13 September 2018

Land Rover North America today revealed the futuristic Range Rover Sport(1) that is featured in the new original drama series “The First,” available for streaming on Hulu beginning Friday, September 14.

  • Futurized Range Rover Sport (1), created in partnership with the Land Rover Design team, to be featured in the near-future drama series, available for streaming on Hulu on September 14
  • Futuristic features include fully autonomous driving capabilities, a Smart Light Bar that acts as a 360 degree sensor, and an intelligent interior that acts as a passive safety system and enhances the occupant experience
  • View the official trailer of “The First” here -

(MAHWAH, NJ) – September 13, 2018 – Land Rover North America today revealed the futuristic Range Rover Sport1 that is featured in the new original drama series “The First,” available for streaming on Hulu beginning Friday, September 14.

From “House of Cards” creator Beau Willimon and starring two-time Academy Award winner Sean Penn, “The First” is a near-future drama about a crew of astronauts attempting to become the first humans on Mars. The series features a custom-built, futurized Range Rover Sport that will be driven by visionary aerospace magnate Laz Ingram, played by Natascha McElhone.

“We are excited to partner with Hulu for this fantastic series,” said Michael Curmi, Brand Experience Director, Jaguar Land Rover. “With the show set in the near future, it was an exciting challenge to work with Westward Productions and Hulu to create a vision of what a Range Rover Sport might look like in the 2030s and to have it featured throughout the series.”

The vehicle, a collaboration between Land Rover Design, Westward Productions and Hulu, is based on the Range Rover Sport model, with additional futurized features, some of which were added in post-production.

These features include fully autonomous driving capabilities, an exterior Smart Light Bar that acts as a 360 degree sensor that enhances the occupant experience by communicating with other vehicles and reading the road surfaces, and an optional steering wheel that can retract into the dashboard1.

The exterior proportions, bold forms and reductive styling create a very aerodynamic version of the current Range Rover Sport that exudes intelligence and power. The wraparound Privacy Glass can change reflectivity from a virtually opaque mirrored surface to a traditionally transparent window in seconds, allowing the owner to take control of the interior feel and function of the vehicle, whether choosing a relaxed and intimate living room feel, or taking control of the driving1.

The vehicle features coach doors and an intelligent interior that can change shape, density and form to act as a passive safety system. Whether riding for business, relaxation, or choosing to drive, the intelligent interior caters to the comfort needs of the passenger for communication, climate control and entertainment1.

In the series, the Range Rover Sport of the future is also fully electric and has a variable suspension system, allowing the intelligent vehicle to change its performance characteristics based on the desired ride of its owner1.

Land Rover and Hulu developed three integrated custom videos including a 30-second co-branded promo, a 4-minute featurette on the “Journey into ‘The First,’” and an “Engineering the Future” behind-the-scenes featurette detailing the build out of the futurized Range Rover vehicle.

The co-branded content will be shared on the Land Rover digital and @LandRoverUSA social media platforms, including YouTube, Instagram, Facebook and Twitter.

For more information or to watch “The First,” visit

For more information on the full range of Land Rover vehicles, visit  


1 This vehicle was created as a creative prop for Hulu and will not be available for sale. The vehicle features and capabilities were created specifically for Hulu and are not an accurate description of current capabilities, or a reflection of what may be available in the future. 

Further information

About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

We employ more than 44,000 people globally and support around 260,000 more through our retailer network, suppliers and local businesses. Manufacturing is
centered in the UK, with additional plants in China, Brazil, Austria and Slovakia. 

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 per cent of our vehicles being sold abroad. 

Our innovation is continuous: we will spend in the region of £4.5 billion this year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean petrol and diesel engines.