LAND ROVER ANNOUNCES FINALISTS FROM TReK OFF-ROAD QUALIFYING TRIALS FOR NORTH AMERICAN RETAILERS

4 October 2019

Land Rover today announced the eight winning teams of the Land Rover TReK 2020 Qualifying Trials, an off-road driving skills competition for its North American retailers. 

  • 53 Land Rover retailers from around the U.S. and Canada competed in the Land Rover TReK Qualifying Trials off-road skills competition at the Land Rover Experience Center at the Biltmore Estate in Asheville, North Carolina
  • The Finals competition will be held in January 2020 in Palm Springs, California with teams competing in the new 2020 Land Rover Defender
  • The reintroduction of the TReK competition is timed ahead of the return of the  New Defender to the Land Rover brand, expanding the Land Rover lineup to three families of highly-capable SUVs: Range Rover, Discovery and Defender
  • Images from the Land Rover TReK Qualifying Trials can be viewed here

(MAHWAH, N.J.) – October 4, 2019 – Land Rover today announced the eight winning teams of the Land Rover TReK 2020 Qualifying Trials, an off-road driving skills competition for its North American retailers. The Qualifying Trials took place in September at the Land Rover Experience Center at the Biltmore Estate in Asheville, North Carolina.

During the competition, 53 three-person teams – each representing the various sales regions for Land Rover across the U.S. and Canada – competed against each other in head to head team and group challenges. The competition included rock crawling, vehicle maneuverability and team communication, precision vehicle recovery, water fording, as well as a variety of physical and mental trials.

Teams competed in identically customized 2020 Land Rover Discovery SUVs for the Qualifying Trials. The winning teams will head to the TReK Finals held in January 2020 in Palm Springs, California, where they will compete with the new 2020 Land Rover Defender.

The winning retail teams from Land Rover TReK 2020 Qualifying Trials, who will be moving on to the Finals competition are:

  • Land Rover Alexandria (Alexandria, Virginia)
  • Land Rover Baton Rouge (Baton Rouge, Louisiana)
  • Land Rover Buckhead (Atlanta, Georgia)
  • Land Rover Columbia (Columbia, South Carolina)
  • Land Rover Edmonton (Edmonton, Alberta, Canada)
  • Land Rover Fairfield (Bridgeport, Connecticut)
  • Land Rover Minneapolis (Golden Valley, Minnesota)
  • Land Rover Roaring Fork (Glenwood Springs, Colorado)

“We are incredibly proud of our North American retailers for the impressive skills and knowledge displayed during the Land Rover TReK Qualifying Trials,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America. “The winning teams are truly the best of the best when it comes to off-roading, problem solving and teamwork, and we wish them the best of luck at the Finals in January.”

Land Rover TReK 2020 is designed to educate and challenge sales, service and technician personnel with a variety of first-hand off-road experiences and challenges. The competition combines skills testing in off-road driving, navigation and team collaboration to test some of the best off-road driving experts across the U.S. and Canada.

The reintroduction of the TReK competition is timed ahead of the return of the Defender to the Land Rover brand. The previous generation model of the Defender ceased global production in 2016 and has been absent from the U.S. market for more than 20 years; last being offered for the 1997 model year. With the launch of the new Defender, the Land Rover product lineup will expand to three families of highly-capable vehicles: Range Rover, Discovery and Defender.

The original TReK competition was established in 1996 in the image of the iconic Camel Trophy as a U.S. specific activity for the retailer network to bolster their off-road expertise in one day of immersive off-roading. From 1996 through 2003 these annual competitions were held across the country. In 2001, following five years of success in North America, TReK expanded its influence when the first global TReK competition was held in South Africa. The last Land Rover TReK competition was held in 2003 in Colorado.

For more information about the new Defender – including the opportunity to register your interest– visit LandRoverUSA.com.

Further information

Information about Land Rover North America products is available to consumers at LandRoverUSA.com. Visit  us.media.LandRover.com for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).

 

 

Notes to Editors

About Land Rover

Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities and an engine manufacturing center in the UK. We also have plants in China, Brazil, India, Austria and Slovakia. 

From 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.