JLR UK is pleased to announce changes to its leadership structure, led by UK Managing Director, Patrick McGillycuddy. 

JLR UK presents four distinct and emotionally‑engaging brands: Jaguar, Range Rover, Defender and Discovery. The recently appointed team of Brand Directors will bring to life each brand’s distinctive identity, whether it’s adventures in Defender, family trips in Discovery or the refined luxury of Range Rover. Each brand embodies an exclusive, desirable lifestyle that will resonate with UK clients.

Alan Nicolson, previously Head of UK Product Marketing for JLR UK, has been appointed to the role of UK Brand Director, Range Rover, reporting to Patrick. Alan has worked in JLR UK for four years and is an experienced product expert having led product pricing, launch and commercial strategy. Alan has also spent time in JLR’s central product team, and at the former PSA Group.

Joining Alan is Leonie Raistrick in the role of UK Brand Director, Defender and Discovery from Stellantis, where she was International Brand Strategy Director, Peugeot. An established leader, Leonie brings a wealth of experience in brand strategy, social media, brand identity and content creation. Leonie was the winner of the Autocar Great Women Awards 2023 for Marketing, recognising her work to shape Peugeot’s global social media strategy.

Santino Pietrosanti formerly Director of Strategic Partnerships at JLR completes the leadership team as UK Brand Director, Jaguar. Santino has significant experience of creating and executing brand strategies which will be vital for delivering the Jaguar product vision and strategy for UK clients. The brand directors are set to take on the challenging position of harnessing all four JLR brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification.