• Land Rover's 2011 Range Rover Wins Luxury SUV Award for the
Fourth Consecutive Year in this Category & Seventh Year Overall
for the Model
MAHWAH, N.J. (January 11, 2012) ‑ Land Rover North America is
proud to announce today that the 2011 Range Rover has been awarded
the 2011 Polk Automotive Loyalty Award in the Luxury SUV
category.
This accolade marks the fourth consecutive win in the SUV category
for the Range Rover and the seventh overall Polk win for the model;
it was honored in the Prestige SUV category in 2006, 2005 and
2004.
"Land Rover customers are our greatest ambassadors and receiving
an award based on their actions is extremely gratifying," said Kim
McCullough, Brand Vice President, Land Rover North America. "To
have the Range Rover receive this exciting award for the fourth
consecutive year is a testament to the strength of the
brand."
Polk's Automotive Loyalty Awards are presented to OEMs that
demonstrate a manufacturer's ability to retain owners over repeat
buying cycles. Loyalty is determined when a household that owns a
new vehicle returns to market and purchases or leases another new
vehicle of the same model or make. The 2011 awards are based on an
analysis of 5.5 million return‑to‑market events during the 2011
model year.
"There are a number of great vehicles in the luxury SUV segment
and Range Rover's continued success in this segment speaks volumes
for both the vehicle and the brand," said Brad Smith, Director of
Polk's Loyalty Management Practice. "The luxury SUV segment is
especially challenging for manufacturers, as consumers are
increasingly opting for smaller and more fuel‑efficient vehicles,
and Land Rover's dominance is well‑deserved."
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About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport
utility vehicles, is renowned for providing its' clientele with
some of the most luxurious and capable vehicles in the world. Every
Land Rover and Range Rover is equally at home both on and off road,
and in any setting; be it in the heart of the city, or traversing
the countryside. Today's Land Rover lineup includes the legendary
Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport,
Range Rover and Range Rover Evoque. Land Rover designs, engineers,
and manufactures their vehicles in the United Kingdom. Land Rover
is fully engaged with sustainability initiatives and social
concerns with continuous involvement in environmental and community
programs.
About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car
brands that are designed, engineered and manufactured in the United
Kingdom. Jaguar Cars Limited, founded in 1922, is one of the
world's premier manufacturers of luxury sedans and sports cars.
Since 1948, Land Rover has been manufacturing authentic 4x4s that
define "breadth of capability" in their segments.
Jaguar manufactures all their cars exclusively in the United
Kingdom, at the Castle Bromwich manufacturing plant in the British
Midlands. Land Rover and Range Rover models are built in the United
Kingdom at the Solihull and Halewood plants. Land Rover exports to
169 countries and Jaguar exports to 63 countries, with global sales
for both brands exceeding 240,000 vehicles annually. The Jaguar
Land Rover business employs 16,000 people in United Kingdom,
including 3,500 engineers at two product development
centers.
Headquartered in Mahwah, New Jersey in the United States, Jaguar
Land Rover North America, LLC has offices across the USA and Canada
and is represented by more than 330 retail outlets.
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