- Defender Book Trek will provide underserved communities with approximately 40,000 children’s books across the U.S
- The Defender Book Trek will travel coast to coast over 18 days, from Oct. 27 to Nov. 14, 2025, ending at Destination Defender Adventure Festival in Temecula, California
- 14 Defender retailers from across the nation will host events in their communities, fostering the sense of purpose Defender is known for and providing learning tools to those in need
- The final stop, Destination Defender, is a weekend packed with outdoor adventure, wellness experiences, and exclusive programming that celebrates the Defender lifestyle
- Destination Defender takes place November 14 – 16 at Galway Downs in Temecula, California
Mahwah, NJ – Monday, October 27, 2025: Defender, the original British adventure brand, is proud to announce the first Defender Book Trek. The Defender Book Trek is a purpose‑driven, cross‑country journey from the headquarters of JLR North America in Mahwah, New Jersey, to Destination Defender in Temecula, California November 14th, 2025.
Taking place over 18 days, a Defender 110 vehicle in a specially designed livery will tow a trailer full of children’s books across the US. Covering approximately 3,350 miles and stopping at 14 Defender retailers across the country, the Defender Book Trek is on a mission for good. The books will be distributed to underserved communities across the US, ensuring children have access to essential reading materials that help put students on a path for future success.
The Defender Book Drive celebrates Defender's global legacy of adventure and purposeful community service. By engaging retailers and communities across the United States, the Defender Book Drive represents a collective effort that emphasizes the importance of working together toward a common goal.
Sam Allen
US Brand Director, Defender
The Defender Book Trek brings together Defender retailers across the country in a mission to promote literacy nationwide. Each retailer will distribute approximately 2500 children’s books to worthy local charities, while the Defender Book Trek continues across the nation. More than just a drive, this is a national relay of generosity—bringing together communities, retailers, and the Defender brand in a shared mission to create a meaningful impact, highlighting the brand’s commitment to purpose and helping those in need.
The following Defender retailers will be part of the Defender Book Trek mission:
Land Rover Parsippany
Land Rover Main Line
Land Rover Alexandria
Land Rover Virginia Beach
Land Rover Greensboro
Land Rover Charlotte
Land Rover South Atlanta
Land Rover Birmingham
Land Rover Jackson (MS)
Land Rover North Houston
Land Rover Fort Worth
Land Rover El Paso
Land Rover Tucson
Land Rover Phoenix/Scottsdale
The Defender Book Trek journey across the US also underscores the durability and reliability of Defender vehicles, showcasing their capability by towing cargo across the country. With a towing capacity of up to 8,200 lbs., the Defender vehicle will be able to handle approximately 40,000 books that the tour seeks to deliver. The Defender vehicle and trailer making the journey will be prepared with a special livery, drawing attention to the mission of service that The Defender Book Trek represents.
The final stop is Destination Defender, set within the scenic mountains of Southern California’s wine country. This event is for those who embrace the Defender brand’s adventurous spirit by conquering an off‑road driving course, indulging in premium culinary experiences, and enjoying live music and entertainment. Enthusiasts can see unique vehicle displays, listen to a series of forum talks, and other immersive experiences.
The Defender Book Trek is powered by partnership, including Formula Trailers, whose Triumph trailer plays a key role in making this coast‑to‑coast effort possible and advancing our shared vision for literacy.
ENDS