- Jaguar's 2010 XK Wins Luxury Sports Car Award
- Land Rover's 2010 Range Rover Wins Luxury SUV Award for the Third Consecutive Year in this Category & Sixth Year Overall for the Model
MAHWAH, N.J., January 12, 2011‑ The 2010 Jaguar XK and the 2010 Land Rover Range Rover have been awarded the Polk Automotive Loyalty Award by Polk for their outstanding owner loyalty. The 2010 Jaguar XK received the accolade in the Luxury Sports Car Category, and the 2010 Range Rover won in the Luxury Sport Utility Category for the third consecutive year. This is Range Rover's sixth Polk Automotive Loyalty Award, having won in the Prestige SUV category in 2004, 2005 and 2006.The Polk Automotive Loyalty Awards are the only fact‑based awards in the industry based on owner loyalty.
"Jaguar and Land Rover have incredible customer loyalty which is a testament to the quality and performance of our vehicles," said Gary Temple, President, Jaguar Land Rover North America, LLC. "We're thrilled to have the XK recognized for the first time and to have the Range Rover win best Luxury Sport Utility for three years in a row; this truly shows how much Land Rover customers appreciate and enjoy this extraordinary vehicle."
Polk's loyalty analysis uses comprehensive information obtained from actual state registrations and lease transactions to analyze millions of new vehicle registration transactions for the 2010 model year. Over 4.9 million return to market events were analyzed to determine the winners. The award recognizes a manufacturer's superior performance in customer retention ‑‑ a key component in retaining market share. Customers with an extremely positive experience returned to buy another vehicle of the same model, make, or manufacturer.
About the Polk Automotive Loyalty Awards
Now in its 15th year, the Polk Automotive Loyalty
Awards program annually recognizes vehicle manufacturers that
demonstrate the ability to retain owners over repeat buying
cycles. The 2010 awards are based on 4.9 million return to
market events during the 2010 model year. Loyalty is
determined when a household that owns a new vehicle returns to
market and purchases or leases another new vehicle of the same
model or make. Polk's Loyalty Management Practice regularly
works with customers to effectively manage owner loyalty through
the in‑depth analysis of automotive shopping behaviors, related
market influencers and development of retention strategies. For a
complete list of current and past Polk Automotive Loyalty Award
winners, please visit:
http://usa.polk.com/Company/Loyalty/.
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Jaguar Land Rover is a business built around two great British car brands that design, engineer and manufacture in the UK. Jaguar Cars Limited, founded in 1922, is one of the world's premier manufacturers of luxury sedans and sports cars. Since 1948 Land Rover has been manufacturing authentic 4x4s that define 'breadth of capability' in their segments. The Jaguar XF, XJ and XK models are manufactured at the company's Castle Bromwich plant in Birmingham, while the Land Rover LR2 (Freelander 2) is produced at the Halewood plant in Liverpool. Land Rover's Defender, LR4 (Discovery 4), Range Rover Sport and Range Rover models are all built at the company's Solihull plant. The Jaguar Land Rover business employs 16,000 people, predominately in the UK, including some 3,500 engineers at two product development centers in Whitley, Coventry and Gaydon, Warwickshire. The business is a major wealth generator for the UK with 78 percent of Land Rovers exported to 169 countries and 70 percent of Jaguars exported to 63 countries, with sales to customers conducted principally through franchised dealers and importers.