17 December 2021

With exclusive design details and material choices throughout, the New Range Rover SV from Special Vehicle Operations will offer greater scope for personalization than ever before

  • Unprecedented choice: New Range Rover SV flagship offers enhanced levels of personalization, with an estimate of more than 1.6 million* different configurations available to order from early 2022
  • Curated themes: Design themes are a gateway for New Range Rover SV owners to express their own individuality inside or out: SV Serenity amplifies pure luxury detailing, SV Intrepid exudes a more stealth-like character
  • Exquisite finish: Exclusive materials and paint finish options highlight the passion for quality and uncompromising attention to detail of Special Vehicle Operations
  • Heightened tactility: Ceramic controls and interior finishers featured on Range Rover for the first time, as well as hand-laid mosaic marquetry patterns, near-aniline leather and a sustainable Ultrafabrics™ leather alternative
  • Distinct identity: New Range Rover SV will be the first Land Rover from Special Vehicle Operations to use the new ceramic SV roundel and simplified SV name
  • Configure yours: Preview the New Range Rover SV and sign up to receive the latest updates at

With exclusive design details and material choices throughout, the New Range Rover SV from Special Vehicle Operations will offer greater scope for personalization than ever before. It’s estimated New Range Rover SV can be configured in more than 1.6 million* different ways. Ahead of order books opening in early 2022, customers can learn more about the New Range Rover SV luxury and personalization at

New Range Rover SV is distinguished by carefully crafted enhancements that showcase and complement the vehicle’s modernist design. Exclusive front bumper and five-bar grille designs set the new flagship model apart, with the lower aperture featuring five precisely executed full-width metal-plated blades. Exquisite materials chosen for their tactility include smooth ceramics, sustainably sourced woods and lustrous plated metals, highlighting the passion for quality and uncompromising attention to detail of Special Vehicle Operations.

Working with the finest materials and innovative technologies has enabled us to introduce even more luxury into every part of the New Range Rover SV. This attention to detail and quality is evident throughout the vehicle and is symbolized by our new white ceramic SV roundel on the tailgate.

Michael van der Sande
Managing Director, Special Vehicle Operations

Cool ceramics

New Range Rover SV is the first vehicle from Special Vehicle Operations (SVO) to carry the new ceramic SV roundel, which represents the SVO team’s design and engineering passion for modern luxury, performance and capability. The roundel introduces a simplified ‘SV’ model name that will identify all new Land Rover vehicles launched by Special Vehicle Operations in the future.

Smooth, tactile ceramic is also featured inside, giving the gear shifter, Terrain Response® and volume controls an elegant cool-to-the-touch feel. These exclusive ceramic components are produced using the same techniques as luxury watch faces. The raw material is injection molded to shape, then sintered at 2,700+ degrees Fahrenheit. A precision grinder creates a perfectly even surface before the components are either diamond polished or sand-blasted to achieve the desired gloss or satin finish. The whole process takes around ten weeks, including final quality inspection by hand.

Ceramic coated finishers with an intricate, embossed mosaic pattern are also available as an alternative to wood or metal.

Meticulous marquetry

The expert craftsmanship of Special Vehicle Operations extends to the interior wood veneers, including optional mosaic marquetry on the center console. Made from FSC-certified wenge, the meticulously arranged veneer features hundreds of hand-laid laser-cut pieces, the smallest of which measures just one-quarter by one-third inch (6mm by 8mm). For Long Wheelbase vehicles specified with the four-seat SV Signature Suite, the marquetry extends from the front of the cabin, right through to the fridge door in the rear, gradating through the center console on all horizontal surfaces including the electrically deployable Club Table.

Super-soft leathers

As standard, Range Rover SV features a monotone semi-aniline leather interior with uniquely shaped seats and SV-specific embroidery patterns. Near-aniline options with the natural finish and tactility of furniture-grade leather are also available: softer, with fewer treatments and less pigmentation for a more natural feel while meeting the Land Rover brand’s demanding durability standards. Advanced production techniques increase the utilization of every hide by ten percent.

Sustainable Ultrafabrics

For the first time, Special Vehicle Operations customers can specify a Range Rover with a sustainable leather alternative by choosing the Light Cloud and Cinder Grey Ultrafabrics™ option with the SV Intrepid interior theme. Featuring a soft haptic and technical aesthetic, this polyurethane material has all the tactile qualities of leather but is 30 percent lighter and generates only a quarter of the CO2 in its production. This is complemented by Kvadrat Remix textile on seatbacks and headrests.

Metal plating

The exterior of the New Range Rover SV is enhanced by lustrous Atlas Silver or Anthracite metal-plated trim on the grilles, lower tailgate, rear fender ingot and bodyside graphic with laser-etched SV logo.

