MAHWAH, N.J., - (March 29, 2011) - Land Rover Select Certified
Pre-Owned announced today that it will serve as the title sponsor
and official automotive partner of the TriRock Triathlon Series, a
unique triathlon competition that features on-course music for
competitors to enjoy while they swim, bike and run the
course.
On display at each TriRock location will be select Land Rover
vehicles including; Land Rover LR2, Land Rover LR4, Range Rover and
Range Rover Sport.
"Land Rover is excited to begin our sponsorship of the TriRock
Triathlon Series and believe it will be a great opportunity to
showcase our new Land Rover Select Certified Pre-Owned (CPO)
Warranty Program with a growing base of triathletes," said Michael
Ashton, National Remarketing Manager, Jaguar Land Rover North
America, LLC.
Created by the organizers of the Rock 'n' Roll Marathon Series,
the TriRock Series launched in San Diego on September 12, 2010 to a
sold-out field of 1,200 triathletes. This year's events will take
place on the below dates:
• New York - Sprint Distance - May 5, 2012
• Annapolis - Sprint Distance - May 12, 2012
• Seattle - Olympic Distance - July 15, 2012
• Austin - Spring & Olympic Distance - Sept 3, 2012
• San Diego - Sprint & Olympic Distance - Sept 9, 2012
• Clearwater - Sprint & Olympic Distance - Nov 11, 2012
"We are delighted to partner with a premium brand such as Land
Rover, who is excited to help us take the TriRock Series to even
higher levels of popularity as we continue to expand," said Scott
Dickey, President of CGI. "The Land Rover brand has a real passion
for triathlon and living the active lifestyle, which will benefit
not only our participants, but the entire multisport
industry."
Unlike any other triathlon experience that the industry has to
offer, the events have a fun and entertaining atmosphere, which is
ideal for the beginner triathlete looking to get more experience as
well as the seasoned athlete looking to test their speed in a short
course race. The unique format features a rocking competition,
complete with live bands along the swim, bike and run courses,
followed by a post-race party and concert.
Both Olympic and sprint distances are offered across the series.
Each event features a consumer expo prior to and during the event,
with unique divisions, including Military, Athena & Clydesdale
and a Beach Cruiser competition in San Diego. All participants will
receive a finisher's medal, technical t-shirt, red carpet finish,
post-race breakfast and access to the post-race concert.
Participants just testing the waters of the triathlon experience
can also sign up as a 3-person relay team, taking on either the
swim, bike or run component.
For more information about the Land Rover TriRock Triathlon
Series, visit:
http://www.landrover.com/us/en/lr/certified-pre-owned/tri-rock-series/all-terain-challenges/
or to watch a video on the series, visit Land Rover USA's Official
YouTube Page.