SHOOTING TO MAKE A DIFFERENCE

Auto retailers can play a huge part in raising money for their local communities. This being Las Vegas, we like to do it with the help of a few guns, writes Pete Carollo, Sales Manager at Land Rover Las Vegas.

For the past four years, our dealership has been a proud sponsor of the annual Sporting Clays Classic that’s held at the Pro Gun Club in Boulder City, just west of Las Vegas.

The event supports the Las Vegas Area Council of the Boy Scouts of America. So far we’ve helped raise more than half a million dollars which has directly benefitted the 34,000 kids in our local scout troops. The money is used to fund camps, scouting events, and to buy equipment. All in all, it’s really a great cause.

The next Sporting Clays Classic kicks off on April 20. It’s a two-day event in which 40 four-person teams from companies across the Las Vegas Valley compete in a series of sporting-clays-shooting competitions.

We love being involved in this event. Land Rover Las Vegas hosts the big Friday night kick-off party and banquet in our showroom where we raise more money with the usual silent and live auction.

Then at the event itself, we’ll sell tickets for a drawing where someone gets to win a one-year lease of a new Range Rover. This year, it’s a 2012 Range Rover Sport.

During the day, we set-up a pretty challenging off-road course where people get to experience Land Rover’s legendary capability. This year we’re looking forward to getting people behind the wheel of our all-new Range Rover Evoque.

Of course this is just one event supported by one dealership. Land Rover Las Vegas is part of the Findlay Automotive Group. We’re a family-run group started by Pete Findlay in Las Vegas 51 years ago. Now we have 23 dealerships representing 17 brands throughout Nevada, Arizona, Utah and Idaho.

Each and every one of those dealerships is holding events, organizing fund raisers, getting involved in their local communities and all making a difference.

At the Sporting Clays Classic on April 20 and 21, we’re definitely shooting to make a difference.