LONDON FOG IN NEW YORK CITY

Grey skies, spritzing rain, damp breeze, muddy Land Rovers traversing dirt mounds and the remnants of a Crown Vic Yellow Cab?  Well I guess it is the Taxi that tells us we are in the Big Apple and not Old Blighty. The metro New York area is the single largest Range Rover market in the world, and we saw no better place to create this "Urban Jungle" in celebration of 25 years in the US for Land Rover, writes Stuart Schorr, Vice President of Communications and Public Affairs, Jaguar Land Rover North America.

Land Rover is off-roading in New York City's Chelsea section as a pre-cursor to the New York International Auto Show opening to media this week. The course opened on Saturday morning and will be open to media and invited consumers up until our 25th Anniversary Celebration Tuesday night before the auto show media day opens. 

Land Rover Experience maestro Bob Burns built the course with an "Urban Jungle" in mind, completely relevant for New Yorkers who use their Land Rovers to tackle the tough roads and diverse weather conditions thrown at them. 

Hundreds of consumers came out despite (or maybe because of) the less-than perfect weather, and literally thousands of tourists and locals gawked from atop the famed High Line to watch the SUV torture test. 

The U.K. is clearly the spiritual home of Land Rover, but New York City has surely become an adopted member of the family. This week, in honor of its 25th Anniversary in the U.S., Land Rover is making a big splash here and from the early reaction, the locals are giving us a warm (though it was chilly outside) welcome.

To view more photos from Land Rover's off-road course in NYC, click here