BEAR GRYLLS JOINS LAND ROVER AS GLOBAL BRAND AMBASSADOR
- World‑renowned adventurer partners with pioneering Land Rover brand
- Partnership announced ahead of Bear Grylls' first collaboration with the brand to launch the New Discovery Sport on September 2, 2014
- Bear Grylls to support Land Rover activity at global level, including mentoring of young British Explorer
(WHITLEY, U.K.) ‑ August 24, 2014 ‑ British adventurer Bear Grylls has been announced as a long‑term global ambassador for Land Rover.
One of the world's most recognized faces of survival and adventure, Bear embodies Land Rover's 'Above and Beyond' spirit, having climbed Mount Everest and led ground‑breaking expeditions from Antarctica to the Arctic.
He will support Land Rover's activity at a global level and will play an integral part in the global launch of the New Discovery Sport, which will be revealed to the world on September 2 via Land Rover USA's newly redesigned website: www.landroverusa.com, which now features a more premium design, optimized viewing on desktop, tablet or smartphone and increased shopping tools.
On the announcement of his collaboration with Land Rover, Bear Grylls said, "I've used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming. From deserts and jungles to the highest mountains; they always deliver a rugged reliability that you can always count on when the chips are down in hostile environments."
Grylls continues, "Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I'm so proud to be associated with the brand."
In one of his first projects with Land Rover, Bear appears in a short video that alludes to the ultimate adventure. The teaser film, released today, leads up to the reveal of the New Discovery Sport on September 2 at 7:01 pm E.T. Click here to watch the clip, to download visit http://newsroom.jaguarlandrover.com/en‑us/land‑rover/
Bear joins an esteemed list of Land Rover adventure ambassadors that have included explorers such as Sir Ranulph Fiennes and Ben Saunders.
As part of his ambassador role, Bear will mentor Land Rover's next generation explorer, 22‑year‑old Alex Woodford, during a high‑adrenalin adventure later this year. In February, Alex triumphed in the snow‑laden Discovery Adventure Challenge where she competed against four other young explorers in a series of testing challenges including a technically demanding slalom drive on the slopes, a test of strength and technique with a 396lb sled pull, and a fast and furious kayak race across Lake Geneva.
Mark Cameron, Brand Experience Director at Land Rover, explains, "There are not many people out there that live and breathe the Above and Beyond spirit more than Bear Grylls. He regularly tackles the biggest adventures on this planet, which is why he's such a good fit with Land Rover. We look forward to working with him and taking our customers on the adventure of a lifetime with Bear."
Bear's TV show Man Vs Wild and Born Survivor became one of the most watched programs in the world with an estimated audience of 1.2 billion. He also hosts the hit adventure show Running Wild on NBC in America, as well as The Island with Bear Grylls for Channel 4 in the UK. His social media following is prolific with over 1.16 million Twitter followers and more than 4.8 million likes on Facebook.
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Bear Grylls
Bear Grylls has become known around the world as one of the most recognized faces of survival and outdoor adventure. His journey to this acclaim started in the UK, where his late father taught him to climb and sail. Trained from a young age in martial arts, Bear went on to spend three years as a soldier in the British Special Forces, serving with 21 SAS. It was here that he perfected many of the skills that his fans all over the world enjoy watching him pit against mother‑nature.
He is currently the youngest ever Chief Scout to the UK Scout Association and is an honorary Colonel to the Royal Marines Commandos. He has authored 14 books including the number one Bestseller: Mud, Sweat & Tears.
About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque. Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Land Rover website at http://www.landroverusa.com.
About Jaguar Land Rover
• The United States is one of the leading global markets for both Jaguar and Land Rover
• Jaguar Land Rover employs 25,000 people and sells vehicles in 170 countries around the world
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA
• Jaguar Land Rover is represented by more than 330 independently operated retail outletsin the USA
