- First time a model outside the large premium car segment has ranked highest among all model in the industry
- Land Rover Brand Ranks 4th
MAHWAH, N.J., July 24, 2013 ‑ According to J.D. Power 2013 Automotive Performance, Execution and Layout (APEAL) Study released today, the Land Rover Range Rover achieves the highest APEAL score in its segment and of any model in the industry in 2013, which marks the first time a model outside the large premium car segment has done so. The Land Rover brand ranks 4th overall, an improvement of two placements from 6th in 2012. Land Rover's Range Rover was the award recipient for Large Premium Crossover/SUV in both 2010 and 2011.
"It's a fantastic achievement for the fourth generation Range Rover to be ranked highest in the J.D. Power 2013 APEAL Study," says Kim McCullough, Brand Vice President, Land Rover North America. "This underscores the investment being made to innovation and engineering across the Land Rover product portfolio and into making this vehicle the most refined, most capable Range Rover ever."
The lighter and stronger 2013 Range Rover takes luxury and capability to a new level, with greater refinement and enhanced performance and handling on all terrains. As the fourth generation of the Range Rover line, this model was developed from the ground up, capturing the innovative spirit and iconic design of the original model which changed the world of motoring when it was launched over 40 years ago. The new Range Rover was launched last October to acclaim, receiving over 20 awards and accolades globally to date. It is the world's first aluminum unibody SUV, weighing around 700lbs lighter than the outgoing model.
Since going on sale this past December, the fourth generation Range Rover has been received with strong demand across the U.S. Over 6,000 Range Rovers have been sold in the U.S. this year and sales of the model have led to 28 percent year‑over‑year increase.
The APEAL Study serves as the industry benchmark for new‑vehicle appeal, has been completely redesigned for 2013. The study, now in its 18th year, has been updated to better measure the appeal of today's vehicles, particularly with respect to the new technologies and features now being offered. Owners evaluate their vehicle across 77 attributes, which roll up into an overall APEAL score on a 1,000‑point scale.
The study is used extensively by manufacturers worldwide to help them design and develop more appealing vehicles and by consumers to help them in their purchase decisions. The 2013 APEAL Study is based on responses gathered between February and May 2013 from more than 83,000 purchasers and lessees of new 2013 model‑year cars and light trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.
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About Land Rover
Land Rover, the British maker of Land Rover and Range Rover
sport utility vehicles, is renowned for providing its clientele
with some of the most luxurious and capable vehicles in the world.
Every Land Rover vehicle is equally at home both on and off road,
and in any setting; be it in the heart of the city, or traversing
the countryside. Today's Land Rover lineup includes the legendary
Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport,
Range Rover and Range Rover Evoque. Land Rover designs, engineers,
and manufactures their vehicles in the United Kingdom. Land Rover
is fully engaged with sustainability initiatives and social
concerns with continuous involvement in environmental and community
programs. For more information visit the official Land Rover
website at http://www.landroverusa.com.
About Jaguar Land Rover
• The United States is one of the leading global markets for
both Jaguar and Land Rover
• Jaguar Land Rover employs 25 000 people and sells vehicles
in 170 countries around the world
• Jaguar Land Rover has two state of the art engineering and
design facilities and three advanced manufacturing plants in the
UK
• In the 2012/13 fiscal year, Jaguar Land Rover has reported
revenues of $23.8 billion, up 17% year on year ($20.4 billion last
year)
• Jaguar Land Rover has test facilities across the USA in the
following states: California, Georgia, Illinois, Maryland,
Minnesota, New Jersey, Pennsylvania, Tennessee, and Washington
D.C.
• Headquartered in Mahwah, New Jersey in the United States,
Jaguar Land Rover North America, LLC has offices across the USA and
Canada. Jaguar Land Rover has offices in the following locations:
California, Georgia, Illinois, Maryland, Minnesota, New Jersey,
Pennsylvania, Tennessee, and Washington D.C.
• Jaguar Land Rover is represented by more than 330
independently operated retail outlets in the USA
About J.D. Power
J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. Headquartered in Westlake Village, Calif., J.D. Power has offices in North/South America, Europe and Asia Pacific. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power is a business unit of McGraw Hill Financial.
