The All-New Range Rover Evoque Personalized To Suit Each Individual Customer

1 March 2011

GENEVA, March 1, 2011‑ The all‑new Range Rover Evoque – the smallest, lightest, most fuel efficient Range Rover ever produced – brings its stylish presence to light at the 2011 Geneva Motor Show. The Range Rover Evoque stays true to the core values of Range Rover; providing premium levels of craftsmanship, luxury, performance and Land Rover multi‑terrain capability while embodied in a more compact package.

OVERVIEW:
•    The smallest, lightest, most fuel‑efficient Range Rover ever produced
•    Full‑time intelligent all‑wheel drive with electronically‑controlled Haldex® center coupling
•    All‑new 240 hp* Si4 turbocharged direct injected 2.0 liter four‑cylinder engine and a six‑speed automatic transmission to deliver excellent performance and fuel economy.
•    Suspension configured for dynamic and agile handling across varied terrain, available with Adaptive Dynamics featuring MagneRide™ magneto‑rheological damper technology.
•    All‑weather, multi‑terrain capability with Land Rover Terrain Response®, which features a driver selectable programs to suit terrain conditions.
•    Five Passenger Seating
•    Innovative Range Rover technologies, including an 8‑inch (203mm) touch‑screen display and a 360 degree Surround Camera System
•    Vast array of personalization options to suit customer desires
•    Choice of coupe and five‑door models with a great variety of color and feature combinations available
•    To be sold in 160 countries worldwide, with North American deliveries beginning in Fall 2011
•     Innovative 'Pulse of the City' marketing campaign has generated buzz ahead of launch
•    Over 40 influential public personalities, known as 'City Shapers', have been involved in exciting pre‑launch activities.
•    Range Rover Evoque silhouette wireframe sculptures have created intrigue in cities worldwide
•    Estimated base price is around US $45,000


GENEVA, March 1, 2011‑ The all‑new Range Rover Evoque ‑ the smallest, lightest, most fuel efficient Range Rover ever produced ‑ brings its stylish presence to light at the 2011 Geneva Motor Show. The Range Rover Evoque stays true to the core values of Range Rover; providing premium levels of craftsmanship, luxury, performance and Land Rover multi‑terrain capability while embodied in a more compact package.

"The all‑new Range Rover Evoque has received an overwhelming reception following its public debuts in Paris and Los Angeles," said Land Rover's Global Brand Director, John Edwards.  "Many prospective buyers are customers who have not considered Land Rover before, and yet are excited by the unique design, premium technologies and compact size that the Range Rover Evoque offers."

I. DESIGN

Turning the LRX Concept Vehicle into reality
The all‑new Range Rover Evoque has turned the LRX concept vehicle into reality, faithfully capturing the spirit of its landmark cross‑coupe design, marking a bold evolution of Range Rover design.
During the development process, maintaining the integrity of the LRX concept without compromising core Range Rover values such as interior comfort or off‑road capability, required a huge effort from the design and engineering teams. The Range Rover Evoque successfully blends coupe styling with capable off‑road geometry and ground clearance. The following new technologies and engineering solutions were adopted:
•    All‑new body structure delivering the sleek, low profile of the LRX while providing excellent interior space and the traditional elevated Command driving position, with the full wheel travel required for comfort, both on‑ and off‑road
•    Ultra‑high‑strength Boron steel in the A‑ and B‑pillars to retain the slim profile of the pillars without compromising strength or safety
•    Optimization of vehicle structure to deliver generous interior legroom and headroom while retaining the low coupe roofline

Exterior Design
The Range Rover Evoque exterior features new interpretations of classic Range Rover design cues, including the signature clamshell bonnet, the floating roof and the solid 'wheel‑at‑each‑corner' stance. Unlike any previous Range Rover, the Range Rover Evoque adopts a very dynamic profile with its rising beltline, a muscular shoulder running the length of the car, and a distinctive taper to the floating roofline. The sculpted corners reduce the car's visual overhangs front and rear.

The Range Rover Evoque is available with xenon headlamps with a signature design created by innovative LED light‑blade technology.

Interior Design
The interior of the Range Rover Evoque takes the strong, clean architecture and quality materials of a traditional Range Rover and applies them in a more contemporary and sporting fashion.

