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LAND ROVER ANNOUNCES EXCLUSIVE LAND ROVER DEFENDER TROPHY EDITION WITH ADVENTURE COMPETITION EXPERIENCE

29 July 2021

  • Land Rover North America will produce 220 adventure‑ready exclusive Defender Trophy Edition vehicles in 2021, paying tribute to the iconic 4x4’s long‑standing expedition legacy
  • Each Defender Trophy Edition will be based off of the 22MY Defender 110 P400 X‑Dynamic SE featuring a vehicle wrap inspired by the Defender Works V8 Trophy, an Extended Black Exterior Pack, tow hitch receiver, ClearSight RearView(1), Air Suspension Pack C
  • Additional all‑terrain equipment includes expedition roof rack, front undershield, deployable ladder, winch installation kit(2), mud flaps, integrated air compressor, deep sided and loadspace rubber mats
  • Defender Trophy Edition purchase(4) includes an opportunity for up to 90 teams to participate in a one‑day off‑road adventure in the Trophy Competition held at the Biltmore Estate in Asheville, N.C. starting from October 11, 2021
  • The overall winning team of the U.S. Trophy Competition will go on to compete at an extreme adventure competition at Eastnor Castle in the U.K., the spiritual home of Land Rover testing and development, to take place early 2022
  • The Defender Trophy Edition will be available this August, priced at $90,000 and can be purchased at certain Land Rover retailers in the U.S. To learn more visit, landroverusa.com/defendertrophyedition

Continuing the expedition legacy of the original Defender, today, Land Rover North America announced a limited production Defender Trophy Edition with an adventure competition, held at the legendary Biltmore Estate in Asheville, North Carolina included with purchase(4). 

Inspired by the Land Rover Classic Defender Works V8 Trophy, a limited edition of 25 re‑engineered classic Defenders, the Trophy Edition carries on the same spirit of adventure for the North American market. Based on the 22MY Defender 110 P400 X‑Dynamic SE, the Defender Trophy Edition features a special vehicle wrap inspired by the Defender Works V8 Trophy, an Extended Black Exterior Pack, tow hitch receiver, ClearSight RearView(1), Air Suspension Pack, Cold Climate Pack, 11.4‑inch Touchscreen, Off‑road Pack, and Advanced Off‑road Capability Pack.

The Defender Trophy Edition is designed to tackle some of the most demanding endurance challenges. Additional all‑terrain equipment includes expedition roof rack, front undershield, deployable ladder, winch installation kit(2), mud flaps, integrated air compressor, deep sided and loadspace rubber mats.

With 220 Defender Trophy Edition vehicles sold exclusively in the U.S., each will come with an opportunity for a two‑person entry to a one‑day off‑road adventure in the Land Rover U.S. Trophy Competition. Up to 90 teams (six waves of 15 teams maximum on a first come, first served basis) will compete at the legendary Biltmore Estate in Asheville, N.C. starting from October 11, 2021. Competitors will face a number of on‑ and off‑road challenges, including physical and team building obstacles. Expert one‑on‑one coaching will be provided as part of the adventure, giving customers a unique opportunity to develop extreme driving techniques and skills in their own vehicle, before putting their training to the test.

The overall winning team, as determined by a judging panel, will go on to compete at The Land Rover Trophy Competition at Eastnor Castle in the U.K., the spiritual home of Land Rover testing and development, to take place early 2022.

The Defender Trophy Edition evokes the spirit of adventure with an array of off‑road accessories and special features created for the ultimate Land Rover enthusiast. We’re looking forward to putting on a memorable adventure competition for our Defender Trophy Edition customers that will not only put these vehicles to the test but will also create a special shared experience honouring the rich heritage of the Land Rover brand.

Joe Eberhardt
President & CEO, Jaguar Land Rover North America

The Defender Trophy Edition will be available this August, priced at $90,000 and can be purchased at certain Land Rover retailers in the U.S. To learn more visit, landroverusa.com/defendertrophyedition

Further information

  1. mirror mode, however, can be used at any time. This feature is not a substitute for safe and attentive driving, and driver should not assume that it will correct errors of judgment in driving. Consult the owner’s manual for more details.
  2. Available as a retailer installed optional accessory. Supply of vehicle winch is very limited and subject to availability. Before using the winch, please consult the owner's manual or your local authorized Land Rover Retailer for more details.
  3. Starting at price shown is Manufacturer’s Suggested Retail Price. Excludes $1,350 destination and delivery, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details.
  4. A maximum of 90 team spots are available on a first come, first served basis with a purchase of a Defender Trophy Edition vehicle and registration deadline is September 24, 2021. Please see your participating authorized Land Rover Retailer for complete Terms and Conditions or visit https://www.landroverusa.com/vehicles/defender/trophy‑edition‑terms‑and‑conditions.html

Notes to Editors

Information about Land Rover North America products is available to consumers at www.landroverusa.com. Visit  www.us.media.landrover.com for news releases, high‑resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).

 

About Land Rover

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on‑ and off‑road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

 

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all‑wheel‑drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover we are driven by a desire to deliver class‑leading vehicles, providing experiences people love, for life. Our products are in demand around the globe and in 2020 we sold 425,974 vehicles in 127 countries.  

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and soon to be opened Battery Assembly Centre. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China. 

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