LAND ROVER PUTS WORLD-FIRST INTELLIGENT SEAT FOLD TECHNOLOGY TO EXTREME TEST… REMOTELY

7 September 2016

British adventurer Bear Grylls demonstrates world‑first Land Rover seat folding technology in the all new full‑size Land Rover Discovery during an extraordinary 125mph skydiving descent

  • One of the best‑known Land Rover customers completes unique remote demonstration of the all‑new Discovery
  • World‑renowned British adventurer Bear Grylls demonstrates world‑first Land Rover seat folding technology
  • Optional Intelligent Seat Fold system allows owners to reconfigure their vehicle seating remotely with a smartphone from anywhere in the world – even in mid‑air(1)
  • Unique test sees Bear change the seating layout during a 125mph skydiving descent
  • Seven full‑size seats(3) accommodate all seven skydivers in comfort
  • The all‑new full‑size Discovery will debut September 28, 2016 ahead of Paris Motor Show

(MAHWAH, NJ) – September 7, 2016 – Land Rover has debuted an innovative optional new seven passenger seating feature of the all new full‑size Land Rover Discovery in an extraordinary skydiving demonstration ahead of its September 28 introduction.

World‑renowned British adventurer and well‑known Land Rover owner Bear Grylls took to the skies to put the Intelligent Seat Fold technology in the all‑new Discovery to the ultimate test. When equipped, the system allows Discovery owners to configure their vehicle seating through the Land Rover InControl® Remote™ app on their smartphone from anywhere in the world ‑ even in mid‑air(1).

Having jumped from a plane with six members of the Royal Navy Parachute Display Team and freefalling at 125mph, Bear was able to change the vehicle’s seating layout at the touch of a button on his smartphone(1) before he had to deploy his parachute.

Once on the ground, all the skydivers were able to jump into a camouflaged prototype of the New Discovery, which comfortably seats seven full‑sized adults(3).

When equipped with the optional Intelligent Seat Fold, this world‑first technology allows the two rear rows of seats to be fully reconfigured in as little as 14 seconds via the Land Rover InControl® Remote™ app downloaded on any iOS or Android operating system.

Bear Grylls said: “Land Rover is proving why the new Discovery is the ultimate family SUV. The fact that they have created this world‑first Intelligent Seat Fold technology is impressive in itself and for the remote function to work while we are freefalling from a plane is pretty cool! I’m not sure many people will be using it in such a manner, but the technology to operate the car remotely in this way will undoubtedly be a real winner for busy families who want to be prepared.”

Alex Heslop, Land Rover’s Chief Engineer for Discovery, said: “This unique feature sets the all‑new Discovery apart from any other vehicle. The fact that owners can change the seating while doing things like shopping is a true milestone in convenience delivered through technological innovation.”

The Intelligent Seat Fold technology can be activated in four different ways, including the remote function tried and tested by Bear Grylls. Closer to the ground, switches within the luggage area and on the C‑pillar allow the seats to be moved or folded while standing beside the vehicle. Row two and three seats can also be raised and lowered using the main touchscreen display on the dashboard.

The Land Rover InControl Remote™ app allows customers using both iOS and Android smartphones to connect with New Discovery from anywhere in the world, making it possible to perform a variety of functions. From confirming all the windows are closed or checking the fuel level to setting the air conditioning or monitoring its location, the advanced technology brings new levels of customer convenience and connectivity to the premium SUV market.

Fans and customers can register their interest at www.LandRoverUSA.com. The new Discovery will debut ahead of the Paris Motor Show on September 28.

(1) Land Rover InControl® Remote™ app and data plan with a mobile network operator is required to remotely interact with your vehicle. Intelligent Seat Fold feature on app is standard on vehicles equipped with optional seven position power seating.

(2) Intelligent Seat Fold feature is standard on vehicles equipped with optional seven position power seating

(3) Third row seating is an optional feature

Further information

About Bear Grylls

Bear Grylls has become known around the world as one of the most recognized faces of survival and outdoor adventure. His journey to this acclaim started in the UK, where his late father taught him to climb and adventure.

Trained from a young age in martial arts, Bear went on to spend three years as a soldier in the British Special Forces, serving with 21 SAS. It was here that he perfected many of the skills that his fans all over the world enjoy watching him pit against mother‑nature.

His TV Emmy nominated show Man Vs Wild / Born Survivor became one of the most watched programs on the planet with an estimated audience of 1.2 billion. He then progressed to US Network TV, hosting the hit adventure show ‘Running Wild’ on NBC, where he takes some of the world’s best known movie stars on incredible adventures, including the likes of President Barack Obama, Ben Stiller, & Kate Winslet, Zac Efron and Channing Tatum.

Having authored 20 books, including the number one Bestselling autobiography: Mud, Sweat & Tears, Bear is now bringing the adventure to our doorsteps with his first ever UK live arena spectacular, Endeavour, which will see Bear recreate some of the greatest moments of human exploration ever in an arena near you. Tickets available now from www.BearGryllsLive.com

Bear also co‑owns and hosts the BAFTA award winning ‘The Island with Bear Grylls’ on Channel 4, which has sold as a format all around the world.

Bear also owns and hosts ITV & CITV’s ‘Bear Grylls Survival School’ as well as Survivor Games and Absolute Wild for Chinese TV.

Bear is currently the youngest ever Chief Scout to the UK Scout Association and is an honorary Colonel to the Royal Marines Commandos.

About Land Rover

Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the Discovery Sport, Range Rover, Range Rover Sport, Range Rover Evoque and LR4 (Discovery). Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

About Jaguar Land Rover

Jaguar Land Rover is the UK's largest automotive manufacturer, built around two iconic British car brands:  Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.The company employs almost 38,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil and India.

At Jaguar Land Rover we are driven by a desire to create class‑leading products that deliver great customer experiences.  The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3 billion (USD$3.9 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80% of our vehicles produced in the UK being sold abroad.