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LAND ROVER TO MAKE SMORGASBURG LA DEBUT WITH JAMIE OLIVER BESPOKE DISCOVERY

16 November 2017

Partnering with Smorgasburg for the launch of their Holiday Market, Land Rover will make its Smorgasburg LA debut with a bespoke Land Rover Discovery, created for chef and TV personality Jamie Oliver.

  • Land Rover will make its Smorgasburg LA debut with a bespoke Land Rover Discovery created for chef and TV personality, Jamie Oliver
  • Built by Jaguar Land Rover Special Vehicle Operations, Jamie Oliver’s dream kitchen on wheels comes equipped with a slow cooker, barbecue, toaster and live herb garden
  • Local LA chefs Donal Skehan and Caroline Artiss will prepare a Jamie Oliver holiday recipe for the launch of Smorgasburg’s Holiday Market

(LOS ANGELES) – November 16, 2017 – Partnering with Smorgasburg for the launch of their Holiday Market, Land Rover will make its Smorgasburg LA debut with a bespoke Land Rover Discovery, created for chef and TV personality Jamie Oliver. Jamie Oliver’s Land Rover Discovery adds to the incredible list of food market vendors and will feature a holiday‑take on the Banh Mi sandwich. The ultimate chef’s kitchen on four wheels comes with a host of cooking features including a slow‑cooker, barbecue and olive oil dispenser.

Celebrity chef and friend of Jamie Oliver, Donal Shekan, assisted by chef Caroline Artiss, will host an exclusive live cooking demonstration of Jamie’s Banh Mi recipe to showcase the capabilities of the bespoke vehicle at the event. Bringing a distinct twist to the traditional Vietnamese street food, the Banh Mi recipe uses turkey and aims to encourage people to get creative with holiday leftovers.

Smorgasburg attendees will be able to purchase the Banh Mi throughout the day, with all proceeds benefitting Food Forward, a local non‑profit dedicated to recovering surplus produce and donating it to those in need. 

Donal Skehan said: “I am delighted to work with Jamie again on this project and bring this idea to life at Smorgasburg LA. Together with Land Rover, he has created the ultimate chef’s vehicle and I’m looking forward to serving up the holiday Banh Mi from his kitchen on‑the‑go for my fellow Angelenos!”

Housed in the historic five‑acre Alameda Produce Market space in Downtown Los Angeles, Smorgasburg LA is a year‑round open‑air market showcasing innovative flavors from the city’s most exciting food vendors. Sunday, November 26 is the official launch of the Smorgasburg LA Holiday Market, which runs every Sunday from November 26 through December 17. The Holiday Market features LA’s best local makers, designers, and vintage collectors, in addition to their regular food and shopping vendors, making it the perfect place to find holiday gifts for friends and family. The launch will feature “flash sales” and specials from food and shopping vendors from 10:00‑11:00 a.m., encouraging guests to arrive early for the best deals.

Jamie Oliver said: “The team at Land Rover went above and beyond my expectations to create the ultimate kitchen on‑the‑go for my family. As Smorgasburg is renowned for being one of the most innovative and creative food markets, I couldn’t think of a better place for my custom Land Rover Discovery to make its first appearance in the U.S.!” 

The Jamie Oliver bespoke Land Rover Discovery pop‑up will be open at Smorgasburg LA at the intersection of Alameda & Bay St., Los Angeles, CA 90021 on Sunday, November 26 from 10:00 a.m. to 4:00 p.m.

For more information about the bespoke Jamie Oliver Land Rover Discovery, visit http://bit.ly/2ys7TrV.

To learn more about Jamie Oliver’s Discovery story, visit https://youtu.be/ey1OdOa1LFE.

For more information about Smorgasburg LA, visit http://bit.ly/2bCB0he.

To learn more about Food Forward, visit www.foodforward.org.

Further information

About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on‑ and off‑road. Today's Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs over 40,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

At Jaguar Land Rover we are driven by a desire to create class‑leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3.5 billion (USD$4.5 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold over 583,000 vehicles in 136 countries, with nearly 80 percent of our vehicles produced in the UK being sold abroad.

About Jamie Oliver

Jamie Oliver is a global phenomenon in food and campaigning. Over a 17‑year television and publishing career, he has inspired millions of people to enjoy cooking from scratch and eating fresh, delicious food. His charity, the Jamie Oliver Food Foundation, is leading the charge on a global, ongoing Food Revolution, aimed at improving everyone’s health and happiness through food.

Jamie started cooking at his parents’ pub, the Cricketers, in Clavering, Essex, at the age of eight. After leaving school he began a career as a chef that took him to the River Café, where he was famously spotted by a television production company and the Naked Chef was born.

In 2001 Jamie left the Naked Chef behind when he set up the first of his Fifteen restaurants in London, then Cornwall and Amsterdam, which was the start of a 15‑year journey training disengaged young people for careers in the catering industry. A few years later, he led the call for a change in the quality of school dinners in the UK, resulting in huge changes to the school food system. His Food Foundation works in the UK and abroad to deliver food education programs at primary, secondary and university level, and to the communities most in need through Jamie’s Ministry of Food centers. Jamie’s national and international campaigns work to revolutionize the way people feed themselves and their families. Every year on Food Revolution Day, the Foundation celebrates successes, and shouts about what needs to improve in the food industry and beyond, in order to galvanize governments and industry to help drive positive change in food education and public health.

Jamie’s successful restaurants include Barbecoa and the Jamie’s Italian collection of restaurants both across the UK and internationally. His wide range of food and non‑food products is popular throughout the world.

As well as writing regularly for Jamie magazine, Jamie connects with audiences across multiple digital platforms, creating and appearing in exclusive content for jamieoliver.com, the Jamie Oliver Food Tube network on YouTube and a variety of growing social platforms. He has now published 17 bestselling cookery books, all with accompanying TV shows. Jamie lives in London and Essex with his wife Jools and their children.

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