17 January 2019

Land Rover marks the 30th anniversary of Discovery with a limited-edition exclusively for UK customers.

  • Land Rover celebrates 30 years of its award-winning Discovery with limited ‘Anniversary Edition’
  • Only 400 versions of the Anniversary Edition Discovery will be available exclusively to UK customers
  • Features a host of extra equipment, including full length panoramic glass roof, Meridian sound system and 22” alloy wheels
  • The £59,995 model will launch a year of 30th anniversary celebrations for the Discovery family which has clocked up over 1.7 million sales worldwide

Gaydon, UK, Thursday 17 January 2019 - Land Rover marks the 30th anniversary of Discovery with a limited-edition exclusively for UK customers.

Based on the Discovery Sd6 SE, the ‘Anniversary Edition’ features 22” wheels, fixed panoramic glass roof, privacy glass, a 380W MeridianTM sound system and a choice of metallic paint as standard. A total of 400 Anniversary Editions are available in Santorini Black, Corris Grey Loire Blue or Indus Silver. 

The Discovery family represents the pinnacle of versatility, and we are proud to celebrate that lineage. Discovery has evolved in its 30-year history to consistently bring technology, capability and relevance to the ever-changing motoring community.

We have added extra value for our customers with the 30th Anniversary Edition, making what is regarded as the ‘Best Large SUV’ on sale today, even better

Rawdon Glover
Managing Director, Jaguar Land Rover UK

Since its launch in 1989, the Land Rover Discovery has become synonymous with adventure. Put to work in the most extreme of global locations and proving time and time again that capability does not come at the sacrifice of comfort, the Discovery has become revered by customers the world over.

In 2015, the award-winning Discovery gained a sibling in Discovery Sport which globally, became Land Rover’s best-seller. Together, Discovery and Discovery Sport became a family and have sold 1.7 million vehicles globally.

The critically acclaimed Discovery family continues to be a strong favourite with experts too with over 300 awards to its name. The current generation Discovery continues to add accolades to the trophy cabinet, most recently achieving top honours from The Sun, Auto Express, Carbuyer, 4x4 and Tow Car publications and the Association of Scottish Motoring Writers.

Land Rover UK celebrates 30 years of Discovery with anniversary edition
Land Rover UK celebrates 30 years of Discovery with anniversary edition
Land Rover UK celebrates 30 years of Discovery with anniversary edition

Discovery is the tool of choice for renowned global explorers, and also widely deployed for search and rescue, police and humanitarian initiatives across the world; a specially developed Discovery was recently commissioned as Red Cross’s new emergency mobile command centre to work with disaster response teams to help save lives.

The Anniversary Edition Discovery is priced at £59,995. See for more information.

Land Rover will be celebrating 30 years of Discovery throughout 2019. See for updates.

Land Rover Discovery Anniversary Edition in detail:
Discovery Sd6 SE (standard Sd6 SE price £57,005)
+ Privacy glass
+ 22” style 5011 Sparkle Silver wheels
+ Fixed panoramic roof
+ Santorini Black, Corris Grey, Loire Blue or Indus Silver metallic paint
+ MeridianTM 380 watt sound system
Option value, £6,820


Further information

For more information:
Kim Palmer | Public Relations Manager, Land Rover UK
07795 666 169

Tracey Tompsett | Senior Press Officer, Land Rover UK
07469 032 064

Lydia Bates | Press Officer, Land Rover UK
07384 526 116

Tom O’Connell | Senior Lifestyle Press Officer, Jaguar Land Rover UK
07392 103565 

Twitter: @LandRoverUKPR
Instagram: @LandRoverUKPR

Notes to Editors

About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ more than 44,000 people globally and support around 260,000 more through our retailer network, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, Austria and Slovakia.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad. 

Our innovation is continuous: we will spend in the region of £4.5 billion this year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean petrol and diesel engines.