- Range Rover brand celebrates its unmistakably British lineage in an avant‑garde new campaign for its most dynamic, luxury SUV ‑ Range Rover Sport
- Emmy Award nominated British actor and producer Theo James emerges as the face of a new global Range Rover Sport campaign, starring in a demonstration of sporting luxury that exquisitely expresses the vehicle’s compelling and thrilling attitude
- The above‑the‑line campaign will launch from October 1, 2024 across Range Rover’s global markets
- Find out more at https://www.landroverusa.com/range‑rover/index.html.
Mahwah, NJ – October 3, 2024: Range Rover brand conceptualizes the notion of unmistakable Britishness in its latest campaign for the new Range Rover Sport, featuring actor and producer Theo James alongside a cast of pedigree pets, set within the grounds of a quintessentially British manor house.
Range Rover Sport – the most dynamic vehicle in the Range Rover line‑up – displays its sporting luxury credentials in the campaign; driven by James across the vast estate’s varying terrain, including up a challenging set of stone steps and across an ornate giant chessboard. The vehicle features a striking Velocity Blue exterior, which is now available to clients to select, in a demonstration of sporting thrills and attitude which is designed to celebrate the Range Rover brand’s position as the leader in modern luxury.
Range Rover Sport vehicles deliver assertive power with responsive sporting performance and commanding capability, available with a range of mild and plug‑in electric hybrids. † A suite of technologies ensures its place as the performance champion, such as adjustable dynamic air suspension for responsive, dynamic and composed handling, torque vectoring, adaptive dynamics and dynamic launch.
Emmy Award‑nominated British actor and producer, Theo James, features in the campaign, which embraces the Range Rover brand’s British roots. James has received international acclaim for his most‑recent fictional lead as Edward Halstead in Netflix’s ‘The Gentleman’. Previously, James starred in the global juggernaut ‘The White Lotus: Sicily’. This breakout performance earned him an Emmy Award nomination.
Production took place at the Harewood House country estate in West Yorkshire – where heritage meets modern sophistication. In this setting, Range Rover brand created contemporary surprise through curious storytelling; from maneuvering around 10‑foot chess pieces and abstract sculptures, to negotiating a series of tightly controlled turns to the astonishment of onlookers – a pair of delightfully inquisitive alpacas.
Equipped with the Range Rover Sport vehicle, James portrays himself in this creative production, confidently descending valleys and deftly accelerating across the estate’s diverse terrains.
Overlaying the production is a spirited game of chase reimagined by the Range Rover brand where James’s loyal Irish Wolfhound awaits his imminent return, with a ball in hand.
Range Rover Sport is dramatic, visceral and uncompromising – a British luxury sports SUV with attitude, aligned perfectly to Theo James, both in his character in ‘The Gentleman’ and also off‑screen, where Theo is the proud owner of a Range Rover Sport plug‑in electric hybrid. Vigorous and playful by nature, expect pockets of British eccentricity in the upcoming campaign.
The Range Rover Sport line‑up offers clients a breadth of capability unlike any other – dynamically peerless on‑road, with over 70 years of off‑road innovation. The campaign sees Theo drive the Range Rover Sport Autobiography in Velocity Blue across a British estate, in a tongue‑in‑cheek production with a hint of Range Rover's British humour which we hope will resonate with our audiences globally.
Geraldine Ingham
Global Managing Director, Range Rover
The Range Rover Sport epitomizes incredible British design with unrivalled driving capability. Combine that with a plug‑in electric hybrid engine that gives me over 50 miles of electric range† with zero carbon emissions and enough space to squeeze my unruly family into and we have a clear winner. Delicious.
Theo James
† 2025 Range Rover Sport. All‑electric range is 53 miles with fully charged battery in full EV mode. Figure is EPA estimate. Actual range will vary with driving conditions, and other factors. See your local authorized Land Rover Retailer for more details.
The global campaign will launch from October 2024 across Range Rover’s global markets.
The Range Rover Sport brand redefines sporting luxury by seamlessly merging powerful and intuitive on‑road performance with peerless refinement, advanced design, and connectivity that define the Range Rover experience. Now in its third generation, this model is the most desirable, technologically advanced and dynamically capable yet, featuring the added benefit of electric hybrid power for versatility.
To find out more, please visit https://www.landroverusa.com/range‑rover/index.html.