LAND ROVER SAFE INSIDE VIDEO MAKES LIST OF BEST COMMERCIALS OF 2011

The Association of Independent Commercial Producers (AICP) last week gave out their annual awards for the best commercials of 2011. From barking dogs in harmony to a mini Darth Vader to a friendly baseball rivalry, some of the most creative and entertaining ads of the year were recognized.

The Today Show’s Matt Lauer sat down with the President and CEO of AICP, Matt Miller to talk about this year’s winners including one humorous online video from Land Rover,  “Pathological Liar” honored for “Best Copywriting.”

As part of the brand’s Safe Inside series of Land Rover LR4 videos including "Sword Collector" and "Dirty Cops", Land Rover drivers experience a feeling of protection inside their vehicles that allow them to address some uniquely touchy, and potentially explosive, situations. This video features a pathological liar who chooses his Land Rover LR4 as a safe haven for confessing to his girlfriend that he's not exactly who she thinks he is. In fact, while she stands on the sidewalk, he comfortably tells her from the driver’s seat that everything he has told her from his name to his nationality is a lie. Hope the doors were locked!

To see Land Rover’s best videos, including its newest LR4 commercial entitled “7^th Wheel”, visit Land Rover North America’s official YouTube Channel.