RANGE ROVER EVOQUE WINS CAR DESIGN OF THE YEAR
- Range Rover Evoque Best Production Car in 2010 Car Design of the Year Awards
- Globally recognized design award, voted for by leading automotive designers
- Awarded by Car Design News at the Geneva Motor Show Car Design Night
- Short film available with exclusive footage of the Evoque design process
Geneva, March 2, 2011 ‑ The Range Rover Evoque has won best
production car in the 2010 Car Design News, Car Design of the Year
awards. This highly regarded accolade is the first major
international award for the Range Rover Evoque, which is already
shaping up to be the most exciting car of 2011.
The Evoque beat competition from the Alfa Romeo Giulietta and the
Audi A7 to take top honors by a considerable margin. Significantly,
the Car Design of the Year Award represents the opinions of
automotive designers, including a number of leading industry Design
Directors who sit on the judging panel.
The Award was presented to Gerry McGovern, Land Rover Design
Director at the Car Design Night, held on the opening evening of
the Geneva Motor Show.
"I am delighted to accept this prestigious award on behalf of the
Land Rover Design team. This is a particularly special accolade as
it represents recognition from peers in the industry," said
McGovern.
Car Design News Editor, Eric Gallina, who presented the Award
said: "The Evoque represents the best translation from concept car
to production vehicle we have seen in recent times. It's clear to
see why it was chosen."
"The Evoque translates the brand identity of Range Rover to a
smaller, very relevant product, without becoming retro or
derivative," added Joe Simpson, Associate Editor.
To coincide with the Car Design of the Year Award, Land Rover has
released a short film showing behind the scenes footage of the
Evoque design process. The film gives an insight into the design
inspiration for the vehicle, including designers' viewpoints on how
the groundbreaking Evoque will create and conquer an entirely new
sector of the market.
The film is the first in a series of four, giving an insider's
view of the Evoque development story ‑ from initial design, through
rigorous calibration and development processes to final engineering
tests. The remaining three films will be released online over the
coming months. The first film, which focuses on the design process,
can be downloaded at www.media.helloevoque.com
The Car Design of the Year Award comes hot on the heels of several
domestic accolades for Evoque including a Design Award from Czech
publication 'Auto Design and Styling' and 'Best SUV of 2011'
awarded by the Motor Press Editorial Group in Portugal. Earlier
this year, The Range Rover Evoque was overwhelmingly voted 'Most
Exciting Car of 2011' by users of Whatcar.com in the UK's annual
What Car? Awards.
About Land Rover
Since 1948, Land Rover has been manufacturing authentic 4x4s that
represent true 'breadth of capability' across the model
range. Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover
Sport and Range Rover each define the world's 4x4 sectors, with 78%
of this model range exported to over 140 countries. Land Rover
employs 8,500 people and supports a further 40,000 jobs supported
in the supply chain.
Land Rover takes its responsibility to the environment seriously.
Emissions have been cut with all new models and, together with
Jaguar, Land Rover is investing £800m on technology specifically
aimed at reducing carbon dioxide emissions. Since September
2006, carbon dioxide generated by Land Rover manufacturing
activities and UK customer vehicle use has been balanced through an
industry leading offset program run by Climate Care™.
About Car Design News
Established in 1999, Car Design News has a unique design focus.
With perspectives on car design written by experienced automotive
designers, Car Design News caters to automotive design
professionals, educators and students studying the discipline and
receives over 1.2 million views each month.
Contacts:
Stuart Schorr
Vice President, Communications & Public Affairs
Jaguar Land Rover North America, LLC
201.760.8561
sschorr@jaguarlandrover.com
Wayne York Kung
Manager, Product Communications
Jaguar Land Rover North America, LLC
201‑760‑8591
wkung@jaguarlandrover.com
Barbara Barrett
Manager, Communications
Jaguar Land Rover Canada
613.230.2639
bbarret7@jaguarlandrover.com
Go to http://media.landrover.com or
http://interactivelandrover.com
for news releases, high‑resolution photographs and broadcast
quality video footage
Information about Land Rover North America products is available
to consumers via the Internet at www.landroverusa.com.