LAND ROVER ANNOUNCES MUSTO AND LEGO PARTNERSHIPS AT NEW DEFENDER WORLD PREMIERE

10 September 2019

Land Rover is celebrating the world premiere of the New Defender with a range of outdoor performance clothing in partnership with Musto and a highly detailed LEGO Technic model.

  • 2,573-piece LEGO Technic New Defender model developed with Land Rover to include authentic-looking bodywork and a host of realistic functions
  • New Defender inspires Land Rover Musto range of outdoor performance clothing and technical equipment 
  • Welded Thermo jacket features integrated reflective antenna to help rescue teams find you and pockets to keep mobile phones charged for longer
  • Collection also includes an activity belt with the world’s safest and strongest ANSI COBRA buckle and a seam-sealed go-anywhere backpack
  • Watch the LEGO film here
  • See the Above and Beyond collection here

The LEGO Technic Land Rover Defender

The new LEGO Technic Land Rover Defender is an automotive icon you can build at home. Developed in partnership with Land Rover and launched alongside the New Defender at the Frankfurt Motor Show, the 2,573-piece model combines the boundless creativity of LEGO and the instantly recognizable silhouette and unrivalled capability of the New Defender.

The LEGO Technic vehicle echoes the New Defender with a host of realistic elements and functions, including authentic-looking body panels and rims, four-wheel drive with three differentials, fully independent suspension, a working winch and LEGO Technic’s most sophisticated gearbox yet – all designed to provide an engrossing and rewarding building experience for car lovers and LEGO fans alike.

Niels Henrik Horsted, Marketing Director at the LEGO Group, said, “With every LEGO element, children can build anything they can imagine. I’m very excited about this new model – a truly impressive job done by our LEGO Group designers. Together with Land Rover, we’ve blended elements, design and innovative engineering into a set that shows the boundless creativity of LEGO play, and that with LEGO Technic you can build for real.”

The new LEGO Technic Defender will be available to purchase from your local Land Rover retailer from October 1, 2019.

The Above and Beyond collection

Inspired by the durability and capability of the New Defender, the Above and Beyond collection of men’s and women’s performance clothing and technical equipment incorporates 50 years of Musto heritage in world-leading performance clothing.

Innovations in the collection include the Welded Thermo jacket with RECCO integrated reflective antenna to help rescue teams locate you in difficult terrain. The jacket also features PrimaLoft Aerogel-lined pockets that help keep mobile phones charged for longer.

The Rodinia hybrid jacket has YKK Quickburst zip technology to transform it into a vest in seconds. It also features PrimaLoft Black Eco insulation – a lightweight alternative to down layers that doesn’t compromise warmth, comfort or flexibility.

The New Land Rover Defender is pushing the boundaries of automotive design, and we took this as inspiration to work with Musto to create our most advanced, technical and capable performance collection yet. Our ambition was to launch a specialist range of clothing and equipment that united the world-class capabilities of the Defender with our customers’ thirst for adventure.

Joe Sinclair
Jaguar Land Rover Director of Branded Goods and Licensing

Designing technical performance clothing is at the very core of our expertise at Musto and this partnership with Land Rover brings together two innovative British brands, both with a strong heritage. The Above and Beyond collection will provide adventurers of all types with the protection on the outside that will allow them to perform at their very best from the inside thanks to the state-of-the-art material technology, durability and comfort of the range.

Paul Stoneham
Musto Executive Chairman

The collection also includes tough flasks and bottles, a pen engineered to go to extremes and a unique activity belt with an ANSI COBRA buckle and ultra-robust webbing with a 6,000kg tensile strength. 

The Land Rover brand’s Above and Beyond collection will be available at your local Land Rover retailers from November 1, 2019.

Notes to Editors

Information about Land Rover North America products is available to consumers at www.landroverusa.com. Visit  www.us.media.landrover.com for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).

About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia. 

From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.

About Musto

As one of the world’s leading technical sportswear brands, Musto continuously pushes the boundaries of design and innovation. Musto is sold in over 40 countries, with a hard-earned reputation for innovation, testing, high performance and style.

Founded in 1964, Musto takes pride in its history of innovation by combining technical fabrication with design, to ensure that athletes continuously perform at their peak, no matter their environment. As technology allows us to take unprecedented steps in personal achievement, Musto seeks to give individuals the inside edge by designing the next generation of technical performance apparel manufactured to exceed expectations.

www.musto.com

www.facebook.com/mustoclothing 

www.instagram.com/mustocountry

www.twitter.com/mustoclothing 

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com