MODERN ALPINE LUXURY: RANGE ROVER SPORT SV ‘PARK CITY EDITION’ DEBUTS AT RANGE ROVER HOUSE

10 March 2025

  • Range Rover House Park City elevates the luxury alpine experience for guests with a curated events program taking place March 7‑16
  • All new Range Rover Sport SV Park City Edition makes its debut; limited to just three bespoke vehicles featuring unique SV design details and designed for winter sports enthusiasts
  • The Range Rover London Collection will debut in Park City. The collection is Range Rover’s first eight‑piece luxury lifestyle capsule combining classic and versatile pieces, inspired by its signature modernist design ethos
  • The Range Rover brand honors SOS Outreach, with a monetary donation for each Range Rover Sport SV Park City Edition sold. SOS Outreach’s purpose is to foster outdoor‑based activities to teach life skills to kids and teenagers
  • Daily aprés ski gatherings celebrate global luxury mountain experiences through exclusive programs, such as international cuisine, wellness sessions, and outdoor activities curated by a local expert concierge

Mahwah, New Jersey – Monday March 10, 2025: Range Rover proudly announces the return of Range Rover House Park City. This is the third consecutive year Range Rover has been the Official Luxury Vehicle of the world‑class skiing destination, Deer Valley Resort. Range Rover clients and guests of Deer Valley can enjoy elevated hospitality services, curated events, daily après‑ski gatherings, and various exciting activities at Range Rover House Park City.

Park City is one of the most sought‑after alpine destinations in the United States. Guests will have the opportunity to preview an all‑new Range Rover Sport SV Park City Edition, inspired by the stunning alpine landscape and explicitly designed for luxury winter sports enthusiasts. This edition is limited to just three vehicles.

Range Rover clients are passionate about the luxury alpine lifestyle, and we are excited to bring Range Rover House back to Park City, Utah. To celebrate, we will debut the limited‑edition Range Rover Sport SV Park City Edition, imbued with the legendary design, capability, and sporting luxury that Range Rover is known for, and limited to only three units.

Theresa Choh‑Lee
Range Rover US Brand Director

ALPINE LUXURY MEETS PERFORMANCE

To celebrate its third anniversary, Range Rover SV has created three examples of the brand‑new Range Rover Sport SV Park City Edition. This edition embodies the alpine performance spirit of the Range Rover Sport SV, featuring an SV Bespoke Lyra White Gloss finish and roof. In a first for Range Rover, the vehicle badging will be matched in Lyra White with black chrome outer script badging, creating a stunning and unique sense of occasion.

SV Blue Nebula Carbon Ceramic Brake Calipers and 23‑inch Satin Carbon Fiber wheels complement the striking visage. Each vehicle will include two sets of Range Rover‑Hinterland co‑branded custom skis, personalized fittings, Range Rover Accessories cross bars, and a roof ski carrier.

Inside, the vehicle boasts Light Cloud and Ebony leather, as well as SV Satin Twill Carbon Fiber seat backboards. It features SV Bespoke treadplates inscribed with “Park City Edition 1 of 3,” along with personalized SV Bespoke cupholders for each owner.

The Range Rover Sport SV Park City Edition vehicle is based on the Range Rover Sport SV, the most powerful and dynamic model in the Range Rover brand lineup. Offering exceptional performance and agility alongside Range Rover’s signature capability and refinement, it features advanced technologies, including a cutting‑edge 6D suspension and body and soul seats for an immersive audio experience.

Its exclusive airflow‑enhanced design creates a bold and grounded aesthetic, with lightweight materials reinforcing its performance. Powered by a 626 HP 4.4‑liter twin‑turbo MHEV V8 gas engine, it accelerates from 0 to 60 mph in just 3.6 seconds and boasts a top speed of 180 mph*.

THE RANGE ROVER LONDON COLLECTION

Guests in attendance will experience The London Collection, Range Rover’s first eight‑piece luxury lifestyle capsule inspired by modernist design. Each item is expertly crafted with high‑quality materials by skilled artisans in the UK and Italy. The limited‑edition collection includes lightweight jackets, 100 percent silk twill scarves, cashmere‑wool mix blankets and two limited‑edition Range Rover sculpt models, all influenced by a mid‑century color palette. Distinctive abstract prints and contemporary motifs reflect the elegant silhouette and design language of Range Rover, showcasing modernist lines and forms.

