29 September 2016

New partnership sees Range Rover link with historic watch maker Zenith

  • New partnership sees Range Rover link with historic watch maker Zenith
  • New Zenith El Primero Range Rover features a ceramised aluminum case, inspired by Range Rover product Design and Engineering
  • Specially-developed new chronograph shares official world debut presentation with new Range Rover SVAutobiography Dynamic in Paris

(PARIS, FRANCE) –  September 29, 2016 –  The year 1969 saw the creation of two of the most important landmarks in the parallel worlds of car design and watch making: Range Rover and Zenith.

In England, a team at Land Rover led by Charles Spencer King first put pen to paper to create a vehicle that combined the off-road capabilities of a Land Rover with the comfort of the best-appointed sedan - the result of which was dubbed 'Velar' at the development stage before finally being given a name that has since come to be recognized the world over: Range Rover.

On January 10, 1969 meanwhile, the Swiss manufacturer presented a fully working prototype of the world's first self-winding chronograph movement, which it called the famous El Primero chronograph movement, or 'the first'. Capable of recording elapsed times down to one-tenth of a second thanks to its ‘high-beat' oscillator, it was the most accurate wrist chronograph ever made. 

Both the Range Rover and the El Primero are among class-leaders in their respective fields.  The latest, fourth-generation Range Rover because it combines supreme luxury with outstanding performance and off-road capability, and the El Primero because, after 47 years, it is still the most precise, series-produced mechanical chronograph movement on the market.


These two milestones of engineering have now come together in a partnership that celebrates their mutual longevity and shared values in a special edition watch called Zenith El Primero Range Rover, which was first revealed at the unveiling of the Range Rover SVAutobiography Dynamic in Paris.

Aldo Magada, President and CEO of Zenith said, "The match between our two brands is very strong. Zenith and Range Rover are both pioneers in our respective industries, and we both create unique, innovative products. Through timeless design, both brands express authentic luxury. The Zenith team is very excited to start this long-term partnership with Range Rover, another superb brand and kindred spirit."

Each Zenith El Primero Range Rover will feature a 42mm case made from ceramised aluminum, and like the aluminum architecture of the Range Rover, combines light weight with extreme durability.

The minimalist aesthetic of the dashboard controls of the Range Rover are similarly espoused in the clean appearance of the watch, which features a brushed, slate grey dial, three subtle but highly legible chronograph subdials and a robust winding crown paired with easy-to-operate push-pieces. Turning the watch over, meanwhile, reveals the Zenith and Range Rover names engraved discreetly on both the oscillating weight and the retaining ring for the transparent case back.

"The Zenith El Primero is one of the most distinctive watch designs ever produced, in my view. Therefore it has been imperative to honor and respect this iconic design. It had to remain unmistakably an El Primero, but allude to Range Rover DNA,” says Gerry McGovern, Land Rover Chief Design Officer.

"We looked to the reductive nature of a modern Range Rover interior and the Zenith team translated that into the dial of the watch, keeping it simple and unfussy. The matte finish simultaneously suggests understatement, sophistication and durability - like a Range Rover, it's an object you look at and immediately feel an emotional connection," adds McGovern.

The very similar design values of the Range Rover and the Zenith El Primero have long been recognized by people who desire beautifully-designed objects, but equally want flawless function.

One such person is the British explorer Colonel John Blashford Snell who was quick to recognize the parity between the two designs when he chose to wear a Zenith El Primero chronograph while leading a team equipped with two Range Rover vehicles to achieve the first successful crossing of the infamous Darien Gap in 1971/72 as part of the 18,000-mile Trans-America expedition.

"We believe the Range Rover's particular combination of luxury and performance to be unique, and the new Range Rover SVAutobiography Dynamic takes those qualities to the highest level yet. No mechanical chronograph has surpassed Zenith's El Primero for accuracy or proved its quality over such a long period of time. To me, that makes these two great pieces of design a perfect fit," says McGovern.


The new Range Rover SVAutobiography Dynamic sits beside the Range Rover SVAutobiography at the pinnacle of the Range Rover line-up. Designed and engineered for those seeking optimum performance from the driver’s seat, rather than those preferring the sumptuous luxury in the rear of the long wheel base Range Rover SVAutobiography, it is supplied with a 5.0-liter Supercharged V8 engine tuned by Jaguar Land Rover Special Vehicle Operations that produces 550HP and 502 lb-ft of torque. Performance and handling is optimized through a unique suspension specification which results in a ride height that is 0.3-in/8mm lower than that of the standard Range Rover vehicle.

The Range Rover SVAutobiography Dynamic is clearly identifiable by body details finished in Graphite Atlas, chromed quad tail pipes and red Brembo front brake calipers. Inside, the car features diamond quilted leather seats – available in four colors - with contrasting stitching; Grand Black veneer door casings with a distinctive red keyline and anodized red paddle shifters. 


The Zenith El Primero Range Rover features a 42mm case made from ceramised aluminum finished in a dark, highly scratch-resistant ceramic coating. The Graphite Atlas details of the Range Rover SVAutobiography Dynamic are echoed in the grey dial of the watch which carries a 'brushed' finish while the case back is made from sapphire crystal and retained by a ceramised aluminum engraved with special edition wording.

The clear case back affords a view of the celebrated El Primero movement which is renowned for its accuracy and unique ability among series-produced, mechanical chronographs to record elapsed times down to one-tenth of a second as a result of its high-frequency oscillation rate of 36,000 vibrations per hour (VPH) compared with the more usual 28,800VPH.

Each Zenith El Primero Range Rover watch will be supplied on a black rubber strap with ivory-toned perforated calfskin and a black Diamond-Like Carbon (DLC) coated titanium triple folding clasp. The new chronograph will be delivered in a watch box made from the same gloss-lacquered wood found on Range Rover interiors and applied with the Range Rover logo. The watch box opens at the press of an engineered button similar to the type used on the Range Rover,  and is trimmed in smooth, perforated leather in the style of the car's upholstery.

The Zenith El Primero Range Rover will be supplied with an additional rubber strap finished in Range Rover Navy Perforated Leather.

Further information

About Land Rover

Land Rover, the British maker of Land Rover and Range Rover sport utility vehicles, is renowned for providing its clientele with some of the most luxurious and capable vehicles in the world. Every Land Rover vehicle is equally at home both on and off road, and in any setting; be it in the heart of the city, or traversing the countryside. Today's Land Rover lineup includes the Discovery Sport, Range Rover, Range Rover Sport, Range Rover Evoque and LR4 (Discovery). Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

About Jaguar Land Rover

Jaguar Land Rover is the UK's largest automotive manufacturer, built around two iconic British car brands:  Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs almost 38,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil and India.

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences.  The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3 billion (USD$3.9 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80% of our vehicles produced in the UK being sold abroad.