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BAMFORD LONDON WATCH INSPIRED BY THE LAND ROVER DEFENDER: SUSTAINABILITY THROUGH LONGEVITY

15 November 2022

  • Bamford London and Land Rover collaborate to create limited-edition LR001 watch
  • Inspired by the Defender, LR001 combines restrained surfaces with inherent capability
  • Sustainability through longevity with a titanium case and premium automatic movement
  • Just 100 watches will be available worldwide
  • Buy from Bamford London ($1,580) www.bamfordlondon.com

(MAHWAH, N.J.) – November 15, 2022 – Land Rover and Bamford London have harnessed their shared commitment to design and precision to create the limited-edition LR001 watch.

Like the incomparable SUV that inspired it, the LR001 is a creative endeavor for adventurous hearts. Designed by the team at Land Rover and built by Bamford London, only 100 watches are available worldwide.

Reflecting the Defender design language, the LR001 combines restrained surfaces with inherent capability. Built to last with a 40mm titanium case and a premium Sellita SW200-1b automatic movement, with a refined ruthenium anthracite finish it embodies sustainability through longevity.

Encased in gray titanium, the visually engaging design has a toned gray cut-away dial that highlights its technical precision. Underneath the cutaway dial is the hidden luminescence, emitting a subtle green hue for low-light use. It features subtle ‘LR001’ text in Bamford’s signature aqua blue at six o’clock on the dial.

Four resilient bio-based 18mm straps are available, in black, navy, light tan and dark tan. Each one is a sustainable alternative to traditional leather. The black, light tan and dark tan options are created from corn-derived sustainable PU leather, while the navy option is made of Cordoba, a woven recycled nylon coated to be hydrophobic and durable.

“I am proud and excited to reveal this collaboration inspired by one of the world's most iconic vehicles, the Defender. The gray dial on a fixed lug, gray titanium case is the first iteration of the LR001,” said George Bamford, Founder & CEO, Bamford London. “I have a long-standing relationship with Land Rover and I am honored to work with the design team as we unveil our first watch."

Created with intrinsic longevity and encompassing Defender’s reductive character, the LR001 has a compelling design which is precisely executed though its refined and crafted form

Massimo Frascella
Jaguar Land Rover Design Director.

The LR001 watch is available for purchase online at Bamford London. Visit www.bamfordlondon.com.

For more information on the Land Rover, please visit LandRoverUSA.com.

Further information

About Land Rover

Founded in 1948, Land Rover designs and engineers its vehicles in the United Kingdom. For over 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today's Land Rover lineup includes the Defender; Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at www.landroverusa.com.

 

About Jaguar Land Rover: Reimagining the future of modern luxury by design

Jaguar Land Rover is reimagining the future of modern luxury by design through its distinct, British brands.

Our current model range embraces fully electric and mild-hybrid vehicles, as well as the latest gasoline engines. Jaguar and Land Rover vehicles are in demand around the world and in Fiscal 2020/21 we sold 439,588 vehicles in 127 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender.

At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick (NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China.

Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.

As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

 

About Bamford London 

Bamford London is the world’s ultimate hub for personalized luxury products. Bamford London proudly presents a fantastic range of watches and meticulously crafted, top class accessories that have been designed to complement your lifestyle and re-define luxury as a truly personal statement. Personalization is paramount to the business and is the bedrock of everything they do – constantly delivering the highest quality service. The Bamford Mayfair watch was the first to launch which evolved on the wrist of their clients and was inspired by George Bamford, the founder of Bamford Watch Department to satisfy the clients desires. George and the team continue to drive innovation with their Bamford London GMT, Bamford Mayfair Sport and Bamford B347 models. Check out the website for all their products www.bamfordlondon.com

Notes to Editors

Technical information:

  • TYPE: Automatic watch in titanium case
  • MOVEMENT: Sellita SW200-1b, 26 jewels, 28,800 Vph, 41-hour power reserve, refined ruthenium anthracite finish, blued screws. Premium (Top) regulation/adjustment. Glucydur balance. Incabloc shock-protection.
  • FUNCTION: Self-winding mechanism with ball bearing; hours, minute and sweep centre seconds; stop second device
  • CASE MATERIAL: Titanium
  • CASE DIAMETER: 40mm
  • CASE THICKNESS: 13.25mm
  • CASEBACK MATERIAL: Titanium
  • WATER RESISTANCE: 100m/10ATM
  • LUG WIDTH: 18mm

 

Information about Land Rover North America products is available to consumers at www.landroverusa.com. Visit us.media.landrover.com for news releases, high-resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).

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