10 September 2019

The most capable and durable Land Rover ever makes its entrance at the Frankfurt Motor Show

  • Show-stopping arrival: The New Defender makes its first appearance descending an extreme 42-degree incline, broadcast live to a global audience
  • Team Defender: Zara Tindall, Olympic medal-winning equestrian rider, and Kenton Cool, professional mountaineer, gave their seal of approval to the new model
  • Expedition 001: The durable New Defender 110, with Kenton Cool at the wheel, tackles the remote Valley of the Castles in Kazakhstan, one of most land-locked places on earth
  • Humanitarian partnership: The New Defender will join the International Federation of Red Cross and Red Crescent Societies’ global Disaster Response fleet test program next year
  • Choose your model: The Defender 110 has a starting price of $49,900(1) in the U.S.
  • Order books open: The Defender is available with a choice of four distinct Accessory Packs. See how your perfect 4x4 would look using the new online configurator:
  • See it unfold: Watch the New Defender make its global debut by visiting the Land Rover brand’s YouTube channel on September 10, 2019 at 4:00AM EDT

Product overview:

  • The new Defender is reimagined for the 21st century
  • The world’s most iconic 4x4 and the choice of adventurers and expedition leaders for more than 70 years has been reinvented with an instantly recognizable silhouette that features signature Defender elements including short front and rear overhangs
  • Durable new D7x architecture engineered to withstand the Extreme Event Test procedure, above and beyond the normal standard for SUV testing in the industry
  • New Configurable Terrain Response, Twin-speed transfer box, Locking Center Differential, Active Rear and Locking Differential allow drivers to optimize the Defender for use on various terrains(2)
  • The new Defender debuts the new PIVI Pro(3) infotainment system featuring an intuitive interface, while Software-Over-The-Air updates allows customers to access to the latest software updates remotely
  • Intuitive 10-inch touchscreen with standard Apple CarPlay® and Android Auto compatibility delivers enhanced user experience and broader range of functions(6)
  • At launch the Defender 110 will be available with optional 5+2 seating and four distinct Accessory Packs (Explorer, Adventure, Country and Urban), as well as 170 individual accessories; A shorter wheelbase Defender 90 derivate will join the line-up soon after
  • Four distinct Accessory Packs are available:
    • Explorer Pack: The Explorer Pack is ideal for off-road adventures, equipped with a lightweight 57lbs Expedition Roof Rack(4), Exterior Side-mounted Gear Carrier, Wheel Arch Protection and a Spare Wheel Cover. A Matte Black hood decal, featuring ‘90’ or ‘110’ cut-out detailing, completes the Explorer Pack’s head-turning appearance
    • Adventure Pack: Ideal for time spent outdoors, the Adventure Pack features a Portable Rinse System with a 1.7 gallon (6.5-liter) pressurized water reservoir, trunk-mounted Integrated Air Compressor and Exterior Side-mounted Gear Carrier. A practical 6.3 gallon Seat Backpack, which you can take with you when you leave the vehicle, completes the interior
    • Country Pack: Designed for time spent off the beaten track, the Country Pack features rugged Wheel Arch Protection, a Bright Rear Scuff Plate, a Portable Rinse System and Full-Height Loadspace Partition
    • Urban Pack: To stand out in the concrete jungle, the Urban Pack adds a Bright Rear Scuff Plate, Spare Wheel Cover and Front Undershield while Bright Metal Pedals add to the rugged interior
  • The functional, durable and flexible interior is unique with exposed structural elements and 5+2 seating and a central front jump seat
  • The Land Rover brand’s pioneering Terrain Response® 2 technology is enhanced with standard Wade Sensing(5) feature, while world-first off-road Configurable Terrain Response allows the driver to tailor off-road character more precisely(2)
  • New Advanced Electrical Vehicle Architecture (EVA 2.0) underpins connected tech
  • A maximum payload of up to 1,984lbs (900kg), static roof load of up to 661lbs (300kg), dynamic roof load of 370lbs (168kg), towing capacity of 8,201-lbs and wading depth of up to 35.4in (900mm) combine to make the new Defender the ultimate 4x4 for overland adventures(7)

Land Rover has revealed the New Defender with a dramatic live-action demonstration of its capability at the Frankfurt Motor Show.

The new 4x4 made its first appearance by descending an extreme 42-degree incline at the show – a feat broadcasted live to a global audience of eager fans. The unstoppable New Defender is the most capable and durable Land Rover vehicle ever made and its debut in Frankfurt marked the end of its first adventure, to the Valley of the Castles in the Charyn Canyon, Kazakhstan – one of the most land-locked places on earth.

Professional mountaineer Kenton Cool drove the New Defender in Kazakhstan and he was in Frankfurt to give the new model his seal of approval alongside Olympic medal-winning equestrian rider Zara Tindall.


The New Defender completes the Land Rover dynasty, joining the peerless luxury and refinement of the Range Rover family and the highly capable and versatile Discovery SUVs. It will be available in 90 and 110 body designs, with up to six seats in the 90 and the option of five, six or 5+2 seating in the 110.


The range comprises Defender, S, SE, HSE, First Edition and top-of-the-range Defender X. Customers will be able to personalize their vehicle in more ways than any previous Land Rover vehicle, with four Accessory Packs. The Explorer, Adventure, Country and Urban packs each give the Defender a distinct character to help owners to make the most of their world. Exclusive First Edition models featuring unique specification will be available throughout the first year of production.


Examples of every character were revealed at Frankfurt, showing the breadth of the Defender family.

