hill, celebrating 70 years of Land Rover.

The largest ever batch of vehicles to drive up the famous hill were led by a recreation of the very first Land Rover – a Centre Steer prototype – and ‘HUE 166’, the first Series I pre-production prototype from 1948. The Series I was such a success that it spawned the Series II and Series III, an example of which became the millionth Land Rover sold just 28 years after the very first prototype. That millionth car also appeared in the parade, as part of a group of 25 early Series I, II and III vehicles including fire engines, SAS vehicles, aircraft crash rescue and African expedition heroes – demonstrating the breadth of versatility of Land Rover over the years.

Land Rover celebrates 70 years with the lagest ever parade of vehicles on Goodwood Hill
Land Rover celebrates 70 years with the lagest ever parade of vehicles on Goodwood Hill
Land Rover celebrates 70 years with the lagest ever parade of vehicles on Goodwood Hill

All four generations of Range Rover featured in the convoy, including a Trans-Americas Expedition example which crossed the all-but-impassable Darien Gap in 1971 and a 2004 example used by Cheshire Police. Also present was Land Rover’s Discovery nameplate showcased with an example of each of the five generations, including a round-the-world expedition car, the first Discovery ever built and the millionth Discovery to roll off the line.

Representing Land Rover’s very latest crop of off-road vehicles was an example of each of the latest line-up; Range Rover, Range Rover Sport, Velar, Discovery, Discovery Sport, Evoque and Evoque Convertible.

As we continue to celebrate Land Rover’s 70th Anniversary throughout 2018, today was a real highlight. The vast breadth of vehicles here from fire engines, tow trucks, to expedition vehicles demonstrated the capability that is core to Land Rover name.

I would like to express our gratitude to all the owners, collectors and enthusiasts who joined us today.

Jaguar Land Rover UK Sales Director
Land Rover celebrates 70 years with the lagest ever parade of vehicles on Goodwood Hill

- Ends -

The full list of Land Rover models which took part:

Land Rover Series I Centre Steer Replica
Land Rover Series I
Land Rover Series II
Land Rover Series III
Land Rover Defender
Range Rover Classic
Range Rover (mk2)
Range Rover (mk3)
Range Rover (mk4)
Range Rover Sport (mk1)
Range Rover Sport (mk2)
Land Rover Discovery (mk1)
Land Rover Discovery (mk2)
Land Rover Discovery (mk3)
Land Rover Discovery (mk4)
Land Rover Discovery (mk5)
Land Rover Discovery Sport
Land Rover Freelander (mk1)
Land Rover Freelander (mk2)
Range Rover Evoque
Range Rover Evoque Convertible
Range Rover Velar

Notes to editors: If you require any further detail on any of the Land Rovers in the parade, please contact a member of the UK PR team.

#LandRover70years

ENDS

Further information

For more information visit uk.media.landrover.com or contact:

Kim Lawrence Palmer | Public Relations Manager, Land Rover UK
kpalmer@jaguarlandrover.com 07795 666 169

Tracey Tompsett | Senior Press Officer, Land Rover UK
ttompset@jaguarlandrover.com 07469 032 064

Lydia Bates | Press Officer, Land Rover UK
lbates@jaguarlandrover.com 07834 526 116

Notes to Editors

About Jaguar Land Rover:

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ more than 43,000 people globally and support around 240,000 more through our retailer network, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia. 

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad.

Our innovation is continuous: we will spend in the region of £4.5 billion this year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean petrol and diesel engines.