Land Rover Celebrates The Best Of British In The Heart Of Paris

28 September 2012

(PARIS, France) ‑ September 28, 2012 – Land Rover featured the best in British automotive design and engineering in Paris with a high‑impact presentation of the all‑new Range Rover.

• All‑New 2013 Range Rover featured as centerpiece of an exclusive celebration at the Paris Opera
• Land Rover celebrates the 50th Anniversary of James Bond films by presenting a Land Rover Defender Double Cab Pick‑up used in the new James Bond movie SKYFALL™
• Updated 2013 Land Rover LR2 presented at Paris Auto Show

(PARIS, France) ‑ September 28, 2012 ‑ Land Rover featured the best in British automotive design and engineering in Paris with a high‑impact presentation of the all‑new Range Rover, a show‑stand featuring the Land Rover Defender driven in the new James Bond movie SKYFALL™, and the European show debut for the revised 2013 Land Rover LR2.

Paris was the first major international show appearance for the all‑new Range Rover with its public show debut supported by an exclusive celebration at the Paris Opera.

The Land Rover show stand featured the new Range Rover line‑up. The display also made room for the rare, special edition Range Rover CSK heritage vehicle, a two‑door model named in honor of the creator of the first Range Rover ‑ Charles Spencer King. Its presence alongside the latest Range Rover generation provided a strong visual reference point for the evolution of the model's distinctive design.

An evening event at the historic Paris Opera showcased the new 2013 Range Rover, which was joined by its predecessors to demonstrate the evolution of its design across four decades. Since the introduction of the original Range Rover in 1970, successive models have remained true to its ethos as a luxury SUV, with each iteration taking refinement, performance and the application of advanced technologies to new heights.

2013 Land Rover LR2
The 2013 LR2 joined the Land Rover stand on the second press day. The 2013 LR2 has significant revisions with additional comfort and convenience features. Changes to the exterior deliver a sportier, more purposeful appearance. Changes to the interior include new colors for the cabin, a brand new center console, new seven‑inch color touchscreen control for audio, telephone and (optional) navigation functions, plus a new optional surround sound audio system from Meridian™, providing 825W of power and 17‑speakers. Technology upgrades also include: passive keyless start; 'Say What You See' voice activation1, electric parking brake and rear‑view camera with an innovative 'Hitch Assist' guide to ensure an accurate and simple lining up of the tow ball with trailers.

Land Rover celebrates the golden anniversary of James Bond
Land Rover celebrated 50 years of James Bond at the 2012 Paris Motor Show by displaying one of the Land Rover Defenders used in upcoming motion picture SKYFALL™ from Albert R. Broccoli's EON Productions, Metro‑Goldwyn‑Mayer Studios, and Sony Pictures Entertainment. The Defender Double Cab Pick Up, driven in the opening sequence by field agent Eve (played by Naomie Harris), was shown on the Land Rover stand during the second press day.
Co‑Producer Andrew Noakes said: "Bond is quintessentially British and Land Rover is one of the most established and globally recognized British brands, so it was a natural step for us to involve them in the film."