Iconic Automotive Brand Offers Gilt Groupe Members the All‑New 2012 Range Rover Evoque Package Including a Trip to the U.K. and the Land Rover Experience Driving School
MAHWAH, N.J (October 6, 2011)‑ It took just 11 seconds for Land Rover to sell its Range Rover Evoque package on Gilt Groupe. The all‑new Range Rover Evoque is the first full‑price automobile and most expensive item ever sold through Gilt.
Priced at $58,647 MSRP* and available in showrooms nation‑wide, one 2012 Range Rover Evoque, in Prestige trim, was available exclusively to Gilt Groupe members on October 3. The sale opened at 12pm EST and within the first hour, the Fuji White Range Rover Evoque, packaged along with a three‑night stay at the St. James Hotel and Club in the U.K.; off‑road driving at the Land Rover Experience Driving School at the Luton Hoo Hotel Estate and a $5,000.00 Gilt credit, was sold. More than 750 Gilt.com members have since waitlisted the package. Tickets to events in NY, Chicago and Miami hosted by Gilt's local lifestyle arm, Gilt City, that will showcase the Range Rover Evoque are nearly sold out as well. In celebration of this one‑of‑a‑kind partnership, each VIP Gilt Groupe warehouse sale event offers exclusive merchandise at insider prices and a first look at the all new 2012 Range Rover Evoque.
"Gilt Groupe is a perfect online forum to offer a special Range Rover Evoque experience package geared towards a new generation of brand enthusiasts that use online shopping destinations to make purchases," said Kim McCullough, Brand Vice President, Land Rover North America. "We are really pleased with the early reaction to the 2012 Range Rover Evoque, a vehicle which delivers Range Rover style and capability in a fuel efficient light weight SUV."
The five‑door Range Rover Evoque features:
- 2L (240 HP) engine with six‑speed transmission featuring permanent AWD with Terrain Response®
- Full glass panoramic roof
- 20" sparkle finish Alloy Wheels
- Mood lighting in multiple color and brightness options
- Tan leather interior with Ivory contrast stitching
- Unique 8" HD touch screen ‑ The primary control and display system for a wide range of features including audio, video, navigation and hands‑free phone
- 5 surround cameras to aid visibility and maneuvering and towing
- 825 watt Meridian® Sound System ‑ Features 16 speakers including subwoofer with exceptional clarity and dynamics. Complete with CD and MP3 disc and file compatibility for your iPod® or other MP3 digital music players along with HD/Satellite* (*subscription required) radio
- Climate Comfort Package ‑ Heated windscreen, front seats and steering wheel, and windscreen washer jets
- Complete premium package ‑ Navigation system, voice control ‑ "say what you see" intuitive voice control, passive keyless entry, loadspace stowage rails
- Rear entertainment system ‑ Twin 8‑inch headset mounted screens, high‑spec wireless digital headphones specifically designed for in‑car use with an in‑car use with an extra USB port and 12v power socket and auxiliary connections
Additionally, Land Rover is offering driving enthusiasts a chance to learn from professional instructors at a Land Rover Experience Driving School in Carmel, California and Manchester Village, Vermont on Jetsetter. The two hour Land Rover Experience Driving School teaches skill to become an all‑terrain expert and is packaged with luxurious accommodations, a four‑hour wine tasting tour (only in Carmel) and spa services.
The all‑new 2012 Range Rover Evoque redefines Range Rover for an urban world: think lighter, think recycled materials, think efficiency all in a modern sophisticated design. The vehicle starts at $43,995, including destination and delivery, and is available in two versions: a coupe and a five‑door. Every Range Rover Evoque destined for the United States will be equipped with all‑wheel‑drive and will feature a 240‑horsepower, turbocharged, direct fuel injected, four‑cylinder engine coupled to a six‑speed automatic transmission. Customers can personalize their vehicle with an array of design, trim and technology options to meet their particular taste and lifestyle.
*Price shown is MSRP for Range Rover Evoque Prestige Premium. Includes destination and delivery fee. Excludes taxes, title, license and other local fees.
About Land Rover
Since 1948, Land Rover has been manufacturing authentic 4x4s that represent true "breadth of capability" across the model range. Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain. Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, Land Rover is investing £800m on technology specifically aimed at reducing carbon dioxide emissions. Since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.
About Gilt Groupe, Inc.
Gilt Groupe, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home décor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.