Designers have also taken inspiration from the forms of the LRX concept interior, capturing the slope of the center console, and the pure, elegant lines of the instrument panel. The design retains the concept's distinctive storage area beneath the sloping console; which is an open structure that echoes the new model's themes of lightness and efficiency.

Gerry McGovern explained, "The luxurious, contemporary feel to the cabin is the perfect complement to the concept car exterior. The exquisite materials and craftsmanship, and the pure, elegant design, tell you that this is a true Range Rover interior, but one with a more sporting flavor."

When the vehicle is started, the interior displays and ambient lighting come to life with a precisely choreographed start‑up sequence. The solid aluminum rotary shifter completes the 'greeting' as it rises silently into the driver's hand.

A full glass fixed panoramic roof enhances the sense of room and freedom within the spacious cabin, filling the interior with natural light.

LED ambient lighting provides illumination within the cabin at night, with a range of colors that can be chosen by the driver. When Dynamic Mode is selected, a sporting red color fills the interior.

II. RANGE ROVER EVOQUE MODEL LINE AND FEATURES

Two Body Styles will be Available
The Range Rover Evoque will be available in two versions: a coupe model, which precisely mirrors the LRX concept design, and a five‑door. The coupe and five‑door are identical in overall length and width; however, the five‑door has a 1.18 inch higher rear roofline.

Gerry McGovern, Land Rover Design Director said, "The unique style of the Range Rover Evoque will attract a new generation of Range Rover customers who have never considered an SUV before, such as premium coupe buyers who would like to make a bold new statement."

The interior offers excellent accommodation for passengers and luggage, while retaining the core elements of the classic Range Rover Command Driving Position.

Space and Versatility
The clever packaging of the interior of the Range Rover Evoque adds further space and versatility to the luxurious cabin. The rear seats offer comfortable accommodation for three passengers. In addition to generous headroom, which compares very favorably to traditional sporting sedans, rear seat occupants in the five‑door model also benefit from about two inches of additional shoulder room than the coupe model.

The increased window area of the five‑door body style heightens the feeling of light and space in the cabin. The full‑sized glass panoramic roof, which enhances the sensation of space and comfort in both the coupé and five‑door, provides a superb uninterrupted vista for all occupants and fills the interior with natural light.

The Range Rover Evoque has a wide, deep cargo area. The five‑door offers a 60/40 folding rear seat, which allows for cargo capacity expansion, providing a substantial volume of 51 cubic ft with the rear seats folded.

Three stylish design themes
Rather than using a traditional trim hierarchy, the Range Rover Evoque gives customers the choice of three stylish design themes, each of which has its own distinctive character. The three themes are: The cool and contemporary 'Pure', the luxurious 'Prestige', and the bold and sporting 'Dynamic'.

¥    Pure ‑ combines the concept‑car exterior with a stylish, clean interior in neutral colors to highlight the pure, simple forms of the cabin architecture.

¥    Prestige ‑ ultimate Range Rover luxury, combining a bespoke exterior that includes unique, 19‑inch wheels and sparkling metallic details with an interior that is almost entirely leather‑wrapped. Luxurious duo‑tone color schemes are embellished by premium leather, twin‑needle stitching and real wood and metal finishers.

¥    Dynamic ‑ a bold exterior with 19 or 20‑inch wheels and unique bumpers, sills, grille and tailpipes for a more assertive, confident stance. Contrasting roof and spoiler colors are available. The premium sports interior offers a darker environment with splashes of bright contrast color, together with perforated leather seats and sports detailing.

Personalizing the Range Rover Evoque
Each Range Rover Evoque on display at the Geneva show highlights the vast array of personalization options. Every customer has the opportunity to tailor their vehicle to their lifestyle. A vast number of color and feature combinations are available, such as contrasting roof colors and stylish designer interiors.

The Range Rover Evoque allows customers to specify a lavishly appointed cabin with soft, premium leather; providing a luxurious finish to almost every surface of the instrument panel, doors and seats, with beautifully tailored twin‑needle stitching. To guarantee an immaculate finish, every aspect of the stitching, down to the size and shape of the needle, is specified by Range Rover experts.

