GROUNDBREAKING NEW DEFENDER OCTA WILL BE REVEALED ON JULY 3, FOLLOWING EXCLUSIVE CLIENT PREVIEW EVENTS

25 April 2024

  • Defender OCTA, the new high‑performance hero, will be revealed on July 3, 2024
  • Immersive, exclusive preview events around the world will allow clients to reserve and configure their groundbreaking V8 Twin Turbo Defender OCTA ahead of the global reveal
  • Exclusivity is assured with under 1000 units coming to North America in Model Year 2025
  • Prospective clients interested in purchasing one of the first Defender OCTA vehicles should register for one of the global Defender Elements preview events, by contacting their retailer now
  • US dates for Defender Elements Preview are May 17‑19 in New York City, and June 21‑23 in Los Angeles
  • Visit https://www.landroverusa.com/defender/index.html to find your nearest Defender retailer
  • Official testing and development film released today showcases a punishing three‑year performance and durability program, spanning race tracks, rally stages and rock crawls

Mahwah, NJ– Thursday, April 25, 2024: New Defender OCTA, the high‑performance hero from original British adventure brand Defender, will be revealed on July 3, 2024, following a series of exclusive client preview events and the completion of its exhaustive testing and development program.

Ahead of the global reveal, prospective clients for the first year’s Defender OCTA allocation are invited to register for one of seven exclusive Defender Elements events in private locations around the world – from the UK, Germany and Italy in Europe, to the United States, Dubai and Japan. 

These exclusive preview events will be limited in attendance and give privileged early access to the toughest, most capable, and luxurious Defender vehicle ever, enabling clients to finalize the specification of their desired Defender OCTA in a relaxed and informal environment. In the US, events will take place in New York City May 17‑19 and in Los Angeles June 21‑23.

A curated and immersive journey will take clients through the innovations that underpin Defender OCTA’s exceptional all‑terrain performance capabilities – including award‑winning1 6D Dynamics suspension technology – as well as its tough luxury material choices, striking exterior and interior design enhancements, and the options available to make every adventure epic.

To ensure exclusivity, just under 1000 Defender OCTAs will be available in North America for Model Year 2025, making these events an unmissable opportunity.

Defender OCTA will be synonymous with mastering epic adventures in heightened luxury. That adventure starts with the Defender Elements events. Each venue and experience reflects the iconic Defender DNA in an authentic and original way and I can’t wait to welcome the first clients to begin their Defender OCTA journeys with us.

Mark Cameron
Managing Director, Defender

The V8 Twin Turbo mild‑hybrid Defender gasoline OCTA will offer an unparalleled breadth of capability, comfort and composure, whether on‑road or off‑road. As a result it has been subjected to  an immense testing and development program in Defender history. 

The official testing and development film released today showcase the range of locations and punishing terrains visited by Defender OCTA engineers over the past three years, to prove it lives up to its billing as the toughest and most durable model in the Defender family.

Defender OCTA engineers have conducted more than 13,960 additional tests, on top of the standard Defender testing regime, spanning high‑performance handling and durability at Germany’s Nürburgring Nordschleife, wet asphalt at Ladoux in France, ice in Sweden, arduous rally raid stages at Lastours in France, sand deserts in Dubai, plus Moab rock crawls in Utah, USA. Defender OCTA has also conquered every trail at JLR’s legendary Eastnor test facility in the UK.

Space will be limited, so prospective clients interested in purchasing one of the first Defender OCTAs should register for one of the global Defender Elements preview events by contacting their retailer now. Find your nearest Defender retailer at https://www.landroverusa.com/defender/index.html

12024 AJAC Innovation Award winner, in the Technical category

Further information

Joe Stauble

PR & Communications Manager ‑ Land Rover

Jaguar Land Rover North America, LLC

Jeff Ehoodin

Senior PR Specialist ‑ Land Rover

Jaguar Land Rover North America, LLC

Media website: https://media.landrover.com/en‑us

Social Channels:

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Instagram: http://instagram.com/LandRover

YouTube: http://youtube.com/LandRover

Notes to Editors

About the Defender Brand

Defender embraces the impossible. Each member of the Defender family is purposefully designed, highly desirable and seriously durable. A modern‑day hero that respects the past but at the same time anticipates the future.

Available in 90, 110 and 130 body styles, with up to eight seats, each has a charisma of its own.

A beacon of liberty since 1948, Defender supports humanitarian and conservation work with the International Federation of Red Cross and Red Crescent Societies and the Tusk Trust. 

The Defender brand is underpinned by Land Rover – a mark of trust built on 75 years of expertise in technology and world‑leading off‑road capability. 

 

Defender is designed and engineered in the UK and sold in 121 countries. It belongs to the JLR house of brands alongside Range Rover, Discovery and Jaguar.

 

Important notice
JLR is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up‑to‑date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory.