• Range Rover Evoque ranked Highest Entry Premium Crossover
SUV
• Jaguar 2nd highest scoring brand in industry‑wide survey
• Jaguar XJ is second in the large premium car segment
• Study Measures automotive performance, execution and
layout
MAHWAH, N.J., July 25, 2012 ‑ According to J.D. Power and
Associates 2012 Automotive Performance, Execution and Layout
(APEAL) Study released today, Jaguar ranks second industry wide
among nameplates in vehicle appeal and the Range Rover Evoque is
most appealing in the Entry Premium Crossover SUV segment. For the
second year in a row, Jaguar ranks second out of 34 brands measured
in the industry ‑ with the Jaguar XJ scoring as second highest
large premium car. Land Rover placed sixth (in a tie) among 34
brands, and the new Range Rover Evoque receives the award for Most
Appealing Entry Premium Crossover SUV.
"The J.D. Power and Associates APEAL study simply indicates how
much your customers like their vehicles' design, performance and
features, and clearly our customers are quite smitten," says Andy
Goss, President of Jaguar Land Rover North America, LLC. "Jaguar
Land Rover is dedicated, as a premium automotive company, to
providing the customers of both our brands with quality vehicles
that deliver extraordinary performance, innovative technology, and
desirable styling."
Jaguar is the second most improved nameplate. The gain is
primarily driven by the Jaguar XJ with 901 points ‑ one of only
three models in the industry to score above 900. The Jaguar brand
was also the most improved, and tied for 2nd highest in the
industry, in the J.D. Power and Associates 2012 Initial Quality
Study (IQS).
Land Rover placed sixth overall in the industry in a tie, showing
that its lineup of luxury SUVs is well regarded by its customers.
Leading the Land Rover lineup is the new Range Rover Evoque, which
in its first year in the survey scored higher than all other Entry
Premium Crossover SUVs. According to the survey, customers of the
award‑receiving Range Rover Evoque most appreciate its design and
fuel economy, compared to its segment. The Range Rover Evoque
combines class‑leading performance with dynamic and agile handling
across all terrains. This is the 102nd global award for the Range
Rover Evoque.
The J.D. Power and Associates APEAL study examines how gratifying
a new vehicle is to own and drive based on owner evaluations of
more than 80 vehicle attributes. The study's unique approach to
measuring owner satisfaction and how much a customer likes or
dislikes virtually every aspect of their new vehicle provides a
powerful tool to manufacturers to influence future product
development.
The 2012 APEAL study is based on responses gathered between
February 2012 and May 2012 from more than 74,000 purchasers and
lessees of new 2012 model‑year cars and trucks who were surveyed
after the first 90 days of ownership.
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