Exclusive wheels

Optional triple-finish 23-inch forged Diamond Turned Dark Grey Gloss alloy wheels designed specifically for New Range Rover SV are among the 7 different wheels that can be specified, depending on powertrain and design theme. Their ten directional spokes are handed and feature theme-matched Bright Atlas Satin Silver, Narvik Black Gloss or Corinthian Bronze Satin inserts.

Individual paint

New Range Rover SV customers can choose from a selection of the standard Range Rover color palette or one of 14 additional colors in the SV Bespoke Premium Palette, which includes a range of vibrant Gloss and sophisticated Satin finishes. Customers can also specify a contrast roof in either Narvik Black or Corinthian Bronze, depending on the body color chosen.

The SV Bespoke Match to Sample paint service, which can replicate any exterior color a customer requests, provides virtually limitless scope for individuality.

The levels of craftsmanship and detail found in the New Range Rover SV reflect a fresh and luxurious approach to our modern design philosophy. By expanding the choice of innovative and exquisite material finishes and curated choices available to our clients, they now have further opportunity to personalize their Range Rover SV to reflect their own character.

Professor Gerry McGovern OBE
Chief Creative Officer, Jaguar Land Rover Design

Curated design themes

Specially curated SV Serenity and SV Intrepid design themes are key to the personalization journey on New Range Rover SV. These themes can be specified independently for the exterior or interior, in conjunction with the standard Range Rover SV exterior or interior, or applied as one theme to the whole vehicle. In total there are seven different design theme combinations to choose from.

The pure luxury-focused SV Serenity theme builds on the vehicle’s Atlas Silver exterior detailing with sophisticated Corinthian Bronze accents, including the optional Corinthian Bronze contrast roof and wheel accents, while the SV Intrepid theme’s Anthracite and Graphite Atlas elements lend the New Range Rover SV a stealthier, more dynamic character.

Inside, these design themes introduce contrasting two-tone front-to-rear colorway options, which highlight the focal point of the interior – rear seats for SV Serenity, front seats for SV Intrepid. Additionally, the SV Intrepid interior features a rectangular perforation pattern for the SV-specific seats, offers the progressive non-leather Ultrafabrics™ option, and features Satin Black ceramic controls in place of Gloss White.

Preview the New Range Rover SV

New Range Rover SV will be available for order in early 2022, when final prices and specifications will be confirmed. It will be available in both Standard and Long Wheelbase (LWB) body designs, including a five-seat LWB configuration for the first time. LWB customers also have the option of specifying the four-seat SV Signature Suite with electrically deployable Club Table and integrated refrigerator. Powerful and refined, a new 523hp twin turbocharged V8 engine is the standard powertrain for the New Range Rover SV.

Learn more about the New Range Rover SV at

Further information

*Figure is an estimate derived from the International Land Rover configurator, where Range Rover SV is available to configure without pricing, including: number of available powertrains, wheels, interior and exterior colorways, veneers and trim finishers, interior and exterior design themes, contrast roof type and color, glazing, wheelbase and seating configurations. Number of possible configurations and local market features may vary. A full market specific configurator for Range Rover SV will be available in early 2022.

Notes to Editors

Information about Land Rover North America products is available to consumers at Visit for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).



About Land Rover

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at


About Special Vehicle Operations

Special Vehicle Operations includes a specialist team of designers, engineers and technicians dedicated to amplifying the performance, luxury and capability attributes of SV-branded Land Rover vehicles. That team works collaboratively with:

  • SV Bespoke The SV Bespoke team undertakes unique and special commissions, limited-editions, SV Bespoke Premium Palette and SV Bespoke Match-To-Sample paint finishes
  • Vehicle Personalization In addition to SV Bespoke, the Vehicle Personalization team is also responsible for Land Rover vehicle accessories, commercial and armored vehicles
  • Classic The official source of authentic cars, expert services, genuine parts and unforgettable experiences for classic Land Rover enthusiasts worldwide
  • Bowler Motors Derbyshire-based manufacturer of all-terrain performance cars and rally raid vehicles, including the Bowler Defender Challenge


About Jaguar Land Rover: Reimagining the future of modern luxury by design

Jaguar Land Rover is reimagining the future of modern luxury by design through its distinct, British brands.

Our current model range embraces fully electric and mild-hybrid vehicles, as well as the latest gasoline engines. Jaguar and Land Rover vehicles are in demand around the world and in Fiscal 2020/21 we sold 439,588 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. Jaguar is the first ever brand to offer a premium all-electric performance SUV, the Jaguar I-PACE.

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China.

Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.

As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.