BUILD YOUR OWN ADVENTURE: LEGO ICONS LAUNCHES CLASSIC DEFENDER 90 SET

16 March 2023

Celebrating 75 years of Land Rover with the LEGO® Icons Classic Defender 90

  • Anniversary model: New LEGO® Icons Classic Land Rover Defender 90 set celebrates 75 years of Land Rover
  • Builder’s choice: 2,336‑piece set is complete with all the accessories for an off‑road expedition
  • Coming soon: Available from April 4 through LEGO, priced at $239.99
  • Adventure race: Watch the LEGO Icons Classic Land Rover Defender 90 set launch with a Highlands challenge at www.lego.com/Defender

(MAHWAH, NJ)  – March 16, 2023 – The LEGO Group and Defender are celebrating 75 years of Land Rover with a build‑your‑own‑adventure: the new LEGO® Icons Classic Land Rover Defender 90. The 2,336‑piece set is complete with all the accessories for an off‑road expedition.

The set has a two‑in‑one format, allowing builders to create an everyday road‑ready model or customize it for adventures.

Defender has racked up 75 years of all‑terrain expeditions. Instantly recognizable around the world, it has a unique record of adventure, humanitarian aid and hard work.

Defender is synonymous with adventure and this new LEGO set is a perfect way to capture the spirit of an incomparable, unstoppable automotive icon, whilst also sharing the playful side of the vehicle.

Director of Land Rover Classic
Paul Barritt

The 32cm‑long LEGO model reflects this with accessories including a roof rack, raised air intake, front bumper with working winch, side rails and toolbox, plus traction plates for crossing mud and sand. It also has working steering and suspension, opening doors and bonnet and an interior with details based on the full‑size Classic Defender.

Bringing the Classic Defender to life in bricks was no easy challenge. Defender can take you anywhere, so during the design process we wanted to infuse the set with that sense of adventure. We can’t wait to see the fans' reactions.

Kurt Kristiansen
LEGO Design Master

To launch the set, the LEGO Group placed a real Classic Defender in the Scottish Highlands and used it to house the hardest‑to‑reach LEGO Store in the world. That was the scene for a challenge, with adventurers Raha Moharrak and Aldo Kane racing to be the first to find and build the new set. Watch the film at www.lego.com/Defender.

The LEGO Icons Classic Land Rover Defender 90 set is available starting Tuesday, April 4, sold exclusively online at www.lego.com/Defender, priced at $239.99. Beginning in July, the set will be available for sale at Land Rover retailers.

Further information

About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 percent of this model range exported to over 100 countries.

About LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family‑owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

Notes to Editors

Information about Land Rover North America products is available to consumers at www.landroverusa.com or www.landrover.ca. Visit us.media.landrover.com for news releases, high‑resolution photographs and broadcast quality video footage. Additional media updates are available on Facebook (LandRoverUSA) and Twitter (@interactivelr).