Brand Creates Tribute Using Fan Submitted Images and Stories
(MAHWAH, N.J.) ‑ May 16, 2013 ‑Land Rover North America continues to make its mark in the digital space with its recent accomplishment on Facebook ‑ hitting one million fans in just under three years of being active. To celebrate, the brand has created a video with Facebook fan‑submitted photos and has turned it into a cinematic tribute to Land Rover USA's one million fans. The creative video features photos of Land Rover owners and fans at home, in their towns, with their pets and even how some fans have integrated Land Rover into their special occasions and family outings. The video can be viewed here http://www.youtube.com/watch?v=u1DG8vMhymk.
Land Rover North America has made social media an essential focus of the brand by engaging its customers and fans on Facebook, Tumblr, YouTube, Google+, Instagram, Pinterest and Twitter. These channels have been instrumental in gaining attention for some of Land Rover's latest product launches like the 2013 Range Rover and most recently the all‑new Range Rover Sport.
Land Rover has also recently been recognized for some of its digital efforts being named to Mashable's "10 Brands Doing Tumblr Right" and also listed to Ad Age's " Top Ten Viral Videos" for the recent Range Rover Sport teaser film, which debuted at this year's New York Auto Show.
Creating a video to celebrate this milestone was fitting for Land Rover as it believes producing authentic and interesting adventure video content for its followers is an organic way to keep them engaged in the brand. Recently Land Rover USA debuted a number of video series on its channels centered around travel and adventure such as Peter Bragiel's "InTransit" cross‑country adventure in a Range Rover Sport and Range Rover Evoque; and The Travel Channel host, Don Wildman's "Road to the Unexpected" series.
In addition to highlighting Land Rover's newest product line up, the brand also regularly pays homage to its rich heritage with 'Throw Back Thursday' posts of vintage Land Rover Vehicles and recently celebrated the brand's 65th Anniversary by creating retro Land Rover ads that have been modernized with current Land Rover vehicles.
"As Land Rover continues to grow in the digital space, we are all thrilled to reach 1 million fans on our official Land Rover USA Facebook page," said Kim McCullough, Brand Vice President, Land Rover North America. "Land Rover is known for having some of the most loyal and engaging fans, so we wanted to create this interactive video as a means to say thank you for their continued support and love of the brand."
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About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover product is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque. Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.For more information visit the official Land Rover website at http://www.landroverusa.com.
About Jaguar Land Rover
• Jaguar Land Rover is the UK's largest automotive manufacturing business built around two iconic British car brands with a rich heritage and powerful consumer appeal and loyalty. Additionally, Jaguar Land Rover is at the centre of the UK automotive industry's drive to deliver technical innovation in all areas of vehicle development.
• As the UK's largest automotive employer, JLR has a world class team of nearly 25,000 people.
• In the 2011/12 fiscal year, JLR achieved record profits of £1.5 billion, an increase of £392m when compared to the previous year.
• Jaguar Land Rover is the largest investor in automotive R&D and engineering in the UK.
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK.
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.