One of the key aspects of Range Rover House is that the brand supports whatever community it spends time in. Park City is one of the great winter sports venues in the world, and there is a wonderful local organization, SOS Outreach. This organization aims to foster outdoor‑based mentorship to teach life skills to kids and teenagers, unearthing their future impact on our world. 

The Range Rover Sport SV Park City Edition will retail for $239,000** with a portion of each sale to support the efforts of SOS Outreach.

Invited Range Rover House Park City guests can enjoy the following experiences:

  • Curated Après Ski experiences featuring globally inspired cuisine and artisanal cocktails
  • Wellness offerings including rejuvenating massages, and IV Vitamin Bar, and Oxygen Therapy
  • Therabody treatments showcasing the latest advancements in beauty, recovery and wellbeing
  • Luxury skincare consultation and facemask masterclasses designed to combat the harsh winters and dry mountain conditions
  • Artisanal tea blending, a hands‑on exploration of custom tea creations by a local tea master 
  • Personal color analysis tailored to enhance your natural palette
  • Evening entertainment featuring live DJ sets and intimate acoustic performers
  • Elevated French cuisine crafted by James Beard award‑winning Chef Dave Beran, presented by Chase
  • A journey through exceptional spirits, featuring masterclasses and tastings by Diageo Rare & Exceptional and led by National Luxury Ambassador, Ewan Morgan
  • Range Rover bespoke design suite where guests can personalize their future Range Rover models
  • Showcase of the latest Range Rover and Range Rover Sport models, offering a glimpse into refined automotive modern luxury

Range Rover House is located on Main Street, Park City, and will be open by invitation to owners of Range Rover brand vehicles and special guests from Friday, March 7, through Sunday, March 16, 2025.

For more information on this activation, please visit: Range Rover House Experience | Range Rover (landroverusa.com)

ENDS

ENDS

*Always follow local speed limits.

** All prices shown are Manufacturer’s Suggested Retail Price. Excludes $1625 destination and delivery, tax, title, license, and retailer fees, all due at signing.

Further information

Joe Stauble 

PR Manager JLR North America 

E: Jstauble@jaguarlandrover.com

 

Jeff Ehoodin 

Land Rover PR Senior Specialist 

E: Jehoodin@jaguarlandrover.com 

 

Media website: https://media.landrover.com/en‑us

Social Channels:

TikTok: https://www.tiktok.com/@rangerover  

Facebook: https://www.facebook.com/rangerover

Twitter: https://twitter.com/rangerover

Instagram: https://www.instagram.com/rangerover/

Notes to Editors

About Range Rover
Every Range Rover is curated to elevate our clients’ lives with modernist design, connected, refined interiors and electrified performance driving unrivaled luxury. Inspired by exemplary design since 1970. 

The brand encompasses Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque and is underpinned by Land Rover – a mark of trust built on 75 years of expertise in technology, vehicle architecture and world‑leading off‑road capability. 

As part of our vision of modern luxury by design, every Range Rover is available as an electric hybrid. A fully electric Range Rover and Range Rover Sport will arrive by the middle of the decade. 

Range Rover is one of the world’s leading British luxury brands, sold in 121 countries. It belongs to the JLR house of brands together with Defender, Discovery and Jaguar.

About Range Rover House
Range Rover House is an invitation‑only experience which presents Range Rover’s vision of modern, sustainable luxury and design leadership. Since 2022, over 40 Range Rover Houses have run across over 20 countries in the world's most desirable locations, from Sydney to Abu Dhabi, Whistler, California and St Tropez. Range Rover House exemplifies the brand’s DNA, bringing true modern luxury to life through curated experiences. Each house – meticulously designed under the direction of Chief Creative Officer Professor Gerry McGovern OBE – embodies Range Rover’s luxurious, modernist and relevant design philosophy, while reflecting local and cultural trends and events.

Important notice 
Jaguar Land Rover is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up‑to‑date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory. 

About SOS Outreach: SOS Outreach is a youth development nonprofit that engages 600 young people from Park City annually through outdoor‑based mentorship. With programs beginning at Park City Mountain Resort and Deer Valley, SOS Outreach uses skiing and snowboarding to connect participants with mentors and guide them through a progressive curriculum designed to foster belonging. Since 2015, SOS Outreach has encouraged kids and teenagers to step outside of their comfort zones, develop new strengths, and cultivate lifelong skills.