Customers can personalize their new Range Rover Evoque with an array of design, trim and technology options, so that each vehicle meets its customer's own taste and lifestyle. The choices range from stylish exterior color and design packages, designer interiors, and a range of technologies to maximize comfort and enjoyment.

 The scope of aesthetic options includes:
•    12 exterior colors
•    Three contrasting roof colors
•    Five alloy wheel designs, from 18‑inch to 20‑inch
•    12 tailored designer interiors
•    Interior trim available in contemporary wood veneers and metal finishes
•    Illuminated aluminum and chrome tread plates
•    Black or chrome roof rails

Gerry McGovern, Land Rover Design Director states, ""Customers like to make their own unique statement with a vehicle and we have provided individuals with lots of opportunity to personalize their new Range Rover Evoque, whilst maintaining the essence of the design."

"The options on offer are spectacular and customers can use our 'designers choice' to guide their selection, with carefully co‑ordinated color and material combinations that have their own distinctive character," he added.

Owners can also choose from a broad selection of official Range Rover accessories.  The accessory range includes styling components, together with a comprehensive choice of practical loading and towing items. Exterior styling items include tubular rocker guards, colored wheel centers, and alloy wheels.  Within the vehicle, customers can select features like metal sports pedals, illuminated aluminum and chrome tread plates, floormats in a variety of different materials, roof‑mounted carrier systems for bicycles and outdoors sports, and a towing package and can be used with a tow hitch mounted bicycle carriers



III: FEATURES AND TECHNOLOGY

Interior Technology
The all‑new Range Rover Evoque has been designed and engineered to provide customers with the same comprehensive range of premium technologies they expect from a Range Rover vehicle, just delivered in a more compact package. The broad array of Range Rover equipment comprises the latest technologies for controls, connectivity, comfort and convenience, including new high‑end Meridian audio systems.

Features available:
•    Surround Camera System ‑ One of the Range Rover brand's signature features, the system uses five digital cameras, discreetly placed around the car, providing a 360‑degree, real‑time view of the surrounding area.  The rear camera can be used to assist with hitching trailers.  
•    Adaptive/Auto‑Dipping Headlights ‑ The Range Rover Evoque is available with xenon headlamps with an adaptive feature that follows the curves in the road.  An auto‑dipping function switches automatically between high and low beam.
•    Heated windshield, heated seats, and heated steering wheel
•    Keyless entry system ‑ The Range Rover Smart Key enables keyless entry and start
•    Powered tailgate
•    Hard drive navigation system ‑ including turn‑by‑turn directions in the cluster display.
•    Bluetooth® hand‑free phone connectivity. Bluetooth® audio streaming is supported.
•    825W Meridian surround sound system
•    Sirius® tuners and HD Radio® tuners in addition to AM/FM
•    Rear seat entertainment package, with 8‑inch (203 mm) video screens, digital wireless headphones and touch screen remote control

David Mitchell, Land Rover's Chief Program Engineer said, "The Range Rover Evoque provides the complete Range Rover experience, but packaged into a smaller, more attainable car.  Many of the new customers will be more youthful, tech‑savvy buyers, whose expectations will be exceeded with the rich array of premium features that will make ownership a real pleasure."

At the heart of the control system is the Range Rover 8‑inch (203mm) high‑definition touch‑screen display. The touch‑screen provides the primary control and display system for a range of features including audio, video, navigation and phone. Simple hard keys on either side of the display provide short cuts to the most commonly used screens, such as Home, Audio/Video, Navigation and Phone.

An additional 5‑inch (127mm) color display between the two instrument dials in the gauge cluster show the primary vehicle‑related information. A sophisticated voice control system works with 'Say What You See' prompts in the cluster display.

A comprehensive connectivity package enables tech savvy drivers to enjoy the benefits of a variety of portable devices and mobile phones. iPod® and other portable MP3 digital music players or memory sticks can be connected to a range of inputs, including a direct iPod® connection, USB sockets and an auxiliary input. The primary iPod® functions can be easily controlled through the 8‑inch touch‑screen display.

For the audiophile, the Range Rover Evoque offers a new sound system developed in partnership with the specialists at Meridian, a world leader in audio technologies and digital sound processing. A powerful 380W 11‑speaker arrangement is standard. An 825W 17‑speaker system with full surround sound is available. To complete the entertainment options, a single disc CD player with hard drive digital music file storage, and FM/AM, HD Radio®, and Sirius® tuners are available.


