1 February 2023

New Range Rover Velar was revealed exclusively on the Range Rover TikTok Channel at 08:00 GMT on 1 February

  • Modernist design: New Range Rover Velar offers a reductive presence with exquisite detailing. Revealed on TikTok in the first ever exclusive debut of a vehicle on the platform
  • Connected technology: Enhanced Range Rover Velar now features a redesigned touchscreen interface and powerful new technology, with convenient Software Over The Air4 updates
  • New Official Range Rover TikTok: Already one of the most popular vehicles on TikTok with over 5.2 billion views of #RangeRover... @RangeRover has now officially landed. The channel features exclusive, never‑before‑seen insight into the modern luxury brand
  • On sale now: New Range Rover Velar is available to order now, priced from £54,045 (OTR) in the UK. Configure yours here –

The official Range Rover TikTok channel has launched, exclusively revealing the New Range Rover Velar to the world before it is seen anywhere else.

The New Range Rover Velar is a pure expression of modern luxury, featuring the latest technology, trademark Range Rover refinement and a dramatic, clean and reductive new design.

A series of reveal films, posted early on Range Rover’s TikTok channel on 1 February, highlights the exterior and interior changes to the dramatic, reductive Range Rover Velar, which is intriguing and desirable by design.

A new grille combines with the characteristic floating roof, unbroken waistline and flush deployable door handles that define the world’s most desirable luxury SUV family. New super‑slim Pixel LED headlights5 provide a technical jewel like appearance and optimised visibility while the exterior is enhanced by a new lower rear bumper and dark accents. 


Range Rover’s reductive design philosophy continues inside; a new single floating 11.4‑inch curved glass touchscreen is integrated into the centre console, providing immediate and intuitive control to all key vehicle functions. Meanwhile, a crafted interior features redesigned seats and new colours and materials, including a leather‑free cabin option.


A full suite of technologies promotes passenger comfort and wellbeing, operated from the new single touchscreen. To ensure a cosseted and calm sanctuary, free from interruptions and road noise, the New Range Rover Velar features Active Road Noise Cancellation1. This intelligent technology ensures Velar offers the quietest vehicle in its class for road noise2. Cabin Air Purification Plus is also available as an option, to enhance its calm cabin environment, with the convenience of built‑in Amazon Alexa3. Software Over The Air ensures the New Range Rover Velar can always receive the latest software updates at the client’s convenience4.


Range Rover offers the most refined, luxury vehicles for discerning clients. The world of modern luxury is changing and so are expectations for experiences. Launching a Range Rover TikTok channel is an opportunity to reach diverse, new audiences with unique content; building advocacy among creators and modern leaders. But not only this; we have a responsibility in reimagining the future of mobility and modern luxury, and we cannot do this without a global community. TikTok will help enable that ambition.

Lennard Hoornik
Chief Commercial Officer, Jaguar Land Rover

It’s fantastic to welcome such an iconic British brand as Range Rover to the world's most influential and entertaining showroom. The next generation of luxury car owners are on TikTok. When they discover entertaining, authentic automotive content on the platform, the majority are inspired to find out more. TikTok is increasingly a major destination for car brands looking to reach luxury buyers, both within and beyond their existing customer‑base.

Kris Bodger
General Manager, TikTok UK, Global Business Solutions

Notes to Editors

1Active Road Noise Cancellation available on models specified with a Panoramic Roof and fitted with Meridian Sound/Meridian 3D Surround or Meridian Signature Sound System.

2When measured against direct competitors (Audi Q5, BMW X4, Mercedes GLC and Porsche Macan).

3Amazon Alexa applicable in specific Markets only. Amazon, Alexa, Amazon Music, Audible and all related marks are trademarks of, Inc. or its affiliates. 

4Software Over The Air subject to network connection and market availability.

5Standard on Dynamic HSE and Autobiography. Not available in North America and Canada.


About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries.


Important notice

Jaguar Land Rover is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up‑to‑date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. All figures are manufacturer’s estimates.