POWERING PURPOSE: DEFENDER REVEALS FINALISTS FOR 2026 DEFENDER SERVICE AWARDS PRESENTED BY CHASE

23 July 2026

The Defender brand proudly unveils the finalists for the sixth annual Defender Service Awards presented by CHASE

  • The Defender brand proudly unveils the finalists for the sixth annual Defender Service Awards presented by CHASE

  • As Presenting Partner, CHASE will donate $5,000 to each of the 30 category finalists, while Premier Partner Artemis will contribute $100,000, and BBC Studios joins as a Gold Level Sponsor with a $75,000 contribution

  • $30,000 in prize money will be awarded to each category winner thanks to the generosity of category sponsors including Disney, ei3, Outside Inc., Pelican, S&P Global Mobility and WPP

  • Defender Service Awards winners will be announced at Destination Defender the weekend of September 11 in Temecula, California

  • For more information regarding Defender Service Awards, please visit https://www.landroverusa.com/experiences/events‑and‑sponsorships/defender‑service‑awards/index.html

MAHWAH, NJ – JULY 23, 2026: Defender powers the will to embrace the impossible. Across the globe, the brand inspires humanitarian action, conservation, and adventure. Today, Defender reveals the finalists for the sixth annual Defender Service Awards, presented by CHASE. These organizations embody the unstoppable spirit of Defender. They serve. They impact. They make a difference every day.

Chosen from across North America, these finalists demonstrate determination, commitment and drive. They champion the power of a shared mission. They embrace the impossible. Together, they prove what it means to be unstoppable.

As we celebrate six years of the Defender Service Awards, we remain inspired by the extraordinary work of charitable organizations across North America. Their commitment to uplifting communities and creating lasting impact embodies the spirit of the Defender brand and reinforces our dedication to assisting those who make a difference.

Paula Gharizi
North America Brand Director, Defender

Each category finalist will receive a $5,000 donation from Presenting Partner CHASE, to support its mission with an opportunity to win a customized Defender 130 vehicle and $30,000 in prize money. The finalists across the categories are:

Animal, Wildlife & Marine Mammal Welfare Award – Presented by Disney

‑ Pacific Wildlife Care – San Luis Obispo, CA

‑ West Suburban Humane Society – Downers Grove, IL

‑ Atlantic Marine Conservation Society – Westhampton Beach, NY

‑ Helen Woodward Animal Center – Rancho Santa Fe, CA

‑ Picolini’s Animal Rescue – Miami, FL

Community Services Award – Presented by ei3

‑ First Baptist Gatlinburg Food Pantry – Gatlinburg, TN

‑ Fetter Health Care Network – Charleston, SC

‑ Whistler Community Services Society – Whistler, BC

‑ Covenant House New Jersey – Newark, NJ

‑ Living Lakes Canada – Nelson, BC

Search, Rescue & Emergency Support Services Award – Presented by Pelican

‑ Big Horn County Search and Rescue – Basin, WY

‑ Friends of Custer County Search and Rescue – Custer, SD

‑ Grey Bull Rescue – Tampa, FL

‑ West Valley Search & Rescue – Rancho Cucamonga, CA

‑ Kansas Search and Rescue Dog Association – McLouth, KS

Veteran & Civil Servant Outreach Award – Presented by WPP

‑ Got Your Six Support Dogs – Maryville, IL

‑ Operation Patriots FOB – Ridgeland, SC

‑ Fox Bravo Overland – Cedar Park, TX

‑ Oklahoma Veterans United – Tulsa, OK

‑ Veterans Outreach Center, Inc. – Rochester, NY

Outdoor Accessibility & Education Award – Presented by Outside Inc.

‑ National Ability Center – Park City, UT

‑ RuckusRoots – Los Angeles, CA

‑ Spirit North – Canmore, AB

‑ SOS Outreach – Park City, UT

‑ Special Olympics Missouri – Jefferson City, MO

A sixth category—Defender Service Honorees—recognizes past finalists from 2021 to 2025. It offers a second chance to win a custom Defender 130 and vital funding. Their need for a capable vehicle remains. Their missions continue. Their impact is ongoing.