IV: ENGINEERING

Over 40 years of expertise in body and chassis systems, four wheel‑drive drivelines and multi‑terrain technologies have been applied to the Range Rover Evoque, to ensure that it delivers the refined performance and all‑weather, multi‑surface capability which are hallmarks of the brand.

Testing
The Range Rover Evoque is clearly a new kind of Range Rover vehicle, but it has been subjected to exactly the same punishing test and development regime as the larger Range Rover models. A fleet of development vehicles is being subjected to a year of grueling tests, covering millions of miles between them to ensure that the Range Rover Evoque achieves the same standards of ruggedness and multi‑terrain versatility as every Range Rover vehicle before them.

A team of engineers dedicated to prototype development and testing is travelling to over 20 countries to test in extremes of climates over a variety of road surfaces and altitudes across the globe. From the frozen extremities of Europe and Canada, to the searing heat and dust of the deserts in the Middle East and America, to the Autobahns in Europe and city traffic in Tokyo, the Range Rover Evoque is being validated against every element on earth.

Over 16,700 tests will be completed across all components and systems.  Some of the most punishing test regimes include:

•    5,000 miles (8,000km) driven by a racing driver non‑stop at full speed at the Nürburgring in Germany. This tests chassis, engine, driveline, and braking components to the limit.
•    Intensive month‑long 'king of the sand' durability cycle in the Middle East, tackling punishing dirt roads, off‑road sand driving, and tough inclines in intense desert heat
•    Our infamous off‑road test cycle in the UK, encompassing thousands of miles through the deep mud and clay of the Land Rover test center at Eastnor Castle proving grounds, the MIRA® and Gaydon durability circuits, and the deep water and ruts of a military proving ground designed to challenge tanks and personnel carriers.

David Mitchell stated, "While the Range Rover Evoque is geared towards delivering sporting and fun‑to‑drive handling on the road, it will still be at home on a variety of terrains. Exclusive technologies, like the Terrain Response and Hill Descent Control systems, provide the Range Rover Evoque with a unique competitive advantage when the going gets tough."

Dynamic handling and effortless, refined performance
Achieving the desired dynamic character in the Range Rover Evoque required an evolution of the Range Rover DNA.  Starting with the driving dynamics of the Range Rover Sport, which has a similar DNA to a luxury sports sedan; Range Rover dynamics specialists set out to deliver a more agile and connected drive.

Particular objectives were to increase steering precision and agility at lower speeds, so that the vehicle was more responsive in urban driving conditions. While the light weight, compact footprint and low center of gravity of the Range Rover Evoque helped to achieve a more agile character, key engineering steps were required to deliver the required responses.

Our engineers initially focused on optimizing the stiffness of the chassis systems and body structure, followed by meticulous tuning of the suspension components and electric power assisted steering (EPAS) system.  To enhance the precision and feedback, the steering rack is solidly mounted to the front subframe.

Adaptive dynamics featuring MagneRide™ (Optional)
A new Adaptive Dynamics feature is available, which uses advanced MagneRide™ continuously variable magneto‑rheological dampers. With MagneRide™ dampers ‑ which are more typically fitted to high performance sports cars ‑ the Adaptive Dynamics system provides an optimum balance between confident, nimble handling and a supple, well‑controlled ride.

MagneRide™ dampers offer infinitely variable damper settings between soft (comfort) and hard (sports) settings, and operate by using a special magneto‑rheological damping fluid, which contains magnetic particles. When a computer‑controlled magnetic field inside the damper is applied, the fluid becomes more viscous, thus increasing the damping.

The Adaptive Dynamics system monitors vehicle movements at least 1000 times/second*, reacting to driver or road inputs virtually instantaneously. The system will even sense off‑road conditions, and optimize damping accordingly. Drivers can also select a Dynamic Mode via the Terrain Response® system, which modifies the damper settings to deliver firmer control.

All‑weather, multi‑terrain capability
The Range Rover Evoque delivers the all‑weather, multi‑terrain capability. In common with its larger siblings, the new model provides formidable off‑road potential, which is enhanced by the company's signature Terrain Response® system.