The Land Rover Defender, and Series models before it, have been the backbone of countless adventures going back more than 70 years. I was excited to begin a new chapter in the history of the world’s most iconic 4x4 by taking New Defender on its first expedition and the trip to remote Kazakhstan tested it to the extreme. I can say for certain that negotiating its way down the climbing wall in Frankfurt gave only the smallest glimpse of its amazing off- and on-road capability.

Kenton Cool
Professional mountaineer, Everest Ascents: 14

An icon reimagined

A distinctive silhouette makes the new Defender instantly recognizable, with minimal front and rear overhangs providing excellent approach and departure angles.

The new Defender is respectful of its past but is not harnessed by it. This is a new Defender for a new age. Its unique personality is accentuated by its distinctive silhouette and optimum proportions, which make it both highly desirable and seriously capable – a visually compelling 4x4 that wears its design and engineering integrity with uncompromised commitment.

Gerry McGovern
Chief Design Officer, Land Rover

Land Rover’s new purpose-engineered D7x (for extreme) architecture is based on a lightweight aluminum monoque construction to create the stiffest body structure the brand has ever produced.

Three times stiffer than traditional body-on-frame designs, it has been engineered to withstand Land Rover’s Extreme Event Test procedures and provides the perfect foundations for the fully independent air or coil sprung suspension while supporting the latest electrified powertrains.

A choice of advanced petrol and cleaner diesel engines ensure New Defender has the power, control and efficiency for any environment, while a plug-in hybrid electric vehicle (PHEV) powertrain will join the range next year providing the prospect of EV-only progress.

New Defender features permanent four-wheel drive, a twin-speed automatic gearbox, a maximum towing capability of 8,201-lbs and a maximum static roof load of 661lbs, making it an ideal companion for overland adventures(7).

The Defender is also the first Land Rover to feature Configurable Terrain Response, which allows drivers to fine-tune a range of settings to suit the conditions more precisely than ever before(2). A new Wade program optimizes the vehicle for fording – giving customers even more confidence when tackling flooded roads and tracks. The New Defender has a world-class maximum wading depth of up to 35.4in(5).

Inside, the highly functional cabin design is marked out by exposed structural elements and 21st century technologies, including the state-of-the-art new Pivi Pro(3) infotainment system. The next-generation touchscreen is more intuitive and user-friendly, requiring fewer inputs to perform frequently used tasks, while its always-on design guarantees almost instant responses. In addition Software-Over-The-Air technology, with 14 individual modules capable of receiving remote updates, ensures Defender customers always benefit from the latest software, wherever they are in the world.

We've embraced Defender's stunning capability and minimalistic, functional interior to reinvent the icon for the 21st century. New Defender gives us the licence to do things differently, to push the boundaries and do the unthinkable, without ever losing the character and authenticity of the original. From the start we had an absolute obsession with functionality beneath the skin, from choosing the right materials through to state of the art connectivity. The result is not only the most capable Land Rover ever made, but also a truly comfortable, modern vehicle that people will love to drive.

Nick Rogers
Executive Director, Product Engineering, Jaguar Land Rover

Humanitarian partnership revealed

A Defender 110 wearing an International Federation of Red Cross and Red Crescent Societies (IFRC) livery was on the stand in Frankfurt, as Land Rover announced it will strengthen its humanitarian partnership with the IFRC by providing Defender vehicles to join in the organization’s Disaster Response vehicle assessment program. All vehicles used by the IFRC have to complete the comprehensive process before going into service on active operations.


Land Rover's relationship with the Red Cross dates back 65 years: the first specially adapted Land Rover entered service in the Middle East as a mobile dispensary in 1954. Over the next three years, Land Rover will support disaster preparedness and response initiatives in locations including India, Mexico and Australia.


An intuitive online configurator lets customers personalize the Defender quickly and easily. To choose your perfect specification go to:




All prices shown are Manufacturer’s Suggested Retail Price. Excludes $1,025 destination and delivery, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.


These systems are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these systems will correct errors of judgment in driving. Please consult the owner’s manual or your local authorized Land Rover Retailer for more details.


Certain Pivi Pro features require an appropriate SIM card and a data plan with separate terms and conditions and may require an additional subscription after an initial term. Mobile connectivity cannot be guaranteed in all locations. Do not use such features under conditions that will affect your safety or the safety of others. Driving while distracted can result in loss of vehicle control.


370lbs (168kg) Maximum roof load (including Expedition Roof Rack) when fitted with Off-Road tires on 110 body style.


Driving in floodwaters or moving water should be avoided. Driving through water can be extremely dangerous. The Wade Sensing feature only detects depth of water the vehicle is in at the present time and not of water ahead or around the vehicle. Therefore, Wade Sensing cannot predict whether it is safe to proceed and cannot detect steep drops in grade around the vehicle. The driver is responsible for determining the conditions of the route being driven.


Driving while distracted can result in loss of vehicle control. Do not operate, adjust or view the navigation or multimedia systems under conditions that will affect your safety or the safety of others. The Apple CarPlay and Android Auto user interfaces are products of Apple or Google and their terms and privacy statements apply. The interfaces require compatible iPhone or Android smartphone and message and data usage rates apply. Apple CarPlay is a registered trademark of Apple Inc. Android and Android Auto are trademarks of Google Inc.


Before towing, please consult the owner's manual or your local authorized Land Rover Retailer for more details.

Further information

Information about Land Rover North America products is available to consumers at Visit for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).

About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia. 

From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.