- Land Rover North America announces social media contest to discover the most driven individuals through Instagram and Twitter
- Brand encourages consumers to showcase and celebrate passion, ambition and drive
(MAWAH, NJ) ‑ November 5, 2013 ‑ As part of the "Driven to Another Level" marketing campaign to launch the 2014 Range Rover Sport, Land Rover North America today announces the #IAmDriven social media contest to discover the most driven individual on Instagram and Twitter.
#IAmDriven participants are invited to post a storyboard collection of four photos or videos using the hashtags #IAmDriven and #Contest, that illustrate how they push themselves to the next level in their everyday lives; how they themselves are driven, ambitious and, like the Range Rover Sport, dedicated to achieving top performance.
In conjunction with the #IAmDriven contest, Land Rover North America has teamed up with content partners whose readers epitomize the success and drive of the all‑new Range Rover Sport consumer. The three partners, Men's Journal,Outside and ESPN are producing an original video series, Driven, which will profile eight personalities and their journeys to challenge themselves to new levels and reach new limits.
Men's Journal has brought forth three unique and daring individuals who are constantly pushing their limits to achieve unprecedented goals. Among them is David Lang, a daring underwater explorer, Bertrand Piccard, a balloonist and aviator who is known for achieving the impossible and George Steinmetz, a paragliding photographer with an unparalleled viewpoint.
Outside will also document three commendable people including Sonya Baumstein, the first person to stand up paddle board the Bering Strait, Peter Metcalf, whose company, Black Diamond, is the future of climbing and skiing gear, and Levison Wood, who is attempting to be the first person to walk the Nile River.
ESPN will highlight two outstanding individuals who have made extraordinary contributions to the world of sports: Dr. Glenn Fleisig and Muthu Alagappan. Dr. Glenn Fleisig has revolutionized pitching methods to maximize the performance of baseball players using a unique biomechanic methodology. Muthu has developed a new outlook on how basketball is played to help improve how teams draft and develop their players.
The contest will kick off today (November 5)and close at midnight on December 15. Participants will be judged on creativity, nature of their challenges and visual fulfillment of the overall theme by a select panel. Land Rover North America will recognize the five runners up and the overall winner by profiling one person every week starting on January 15, 2014.
The winner of the contest (and a guest) will win a once‑in‑a‑lifetime driving experience at The Land Rover Experience Driving School at The Quail Lodge in Carmel, Calif., with two night accommodations. The winner will also receive three smartphone camera lenses to capture his or her driving experience which will then be featured on Land Rover North America's Instagram channel.
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About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque. Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Land Rover website at http://www.landroverusa.com.
About Jaguar Land Rover
• The United States is one of the leading global markets for both Jaguar and Land Rover
• Jaguar Land Rover employs 25 000 people and sells vehicles in 170 countries around the world
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK
• In the 2012/13 fiscal year, Jaguar Land Rover has reported revenues of $23.8 billion, up 17% year on year ($20.4 billion last year)
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada. Jaguar Land Rover has offices in the following locations: California, Georgia, Illinois, Maryland, Minnesota, New Jersey, Pennsylvania, Tennessee, and Washington D.C.
• Jaguar Land Rover is represented by more than 330 independently operated retail outletsin the USA