3 April 2024

  • Spirit of adventure: Iconic Defender brand shares unique opportunity with guests at two premier music festivals and a world-class venue through curated luxury experiences
  • Dreamville Festival: Exclusive access to Defender VIP area, embracing Defender’s legacy of purpose by supporting the Dix Park Conservancy
  • The Gorge Amphitheatre: Defender lounge, premier camping area and Defender shuttles for fans
  • Ohana Festival: A premier VIP experience, with epic onsite hospitality, brand activities and exclusive performances

MAHWAH, NJ — April 3, 2024: The British adventure brand, Defender, is embracing the energy of live music and exploration at three of the country’s most iconic music destinations: Dreamville Festival, Ohana Festival and The Gorge Amphitheatre. Set against epic landscapes, each location resonates with the Defender lifestyle and owners who live the exceptional and seek out adventure wherever they go. At each live music event, the Defender brand will foster a sense of community through epic experiences for fans and artists. 

Defender owners are fueled by a passion for music and the energy of concerts and festivals. We look forward to connecting our owners with inspirational artists, creating unforgettable live music experiences. Best of all, we can foster a community of Defender enthusiasts across the US at an iconic venue and two premier music festivals.

Sam Allen
Defender Brand Director, U.S.

As fans increasingly seek ways to dial up concert and festival experiences with VIP upgrades, Defender’s presence across Dreamville Festival, Ohana Festival or The Gorge Amphitheatre will enhance the experience with private artist performances, VR attractions showcasing the Defender brand’s legendary design and capabilities, Defender shuttle service, VIP events and lounges.

Like the best music, Defender represents losing yourself in the experience and taking the road less traveled. It starts with the journey. The road trip to Dreamville Festival, Ohana Festival and The Gorge Amphitheatre is part of the live music adventure and Defender is the vehicle of choice to get you there. Created and equipped for epic adventures, Defender offers up to 76.1 cubic feet of space for all your festival gear. With seating for up to eight, the Defender can handle friends and family for an epic weekend music adventure. The ultimate combination of capability and comfort, the in-car audio experience offers the most robust sound possible to get you hyped to and from the show. With three optional Meridian Sound Systems to choose from, the advanced technology creates superb stereo surround sound throughout the Defender cabin. Using precision digital technology to retain the finest details of every song while reducing distortion, everyone on board can enjoy their favorite artists. 

Defender will kick off the first of the live music sponsorships at Dreamville Festival from April 6-7, 2024, one of the most highly anticipated festivals of the year, held annually each spring in Raleigh, North Carolina. 

The musical events feature a wide range of musical genres and outdoor experiences. At Dreamville Festival, which is curated by hip-hop superstar J. Cole, top-tier performers include Nicki Minaj, SZA, Rema, J.I.D, and Jeezy. At Ohana Festival, more than 35 performances take place across three stages featuring a variety of acts across different genres in the beautiful Doheny State Beach. The Gorge Amphitheatre, one of the most scenic concert venues in North America, will feature top talent all summer including country and pop artists.

We look forward to collaborating this spring as Dreamville Festival makes its return to Raleigh this April. The festival’s new partnership with Defender will help elevate the experience for fans while also supporting our community partners at Dix Park Conservancy.

Adam Roy
Dreamville Festival President

Further information

Further Information

Joe Stauble

PR & Communications Manager

Yesenia Machuca                                              

Senior PR Specialist

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Notes to Editors

Notes to Editors 

About Defender

Defender embraces the impossible. Each member of the Defender family is purposefully designed, highly desirable and seriously durable. A modern-day hero that respects the past but at the same time anticipates the future.

Available in 90, 110 and 130 body styles, with up to eight seats, each has a charisma of its own.

A beacon of liberty since 1948, Defender supports humanitarian and conservation work with the International Federation of Red Cross and Red Crescent Societies and the Tusk Trust. 

The Defender brand is underpinned by Land Rover – a mark of trust built on 75 years of expertise in technology and world-leading off-road capability.

 Defender is designed and engineered in the UK and sold in 121 countries. It belongs to the JLR house of brands alongside Range Rover, Discovery and Jaguar.

Important notice
JLR is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up-to-date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. All figures are manufacturer’s estimates.