18 March 2024

  • Range Rover House: Arriving in Whistler, British Columbia, the exclusive modern luxury Alpine retreat is the physical embodiment of Range Rover
  • Pinnacle of personalization: The Range Rover SV Arete Edition – inspired by the serene and awe-inspiring landscape of the region – makes its debu
  • SV Bespoke: Developed exclusively by the Range Rover SV team and limited to just eight vehicles, the SV Arete Edition is the pinnacle of luxury for Canadian clients
  • Unique opportunity: Select guests can sample the quality and craftsmanship of the world’s most luxurious vehicles alongside once-in-a-lifetime experiences in Whistler

Mississauga, ON – February 26, 2024: Range Rover House, the invitation-only experience which presents Range Rover’s vision of modern, sustainable luxury and design leadership, celebrates its arrival in the Canadian Rockies with the inauguration of the exquisitely crafted Range Rover SV Arete Edition.

Range Rover is one of the world’s foremost luxury brands, leading by example since 1970 through originality and exemplary design. Range Rover House exemplifies the brand’s DNA, bringing true modern luxury to life through curated experiences. Each house – meticulously designed under the direction of Chief Creative Officer Professor Gerry McGovern OBE – embodies Range Rover’s luxurious, modernist and relevant design philosophy, while reflecting local and cultural trends and events.

Taking inspiration from Whistler as the pinnacle within the Coast Mountains, this unique specification curated by the SV Bespoke personalisation team features colours and materials expressing the natural richness of the iconic Canadian mountain range, and the tranquil and undisturbed alpine atmosphere. This can be found on the triangular motif which adorns the interior, representing the repeated peaks – as a seating embroidery and inlay in the interior veneer – also echoing the ‘A’ of Arete.

On the outside, a cool and complementary SV Bespoke Special Effect Gloss blue exterior offers a highly reflective finish to create a glistening and sophisticated shimmer. This finish extends to the matching inserts on the 23-inch triple-finish Diamond Turned Dark Grey Gloss forged alloy wheels. The unique interior, inspired by the summits of the coastal range, features front-to-rear Liberty Blue near aniline leather with ebony Kvadrat textile accents. The alpine inspiration continues through the integration of Natural Dark Linear Wenge with Mosaic Metal inlay. SV Bespoke Arete Edition embroidered cushions and branded illuminated tread of plates – numbered 1 of 8 – which also provide consistent elements found only on the Range Rover SV Arete Edition.

Scatter cushions are a bespoke combination of Kvadrat woollen combination textile with Liberty blue near aniline leather.

The 2024 Range Rover SV Arete Edition is exclusively available as a Long Wheelbase, with the pinnacle four-seat SV Signature Suite cabin featuring an electrically deployable Club Table and integrated refrigerator. Power is provided by the latest 606hp twin turbo V8 MHEV petrol engine.

Each Range Rover SV Arete Edition will also come with a set of two fully customized and personalized snow boards or skis from Prior. A Whistler based high-performance handcrafted equipment maker, Prior has used locally sourced wood for more than three decades.

Supporting the local community has always been a part of the Range Rover DNA, with the sale of each of the Range Rover SV Arete Edition vehicles Range Rover will make a donation to two local Whistler community partners. The Squamish Lil’wat Cultural Centre was built to share the Squamish and Lil’wat communities’ cultural knowledge and to inspire understanding and respect amongst all people. Audain Art Museum is a leading arts organization which hosts a comprehensive permanent collection of British Columbia’s most celebrated artists, exemplifying the richness of cultural differences in Canada.

Since 2022, Range Rover House has expanded its global footprint, with intimate, luxurious pop-ups opening across four continents, including the Alpine Italian resort of Courmayeur at the foot of Mont Blanc, a private residence overlooking Sydney Harbour, and most recently, the luxurious Cap D’Antibes on the French Riviera during July 2023.

Range Rover House will debut in Whistler, opening in late February for one week.

Further information

Taylor Hoel 
Director, Marketing & PR 
Jaguar Land Rover Canada 
T: +1 (905) 565-4157 

Craig Dickie 
Manager, Brand Experience, PR & Retail Marketing 
Jaguar Land Rover Canada 
T: +1 (905) 565-4686 

Media website: www.media.landrover.com 
Social Channels: 
TikTok: https://www.tiktok.com/@rangerover 
Facebook: http://www.facebook.com/LandRover 
Twitter: http://twitter.com/LandRover 
Instagram: http://instagram.com/LandRover 
YouTube: http://www.youtube.com/LandRover

Notes to Editors

About Range Rover 
Every Range Rover leads by example with modernist design, connected, refined interiors and electrified performance driving unrivalled luxury. Inspired by exemplary design since 1970. The brand encompasses Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque and is underpinned by Land Rover – a mark of trust built on 75 years of expertise in technology, vehicle architecture and world-leading off-road capability. As part of a sustainability-rich vision of modern luxury by design, a fully electric Range Rover will arrive at the end of 2024 and a fully electric Range Rover Sport in 2025. Range Rover is one of the world’s leading British luxury brands, sold in 121 countries. It belongs to the JLR house of brands together with Defender, Discovery and Jaguar. 

Important notice 
JLR is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up-to-date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. All figures are manufacturer’s estimates.