2 May 2022

  • Land Rover North America will produce 500 adventure-ready Defender 30th Anniversary Edition vehicles, which pay tribute to the iconic 1993 Defender 110 First Edition
  • The Land Rover Defender 30th Anniversary Edition is based on the MY23 Defender P300 S, and features curated accessories, along with Fuji White Paint, with matching Gloss White Steel Wheels which recreate the look of the 1993 Defender First Edition
  • A Heritage Inspired Exterior Badge will be placed on the tailgate on each of the 500 Defender 30th Anniversary Editions produced
  • The model year 2023 Defender 30th Anniversary Edition is now available at certain Land Rover retailers and is priced at $75,000(1)
  • For more information on the Defender 30th Anniversary Edition, please visit

Commemorating the 30th model year anniversary of the North American introduction of the Defender, Land Rover announces a limited production Defender 30th Anniversary Edition. This Edition pays tribute to the iconic 1993 Land Rover Defender 110’s heritage of rugged style and capability. Limited to just 500 vehicles, this adventure ready model is available at select Land Rover retailers. 

“The Defender 30th Anniversary Edition is a modern classic which pays homage to the heritage of 1993 Defender 110 First Edition, commented Joe Eberhardt, President and CEO of Jaguar Land Rover North America. “This Edition celebrates the Defender model legacy here in North America, while offering technology and features that the adventurers of today expect in a new vehicle.” 

The Defender 30th Anniversary Edition vehicle follows the style and adventure ready specifications of the original, while adding leading edge technology. The 30th Edition will be based on Defender 110 P300 S model in Fuji White. Featuring Ebony grained leather seat facings, Cross Car Beam in White Powdercoat Brushed Finish and 18” Gloss White Steel Wheels will complete the visual homage. A heritage inspired exterior badge will be placed on the rear tailgate of each of the 500 produced Editions. 

Respecting the extraordinary capability Land Rover is known for, the 30th Anniversary Edition is equipped with all-terrain focused accessories similar to those found on the original. Such features include an Expedition Roof Rack, Front and Rear Classic Mud Flaps, Rubber Mats and Fixed Side Steps, Deployable Ladder, Wheel Arch Extensions, and an A Frame. Modern conveniences also include a Cold Climate Pack, Tow Pack, Black Exterior Pack and Off-Road Pack. 

Adventure technology has come a long way since 1993 and advanced features abound in the 30th Anniversary. Premium LED headlights, Air Suspension, Front Fog lamps.  Convenience features such as the Activity Key, worn like a watch, allows the owner to keep the keys of the vehicle safe and dry, while enabling them to take part in water related adventures. The vehicle’s interior has a Three-Zone Climate Control System and an Air Quality Sensor, along with Cabin Air Ionization for optimal comfort along your journey.  

The legacy of the 1993 Defender 110: Introduced in late 1992, the Model Year 1993 Defender 110 was the first Defender vehicle sold in North America. Hand-built at the historic Solihull factory in the United Kingdom, the First Edition Defender 110 is highly sought by collectors and enthusiasts with just over 500 units produced. Fully outfitted for rugged terrain, the First Edition featured a safari roll-over protection system(2), ladder and roof rack, and a heated windshield for extreme weather conditions. The 1993 Defender 110 remains an embodiment of capability and iconic design Land Rover vehicle owners and fans have appreciated since 1948. 

The 2023 Land Rover Defender 30th Anniversary Edition is priced from $75,000(1), and can be purchased at certain Land Rover retailers in the U.S. To learn more, visit

Further information

1 All prices shown are Manufacturer’s Suggested Retail Price. Excludes $1,350 destination and delivery, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Land Rover Retailer for details. 

2 These systems are not a substitute for driving safely with due care and attention and will not function under all circumstances, speeds, weather and road conditions, etc. Driver should not assume that these systems will correct errors of judgment in driving.  Please consult the owner’s manual or your local authorized Land Rover Retailer for more details. 

Notes to Editors

Information about Land Rover North America products is available to consumers at Visit for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).  


About Land Rover  

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at


About Jaguar Land Rover: Reimagining the future of modern luxury by desig

Jaguar Land Rover is reimagining the future of modern luxury by design through its distinct, British brands. 

Our current model range embraces fully electric and mild-hybrid vehicles, as well as the latest gasoline engines. Jaguar and Land Rover vehicles are in demand around the world and in Fiscal 2020/21 we sold 439,588 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. Jaguar is the first ever brand to offer a premium all-electric performance SUV, the Jaguar I-PACE. 

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China. 

Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039. 

As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.