Defender Service Honorees Award – Presented by S&P Global Mobility

‑ Adaptive Adventures – Westminster, CO

‑ Bionic Project, Inc. – Cambridge, MA

‑ Catalyst Sports Inc – Atlanta, GA

‑ Coalition to Restore Coastal Louisiana – New Orleans, LA

‑ Combat Recovery Foundation – Loveland, CO

‑ HIT Living Foundation – Los Angeles, CA

‑ Inyo County Search and Rescue – Bishop, CA

‑ Marine Mammal Care Center of Los Angeles – San Pedro, CA

‑ Meals on Wheels of the Monterey Peninsula – Pacific Grove, CA

‑ North Carolina Adapted Sports – Cary, NC

‑ Pemberton Search & Rescue – Pemberton, BC

‑ Red Feather Development Group – Flagstaff, AZ

‑ Shelter to Soldier – San Diego, CA

‑ SICSA Pet Adoption and Wellness Center – Washington Township, OH

‑ Sunshine Coast Search and Rescue – Sechelt, BC

‑ The Food Brigade, Inc. – Paramus, NJ

The public decides the winners. Voting opens July 29 and closes August 14. Explore the finalists, watch their stories, and cast your vote at https://www.landroverusa.com/experiences/events‑and‑sponsorships/defender‑service‑awards/index.html 

Each winner will receive a customized Defender 130 vehicle tailored to their needs, along with a $30,000 award to help advance their mission. The purpose‑built Defender 130 delivers unstoppable off‑road capability. It features Terrain Response, 8,200 lbs of towing capacity(1), and 11.5 inches of ground clearance(2). It conquers challenging terrain to help these organizations go anywhere and do anything.

Defender will announce the winners of the 2026 Defender Service Awards during a special celebration at Destination Defender on the weekend of September 11. 

Further information

ENDS 

(1) Never tow beyond a vehicle’s permissible towing capacity. Before towing, please consult the owner’s manual or your local authorized Land Rover retailer for more information

(2) The Wade Sensing feature only detects depth of water the vehicle is in at the present time and not of water ahead or around vehicle. Driver is responsible for determining the conditions of the route being driven

 

Joe Stauble

PR Manager JLR North America

jstauble@jaguarlandrover.com

 

Jeff Ehoodin

Land Rover Senior PR Specialist

jehoodin@jaguarlandrover.com

 

MEDIA WEBSITE

media.landrover.com

 

SOCIAL CHANNELS

TikTok: https://www.tiktok.com/@defender 

Facebook: https://www.facebook.com/Defender/

Instagram: https://www.instagram.com/defender/ 
YouTube: https://www.youtube.com/@defender

 

Notes to Editors

ABOUT THE DEFENDER BRAND

Defender embraces the impossible. Each member of the Defender family is purposefully designed, highly desirable and seriously durable. A modern‑day hero that respects the past but at the same time anticipates the future.

Available in 90, 110 and 130 body styles, with up to eight seats, each has a charisma of its own.

The tough luxury Defender OCTA is the master of extreme performance – taking performance and capability to another level on and off‑road. 

A beacon of liberty that can trace its roots back to the first Land Rover in 1948, Defender is a brand that supports humanitarian and conservation work with the International Federation of Red Cross and Red Crescent Societies and the Tusk Trust. 

The Defender brand is underpinned by Land Rover – a mark of trust built on more than 75 years of expertise in technology and world‑renowned off‑road capability.

Defender is designed and engineered in the UK and sold in 121 countries. It forms part of JLR's portfolio of distinctive British brands. 

 

IMPORTANT NOTICE

JLR is constantly seeking ways to improve the specification, design and production of its vehicles, parts and accessories and alterations take place continually. Whilst every effort is made to produce up‑to‑date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part or accessory.