23 September 2021

  • Reflecting the seven decades of Land Rover, seven winning U.S. non-profits will each be awarded a custom Land Rover Defender to empower them in helping those around them
  • Seven winning organizations to be announced during a live virtual event on Tuesday, September 28 at 3PM ET, hosted by Adventurer and Land Rover Defender Enthusiast, Christian Murphy
  • To tune in to the event, visit

Land Rover announced it will reveal the seven winners of the first-ever ‘Defender Above & Beyond Service Awards’ in a virtual live event on Tuesday, September 28 at 3PM ET.

Inspired by the endless acts of service across the U.S. from extraordinary non-profits, Land Rover launched the ‘Defender Above & Beyond Service Awards’ to celebrate U.S.-based charitable organizations that are making a positive impact in their local community. To honor the 70-year history of the brand, and the legacy of the Defender supporting humanitarian agencies across the world, the brand will award custom outfitted Defender vehicles to seven organizations to help further their charitable efforts.

The seven categories for the awards are as follows:


1. Search and Rescue

2. Coastal and Marine Conservation

3. Animal Welfare

4. First Responders

5. Environmental

6. Urban Improvement

7. Fire Services


To be considered for the awards, organizations from across the US submitted videos on their mission, how they address a need in their community, and how a Land Rover Defender would help further those efforts. For finalist judging, Land Rover called upon some of the brand’s partners that go above and beyond to inspire and help others. Judges included champion skier Lindsey Vonn, big wave surfer Laird Hamilton, former professional hockey player Meghan Duggan, TV personality Christian Murphy and famed paraglider Gavin McClurg. The finalists per category were then announced and open to public voting.

Since the initial announcement of the awards in March 2021, Land Rover received over 300 submissions from organizations and 165,000 votes were cast across the finalists in the seven categories.

The Land Rover ‘Defender Above & Beyond Service Awards’ virtual live event will be hosted by adventurer and Defender enthusiast Christian Murphy, and will also feature other notable brand partners.

To tune in to the Land Rover ‘Defender Above & Beyond Service Awards’, and for more information on the Land Rover Defender, please visit

Further information

  1. Organizations were required to be 501(c)(3) non-profit organizations in one of the seven (7) Categories specified, be approved by the Internal Revenue Service as a tax-exempt, charitable organization as of March 9, 2021, and maintained its tax-exempt status (i.e., good standing) until the end of the Contest Period.  The 501(c)(3) must be a public charity or a private operating foundation, but not a private foundation

Notes to Editors

Information about Land Rover North America products is available to consumers at Visit for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).


About Land Rover

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at


About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

At Jaguar Land Rover we are driven by a desire to deliver class-leading vehicles, providing experiences people love, for life. Our products are in demand around the globe and in 2020 we sold 425,974 vehicles in 127 countries. 

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and soon to be opened Battery Assembly Centre. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China.