Drivers who take their Range Rover Evoque off‑road will be reassured to know that, in addition to generous ground clearance, the Range Rover Evoque has aggressive breakover and departure angles, and is equipped with a fully independent suspension featuring long‑travel coil‑sprung struts front and rear.

An innovative all‑wheel drive system is standard. It is a full‑time intelligent system which continuously varies the front/rear torque split using an electronically‑controlled Haldex® center coupling to deliver optimum grip and balance for the current driving conditions.

240 Horsepower* Turbocharged Si4 Engine
The Range Rover Evoque features a new 240 horsepower* turbocharged direct injected engine which offers exceptional power, delivering 0‑60 mph in 7.1 seconds*. Coupled with twin variable valve timing, twin balancer shafts and all aluminum alloy construction this engine delivers exceptional driveability and excellent fuel efficiency. The engine is paired with a six‑speed automatic transmission, which has been optimized for operational efficiency. Compared to conventional larger capacity engines with a similar power output, the new 2.0 liter Si4 engine can reduce CO2 emissions by up to 20 percent*.

Body Structure
The Range Rover Evoque features an all‑new structure and suspension system which have been developed to deliver outstanding dynamics both on‑ and off‑road, while preserving the stunning sporting profile of the original LRX concept car.

The exceptionally strong, lightweight steel monocoque body structure has been developed to deliver outstanding stiffness and refinement together with excellent crash performance. The ultra‑high‑strength Boron steel has been used in key parts of the crash safety cell to resist deformation and intrusion during impacts, including the A‑ and B‑pillars and the sills.

The steel structure of the Range Rover Evoque protects occupants using a safety cell, which is complemented by a comprehensive system of airbags and restraints.

The supple, long‑travel suspension design, large‑diameter gas damper struts, and extremely stiff isolated subframes all contribute to the new vehicle's well‑controlled and absorbent ride, and its confidence in challenging off‑road conditions.

Pedestrian safety was given a very high priority, with the front structure designed to minimize potential injuries.

Powerful and sophisticated braking system
The Range Rover Evoque features a powerful four wheel disc braking system for confident stopping in all conditions. Generous disc diameters provide a large thermal capacity, providing formidable, fade‑free stopping performance which equals that of premium sports sedans.

Like larger Range Rover models, the Range Rover Evoque is equipped with a convenient electronic park brake, activated via a switch in the center console, which disengages automatically when the vehicle moves off.

The braking system is complemented by the latest generation of electronic active safety systems, including:
•    Anti‑lock braking system (ABS)
•    Electronic brake force distribution (EBD)
•    Emergency brake lights (EBL)
•    Emergency Brake Assist (EBA)
•    Corner Brake Control (CBC)

Advanced traction and stability systems
Active safety performance is further enhanced by a comprehensive range of traction and stability systems, configured using Land Rover's expertise in multi‑terrain performance.

The control unit takes into account a wide variety of inputs including individual wheel speeds, cornering yaw rates, longitudinal and lateral acceleration, vehicle speed, gear and clutch engagement, brake pressure, accelerator position and the settings of the Hill Descent Control (HDC®) and Terrain Response® systems.

The vehicle also includes a new Hill Start Assist function, which holds the brakes for a few seconds to help the driver pull away smoothly and safely on steep inclines, and Trailer Stability Assist for improved towing safety.

The full suite of traction and stability systems includes:
•    Dynamic Stability Control (DSC)
•    Roll Stability Control (RSC)
•    Traction Control System (TCS)
•    Trailer Stability Assist (TSA)
•    Hill Start Assist
•    Hill Descent Control (HDC®) and Gradient Release Control (GRC)
•    Engine Drag torque Control (EDC)

Multi‑terrain technologies
Like all Range Rover vehicles, the Range Rover Evoque makes use of a unique suite of technologies to improve performance and safety in challenging on‑ and off‑road conditions.

The primary technology is Terrain Response®, which adapts the responses of the car's engine, gearbox, center coupling and braking/stability systems to match the demands of the terrain, optimizing drivability and comfort as well as maximizing traction.

