(MAHWAH, N.J.) ‑ November 18, 2014 ‑Land Rover celebrated the new Discovery Sport during an opening reception earlier this week, where consumers experienced a full brand immersion and urban all‑terrain vehicle demonstration course* in West Hollywood.
The progressive design of the Discovery Sport sets the tone for a new generation of Land Rover Discovery premium SUVs. A dynamic, emotional design sets the Discovery Sport apart from luxury competitors, yet this new model also offers greater versatility than other premium compact SUVs. Its seven‑seat capability and elegantly integrated storage areas make the Discovery Sport an ideal family vehicle. High‑quality materials and finishes typical of Land Rover also distinguish the driving experience.
Customers and media who the attended the reception were amongst the first in the U.S. to see the Discovery Sport, Land Rover's new versatile premium compact SUV, up close and personal, prior to its debut at the Los Angeles Auto Show tomorrow. Guests also had the opportunity to drive 2014 model year vehicles on a custom made urban off‑road adventure course built on the central plaza of the Pacific Design Center, in the heart of West Hollywood, Calif.
"The Land Rover Experience L.A. was a great success and it was wonderful to see our guests interacting with the all new Discovery Sport," said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. "We were also excited to provide a first‑hand opportunity to not only learn more about our 2014 Land Rover line‑up, but to experience them by getting behind the wheel and taking them off‑road."
The course will stay open to the public and will run 10am‑6pm, from Thursday, November 20 to Sunday, November 23, 2014.To register for Land Rover Experience L.A., please visit rsvplandrover.com/LRE and use the code: CLSTGLA.
To locate your nearest Land Rover retailer, visithttp://www.landroverusa.com/national‑dealer‑locator.html.
Land Rover Channels:
Twitter: @LandRoverUSA
Facebook: www.facebook.com/interactivelandrover
Instagram:http://instagram.com/landroverusa
Event hashtag: LandRoverLA
* Attendees must be 21 years old, have a valid U.S. driver's license and sign a release form before driving.
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About Land Rover
Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the legendary Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport, Range Rover and Range Rover Evoque. Land Rover designs, engineers, and manufactures their vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Land Rover website at http://www.landroverusa.com.
About Jaguar Land Rover
•The United States is one of the leading global markets for both Jaguar and Land Rover
•Jaguar Land Rover employs 30,000 people and sells vehicles in 170 countries around the world
• Jaguar Land Rover has two state of the art engineering and design facilities and four advanced manufacturing plants in the UK
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA
• Jaguar Land Rover is represented by more than 330 independently operated retail outlets in the USA