The Range Rover Evoque has four Terrain Response® settings, selected via a control on the center console: General Driving (on‑road and easy off‑road); Grass/Gravel/Snow (slippery conditions, on‑ and off‑road); Mud and Ruts; and Sand. An additional Dynamic setting is available for cars specified with Adaptive Dynamics.

To optimize safety and control on steep gradients, the Range Rover Evoque also offers Hill Descent Control (HDC®) and Gradient Release Control (GRC). HDC® automatically restricts speed downhill using the anti‑lock brakes. GRC is linked to HDC®, and progressively releases the brakes on very steep or more gradual slopes, for maximum control.

Refined sound quality
Our engineers have applied meticulous attention to detail to ensure that the Range Rover Evoque has a refined and harmonious sound quality under all driving conditions. Innovative technologies, including computer simulations and analysis tools like sophisticated acoustic cameras, have been used to identify and remove undesirable sounds. All operating sounds within the car, from door closing sounds to the noises made by switches and motors, have been analyzed and refined.

Wind noise has been minimized through analysis with computational fluid dynamics, and exhaustive wind tunnel tests. An acoustic windscreen lamination, as used on the larger Range Rover models, further reduces noise. Road noise in the Range Rover Evoque has been managed through the use of stiff, lightweight alloy suspension components.  

David Mitchell said, "When drivers experience the new model, they will recognize the characteristic Range Rover qualities of relaxed and effortless performance and the tranquil interior environment."

V: Commitment to sustainability

The all‑new Range Rover Evoque sends a powerful message that the company is serious about sustainability, and determined to deliver vehicles which are both relevant and highly desirable. As a smaller, lighter and more efficient Range Rover, the Range Rover Evoque addresses the growing consumer need for more environmentally friendly vehicles.

David Mitchell said, "The greener credentials of the Range Rover Evoque stem from a comprehensive approach to reducing its environmental impact, not just during customer use, but throughout the entire life‑cycle of the car. This whole‑life approach allows us to consider the best ways of minimizing the overall carbon footprint, taking account of development, manufacturing and end‑of‑life recycling, so that we can make smart, more sustainable decisions"

The Range Rover Evoque Concept
The first step in creating a more sustainable Range Rover was to make it smaller. Following the lead of the LRX concept, the Range Rover Evoque is the smallest Range Rover model ever, packing the same level of luxury and technology into a more compact and efficient footprint. The compact footprint of the Range Rover Evoque has not been achieved at the expense of traditional Range Rover virtues.  The vehicle retains generous interior legroom and headroom, a very practical trunk, plus highly capable off‑road geometry and ground clearance.

The size of the Range Rover Evoque can be illustrated by a comparison with the Range Rover Sport.  At 171‑inches long, the Range Rover Evoque is 17 inches shorter. With its dramatic coupe roofline, the coupe sits about 7 inches lower than the Range Rover Sport, while the slightly taller five‑door measures about 6 inches lower than the Range Rover Sport.

Technologies to Improve Efficiency
Range Rover engineers have rigorously eliminated parasitic losses from every area of the Range Rover Evoque, to increase fuel economy. Key areas of attention included:
•    Chassis ‑ Electric Power Assisted Steering (EPAS), lightweight alloy suspension components, and low rolling resistance tires
•    Electrical ‑ Regenerative charging system to capture electrical energy during deceleration
•    Air Conditioning ‑ Clutchless compressor
•    Body design ‑ Reduced aerodynamic drag through smaller frontal area
•    Engine ‑ Lightweight Reduction of engine internal friction through low friction coatings
•    Automatic transmission ‑ gear train optimization, advanced idle control, low viscosity transmission fluid

Weight Savings
Weight saving was a primary objective in the development of the Range Rover Evoque, and engineers have applied a range of advanced lightweight materials to make this the lightest Range Rover model ever, with the five‑door starting at just 3,816lbs (1,731kg)*.

•    Weight‑saving technologies can be found throughout the bodyshell and chassis of the Range Rover Evoque, including a steel body structure with over 18%* Boron/High Strength Steels in key load‑bearing areas
•    Polymer and composite front fenders and tailgate
•    Aluminum hood and roof panels
•    Magnesium cross car beam
•    Aluminum front lower control arms and front/rear suspension knuckles
•    T